Fireside

Today I want to talk about stats and measuring your activity because I know it’s something that a lot of people worry about (i.e., they worry they’re not tracking the right things) and because, and I’m going to drop a bomb here, I basically don’t track any stats in my business. So in this episode, I want to get into what the point of tracking stats in your business is, defining what’s important to track and what isn’t, and also write you a big permission slip to stop worrying.

Today is a coaching episode with Lauren O’Sullivan, a former head of marketing who re-trained as a psychotherapist who now combines the two as a business coach - although putting a name to that combination is something Lauren’s been struggling with! We talk about giving yourself a job title in this episode, as well as structuring what you do as a product or package, and dig deep into ways of communicating it online - creating content that models the experience, focusing on the end result, and showing up comfortably and valuably on Instagram.

Today is a conversational episode about coaching with my good friend Jen Carrington.  Jen is a creative coach who has been running her business for about six years, and she actually coached me back in 2017 when I first had the idea of setting up my business.  Today we talk about how we plan out our years, the direction of our business as coaches, the difference between finding and surrendering to balance, what jobs your marketing has to do as a coach or facilitator and how we both approach the dreaded selling.

Today is a solo show and back by popular demand it is a Marketing Q&A.  We are going to cover tips from how I started out, getting my first clients, transitioning and scaling.

Today is a coaching episode with Jo Hooper, who you may know better as Mad And Sad Club. After two mental health breakdowns in as many years, Jo took redundancy from her job in communications and started Mad And Sad Club to help organisations better help and support their employees. 6 months in, Jo is struggling to nail her value as, in her words, she’s made up this new job and is unused to applying value to her work outside the corporate framework. This, obviously, has a knock on effect to pricing and selling her services, so we dig into all of this today.

We talk with Carina Lawson, the founder of the Planner brand Ponderlilly.  You've likely seen beautiful Ponderlilly planners in photos on Instagram, but you may be surprised to find out how the brand came about and how it's run.  In this episode we talk through the juggle, the cult of busyness, what's working for her at Ponderlilly and Carina's five simple planning changes.

Today it’s just me, and I want to talk about the dreaded SALES. This is something that came up on a Q&A I did on Instagram Live recently, and it is generally just a perennial challenge for so many of us. Many of us feel deeply uncomfortable with the idea of selling, which of course causes one or two problems when you have a business and need to sell things. So today is a bit of a pep talk on changing that mindset and finding ways to sell that feel more comfortable.

Today is a coaching episode, and I’m talking with illustrator Emma Bradstreet all about self-doubt in business. We identified that Emma was struggling with what I call the Holy Trinity of low confidence - comparison, expectation and perfectionism. We unpack each of these with useful self-talk and exercises to not let them overcome you at the moment, being pro-active and taking action around your doubts, building self-trust and aiming to live with, rather than completely obliterate your fear.

Today I am speaking with Tamu Thomas, the founder and coach behind Live Three Sixty. Having worked as a social worker for fifteen years, Tamu felt stuck and trapped in her life and dove into a period of research into self-development and neuroscience in order to better make sense of herself. Finding the wellness world overwhelmingly millennial and Western orientated, Live Three Sixty was born as conduit to help women in their late 30s and 40s escape the cult of busyness and cultivate their joy. This episode was a pretty mind-blowing one for me to record, as we talk about Tamu’s research, the concept of everyday joy and how to find and seize it, feeling stuck, self-celebration and making life feel like a verb.