talking about corporate culture BC (Before Covid) and AC (After Covid) and how the kegerator became the new water jug and led Crafty to become the leader as “the platform for employee consumption” driving corporate culture by developing a technology stack and product service offering delivering and servicing the delivery of beer, wine, coffee, drinks, snacks, food, best of breed work from home gear and essential devices to foster the most effective corporate culture when working in the office, from home and hybrid models. Discussed the genesis of the company from working at McKinsey to a full time funded startup, to the challenges of Covid when their customers shut down most of their offices due to Covid to pivots to supporting employees at home with box service offerings and a solution for WFH employees to gear up their home offices for productivity and well-being, culture and connectivity, employees coming together over food and beverage, the ROI of food and beverage, how does collaborative innovation happen in a remote work from home environment, how to get people to come to the office on a Friday, now how to get them to come in at all, in-office and remote activities, connectivity, convenience, new models for small companies to offer new shared services to offer a café, childcare, gym and other amenities as scale with economies of scale. Specifics on how to survive Covid when most revenues disappeared, details and psychology of firing people even when they are great employees to survive a Covid crunch, the value of talking to customers to figure out how to pivot or what service offerings to change, finding your value to customers, work from home essentials, desk gear, yoga mats, home microphones, etc. Discussing various dependencies of how, when and where workforces will return to offices compared to work from home – executive team culture, geography, cost of living and size of homes, seasonal weather, sales vs accounting departments - are all factors for when to come into the office again. When will office truly reopen? Advantages and disadvantages of launching a company in Chicago and growing to Silicon Valley, New York and other key markets. Video on Fireside with a VC https://youtu.be/DiO2gS8Jr3Y. https://craftydelivers.com/ https://box.craftydelivers.com/