Fireside

In this episode I talk about the customer journey.  So you will have probably heard me refer to a sales funnel before which is the way people move through your band from discovery to purchase.  The customer journey looks at the entirety of the journey from when before someone finds you to past the point of purchase and beyond.  The customer journey is a huge piece of the puzzle when it comes to your marketing, and in this episode, I wanted to talk you through the best way I have found to take your customer on the journey through your sales funnel.

Today I’m joined by Elise Blaha Cripe, perhaps better known online as Elise Joy, to talk all things goal-setting and productivity. Elise was a maker and blogger, but over time found the thing that she was most excited by was helping others achieve their goals, so she developed and launched Get To Work Book, the planner you’ve likely seen some of your favourite business owners using on Instagram. Her new book, Big Dreams Daily Joys builds upon this goal-setting passion. Today we cover the gamut from setting goals in the first place, to breaking them down, dealing with procrastination and how to have a productive day.

Today is a coaching episode with Amy-Lou Harrison a Graphic Designer and illustrator working on building her freelance business.  I know I talk a lot about the importance of knowing who your ideal customer is and using that to inform all of your marketing but how do you do that exactly. That is what Amy and I are talking about today.  Going beyond the demographics to find the problem that you want to help with, using educated guesses and your existing experience to work out your ideal client, the customer journal and then applying all of that in your copy and in your marketing.

Sharing my thoughts on the question and struggle of every business owner - pricing.

You get an idea you think is pretty good, you wrestle with the content and the format, you fight away all the the self-doubt about who am I do to this, and you get yourself to a place where you are excited to introduce a new thing into the world, and then you turn around  and you walk straight into this brick wall, which is, what the hell do I charge.? 

In this episode I am going to share my thoughts and my approach to pricing and how I price what I do.

Today I am joined by Allie LeFevere the owner of a humour based Marketing agency Obedient. I was really keen to get Allie on the show as I knew she could provide a really interesting new take, that would provide a new prospective on all of our struggles.  We dig into using fun as an alternative to fear based marketing and the science begin it, we discuss  examples of humour led marketing,  we talk about what to do if you don't think you are funny and we leave you with some really practical exercises to take away and start to use to really differentiate yourself through your copy and your imagery.

Today I have a coaching episode with Sarah Fraser of Novel and Kind.  A high school English teacher by trade she began blogging over a year ago to reconnect her creativity and in doing so found that other people were making money online and she wondered if this was something she could do too.  Today we are talking about matching your skill set to an offering, getting over the need for more qualifications and how to stop planning and start doing.

Today is a shorter kind of pep talk style episode with me.  What I want to talk about is getting going.  At the time I am recording this, it is the end of August where here in the Northern Hemisphere we are starring to look ahead to the Autumn and get going with new projects or pick up old ones, as we get that back to school feeling,  and in the Southern Hemisphere as you are emerging into Spring there is also that sense of getting going too so it feels like a good time to look at how to start something new or invigorate an existing business after a break.

Today is a coaching episode with Fran Norris, an Artist and Illustrator based in the UK.  Fran's hasn't been in business for long and after realising she had taken a bit of wrong turn and arrival of her second child imminent she decided to take down her online shop and start over with the marketing,  In this episode we talk about finding the right direction and setting tiny goals to get there, time management, being efficient on the activities, knowing when to work on the work and when to work on the marketing and how to start to building an audience with your work.

I have been away from the Podcast over the summer and I am so excited to back in your headphones as we head into Autumn which is my power season.  It seems to be where my energy is unleashed. 

For our first episode back, it is a bumper Q&A.  I asked my followers on Instagram to submit any questions, which I have covered in this Podcast.

I wanted to talk about creating and selling digital products.  I know that digital products are are on a lot of peoples radar at the moment as they are touted  as easy/passive ways to make money while you sleep or do another job.  So for those of you who are playing round with the idea of a digital product then this episode is for you.   

I have been running e-courses for over a year now and in the last month I launched two other digital products The Purpose Kit and my Online Workshops, so  I am going to share the leanings of all those different experiences.