Jonathan Horn, the founder and CEO of Treefera, discussed his background in physics, fluid dynamics, and risk evaluation in investment banking before starting Treefera. Treefera focuses on understanding nature-based assets like trees, algae, and kelp to combat the negative effects of industrialisation and climate change. By providing data-driven insights, Treefera aims to attract capital and drive real-world decarbonisation efforts in various industries like supply chain, regenerative agriculture, biofuels, and carbon markets. The company's guiding principles of rigour, immersion, frugality, and curiosity shape its mission to make data discoverable, understandable, and trustworthy for clients. Moving forward, Treefera plans to expand its platform to include more assets like algae blooms and methane from landfills while enhancing accessibility for a broader audience.