Fireside

It's episode nine of Grow With Soul. This episode I’ve got another coaching session for you and I’m talking to Indie Foolhea who runs Unfold Change, providing marketing services for ethical and impact-driven business. Indie hasn’t been full time in her business for long, so in this episode we get into all the boggy stuff that comes when your figuring out this business thing. We talk about selling without feeling icky, giving things away (or not), as well as personal things like learning to manage your time and growing a support network of like-minded people.

My guest for episode 8 is Caroline Rowland, who is not only the founder and editor of 91 Magazine, but also a blogger at Patchwork Harmony and a published author. Caroline was one of the first names I had on the list to speak to on the podcast as everyone I speak to, myself included, is inspired by 91 magazine in some way. In this episode we talk about balancing online and offline content, the future of print, how to pitch to magazine editors and moving from products into in real life events.

For episode 7 I have another coaching episode for you with photographer Aiste Saulyte. Originally from Lithuania, it took Aiste a little while to find her path after moving to the UK to study when she was 18. She has since wound her way back to her first love, photography, and now shoots beautiful, whimsical, moody work in Lewes, East Sussex. In this episode we talk about the difficulties of finding your way in business, dream clients, and connecting with an online audience as an introvert.

Today on the podcast it’s just me, and I’m digging into two of the most crucial elements in marketing, that just happen to also be the two things people struggle with - knowing your why and knowing your audience. These are so important because they inform your whole marketing strategy - the content you create, where you put your brand, even the products and offerings you provide must all stem from these things. In this episode I talk you through why and how you can use this information to grow your business, and the exercises I go through with clients to help them find their why and get to know their audience.

In this episode I am chatting to someone who is really doing some great work in the world of influencer marketing, in a small business context. Olivia Tripp is the founder of Weekend In, a Bristol-based agency that helps independent brands, connect, engage and grow their audiences. Olivia is someone I noticed online because she’s doing some really innovative, creative work with influencers and events for her clients and I just had to get her on to share her knowledge. This episode is packed with advice for people wondering how to use influencers in their marketing, if you want to do some influencer work yourself, or if you’re thinking about running events within your business. I was so inspired and galvanised after talking to Olivia and I hope you will be too.

I have another coaching episode for you this week. I really wanted to talk to Rabya Lomas because she is starting her business from a really strong sense of purpose. Rather than monetise her Instagram in some of the more obvious ways, she is really passionate about her why and starting a business around that. In this episode we talk about some ways to focus on your business baby when you’re also working full time and have a family, focusing on owned channels and the importance of play.

This week's episode isn’t a traditional interview, but a coaching call where we dig into some real life business and marketing problems and find solutions to them. My guest is Kara Leigh Ford, a ceramicist and potter based just outside of Bath in Somerset. In our conversation we cover so much, from tactics for dealing with comparison, creating an effective work routine, all things email marketing, and creating content when writing doesn’t come easily.

Melanie Barnes, perhaps better known online as Geoffrey & Grace, is a blogger living by the sea in the south of England and writes about slow, wholehearted and creative living. In this episode we talk about how Melanie balances slow living with the ‘fast’ world of blogging and social media, and we also get into our thoughts about the ‘hustle’, money, and practical things you can do to tune into your body and intuition more. Through my conversation with Melanie I realised some things about my own priorities, so I hope you find this episode as enlightening as I did.

The first episode of Grow With Soul introduces the key components of slow marketing and the freedom to grow a business and a life that is true to you.

Grow With Soul is the podcast for creative business owners and dreamers who want to grow soulfully, sustainably and slowly in their work and life. If you feel fear and overwhelm around the idea of marketing yourself, if you're tired of all the 'should dos' and 'guaranteed formulas for success', you've found a home here. Grow With Soul is hosted by Kayte Ferris, a creative business and marketing coach working with creatives to start and nourish businesses that are purposeful, wholehearted and balanced. Through solo shows, guest interviews and coaching episodes getting to the nub of real life business problems, this podcast will demonstrate that marketing can be something you love doing, that sustains your business and that fills up your soul.