If you’ve been selling on Amazon or eBay, chances are you already have a working strategy in place. But if you are venturing into Walmart Marketplace, the same strategy might not work for you.

In this episode, Carrie Miller talks about the exact strategies that made her succeed in Walmart Marketplace, even when her products are at a higher price; from effective keyword strategy to paid advertising.

Carrie Miller is a Senior Brand Evangelist from Helium10 and Walmart.com expert. Carrie has been in the e-commerce industry since 2016 and has worked at both of the e-commerce software goliaths – Jungle Scout and Helium10. 

[00:01 - 07:06] Opening Segment 

• From a struggling sales job to a Walmart Marketplace expert
• What makes Walmart different from other platforms
  • Less competition and more exclusivity

[07:07 - 17:42] Getting Started with Walmart Marketplace

• Selling on Walmart vs Amazon
• Walmart Rich Media Strategy
• Importing reviews from Shopify to Walmart
• Walmart's PPC Advertising strategy can help drive more sales

[17:43 - 27:59] Walmart vs. Amazon: A comparison of Keywords Strategy

• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400
• Finding the best keyword for your listing using Helium 10
• Neglecting Spanish keywords? Here’s how you could use it to your advantage
• Get your products listed on Walmart.com! Carrie shares the step-by-step process

[28:00 - 35:41] Helium 10 for Walmart

• Use product variation to list more about your products
• How Helium 10 Helps Walmart.com Marketplace Sellers
• David shares with Carrie his wishlist to be included in Helium 10

[35:42 - 41:46] Closing Segment 

• The Fire Round
• Connect with Carrie

Quotes 

 “That's kind of my strategy, if it has demand on Amazon, I'm certain that it's going to have demand on Walmart.” - Carrie Miller

“Well, that's [giving up] going to separate the people who are going to get on it and those who aren't, because then once you give up, they're giving up that opportunity. [to succeed]” - Carrie Miller

Connect with Carrie Miller at https://www.helium10.com/author/carrie-miller and join the Helium 10 Facebook group at www.facebook.com/groups/Helium10Users to know more!

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The competition on Amazon and other e-commerce platforms has dramatically increased but so is the online shopping demand.

In this episode, Amazon expert Ashley Kinkead shares the strategies she used to grow her Amazon store to a million-dollar store. Ashley Kinkead the host of the top 1% ranked Private Label Mastery podcast, is a coach and master trainer. She's inspired and equipped thousands of business owners around the world with the skills and strategies they need to build full-time online empires from the ground up.  

[00:01 - 06:09] Opening Segment 

•  From being a public school teacher to being a multi-stream income Amazon entrepreneur
• Ashley on wishing he’d fired the man sooner

[06:10 - 11:58] Amazon FBA in 2022

• Is Amazon FBA Still Worth It in 2022?
  • You need to put in more time and effort 
  • Think long-term
• The biggest challenges for new entrepreneurs
• The common misconceptions about selling on Amazon
• Product selection: Make decisions based on data

[11:59 - 19:46] Running a Successful Business 

• The top 3 you should focus on for your Amazon FBA business
• The first key positions and roles you need to hire
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400
• Ashley talks about her product launch strategy
• Know the conversion rates of your products
• How to secure profitability each month

[19:47 - 25:56] The Strategies Behind Amazon Success

• Want a higher conversion rate? Make your product expensive
• Familiarize yourself with split testing
• Determine the right pricing strategy
• The big changes in Amazon in 2022

[25:57 - 25:58] Closing Segment 

• What is Private Label Mastery
• The Fire Round
• Connect with Ashley

Quotes 

Start thinking about those couple of key hires that you can bring in and your business starts making money. It's the key to growth. You can't do everything yourself as one person for very long.” - Ashley Kinkead

“Don't be afraid to like lose money at the beginning and a PPC campaign. You can capture that data and then take that data and put it into making your campaign more profitable.” - Ashley Kinkead

Connect with Ashley Kinkead at www.ashleykinkead.com Want to create full-time income through Amazon FBA? Visit https://www.amzprivatelabelmastery.com

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Online shopping has become the new normal and Walmart Marketplace is one of the leading places for Americans to do their online shopping.

In this episode, Ryan King talks about Walmart Marketplace, and how it is different from other E-Commerce platforms like Amazon. As a Chief Executive Officer at BlueRyse, an agency dedicated to establishing and scaling brands on Walmart.com, he shared strategies you could apply if you want to succeed as a seller.

Ryan King is an experienced International Director with a demonstrated history of working in the non-profit organization management and eCommerce industries. Skilled in Nonprofit Organizations, Volunteer Management, Team Building, Public Speaking, International Relations, and Brand Management. He graduated from Texas A&M University.

[00:01 - 06:25] Opening Segment 

• Ryan King: From pastor to a successful entrepreneur bridging the gap of unemployment

[06:26 - 15:09] Race to The Top

• What makes Walmart different from other sales channels
• Walmart as a gated marketplace
  • How to qualify as a seller
• The products that sell on Walmart Marketplace
• Walmart versus Amazon: What to know as a shopper

[06:26 - 15:09] How to Succeed on Walmart Marketplace

• How to sell on Walmart
  • Applications are filtered by AI and bots so making sure your details are carefully entered will help with the approval
  • Apply to WFS as it takes time to be approved
  • Be prepared for advertising
• The challenges encountered by Ryan’s team in creating a seamless Walmart marketplace experience
• Want some Amazon refunds? Check out GETIDA

Promo code: FTM400

[17:08 - 22:14] Closing Segment 

• Ryan talks about the BlueRyse (check out the links below)
• The Fire Round
• Connect with Ryan

Quotes 

“Optimism and persistence set apart successful entrepreneurs from those who give up. If they never got started, they didn't have the optimism, try and give it a shot or and any entrepreneurs going to fail.” - Ryan King

Connect with Ryan King on LinkedIn! Ready to win Walmart.com? Visit https://blueryse.com 

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This is part two of the episode where Ken and David talk about how to build a solid team. In this episode, the duo shares tips on how they keep policies in place while promoting their desired company culture. Plus hiring ideas that’ll save your time and resources.

[00:01 - 13:50] Creating an Efficient Process Workflow

• The systems Ken and David use for an efficient Payroll system
• How to share account access for employees while maintaining the confidentiality
• System and tools for efficient offboarding
• Operations manager as key to easier onboarding and training process
• Building your company culture

[13:51 - 18:52] Hiring and Firing The Man

• When should you fire a team member?
•  How to assess if the interviewee is a great fit for the position
  • Complete test tasks
  • Defining company culture 
• How the No Asshole Policy helps maintain a healthy working environment

Quotes

“When left unchecked, people will not always do the right thing.”

 “Hiring is a skill set, it's not something that you're naturally going to be good at. And it will develop, you'll improve over time.”

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Most successful entrepreneurs don’t do it alone. No matter how passionate they are, they can’t be good at everything. Finding the right team members and making them a winning team is what would help you increase your capabilities and grow your business.

In this episode, Ken and David look back at how they started their business, how and where they found the right people who will play a key role in their business growth plus the tools used to manage them remotely. 

[00:01 - 24:03]  Build a Successful Team

• Ken and David talks about why they built a team
  • Hire someone who are good at what you're not
  • A list on your to-do list that’s been there for long? You’re not gonna do them, hire someone who will.
• The duo talks about how they started building a team
  •  Outsourcing remotely and finding great talent that's fit to the company culture 
  • Running classified ads at local newspaper 
  • Internal referrals from team members
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400
• The most valuable members of the team
  • Amazon Account specialist - responsible for general maintenance of the store
    • It's good if you could hire someone with a little bit of experience so they can bring something new to the table or hire someone more experienced than you
  • Email Marketing Expert
    • 20% - 50% of some companies reporting revenue comes from email
    • Email marketing is a must do for your business
  • Operations Manager - helps keep the company on track and identify and implement strategic initiatives
    • Ken and David hired this key member when they where between eight to 12 employees
  • PPC Manager
  • Other key positions hired are:
    • Social Media Manager
    • Video Editor
    • Content Editor
    • Web Designer 
    • Controller
    • Data Scientist
• Ideal tools that worked for the duo in running a remote team:
  • Slack - used for team communicatino and integrate to other tools such as Google Calendar
  • Asana - a project maangement tool. Great for setting up recurring tasks, workflows and projects that involve multiple people

[24:04 - 25:17] Closing Segment

• Tune in next week for part two of this episode where we talk about onboarding and offboarding, when to hire and fire and all other concerns around this topic.

Quotes

“In order to free up your time for you to work on the things that you're a superpower, you need to find help.”

“If something is on your to do list, and it stays on there for a week, two weeks or three weeks, you're not going to do that. And if there's a multitude of reasons why, that is a perfect opportunity to find to say, identify those types of tasks, and then hire out for those because you're okay, you're not going to do them. And if you do, it's going to be a grind for you and it's going to drag you down.”

“If you're selling on Amazon, you have to be good at at PPC.”

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This is part two of our interview with Dr. Travis Zigler where he talks about how to stand out in a competitive e-commerce marketplace. In this episode, he talks about Amazon campaigns and the strategies he uses to get amazing results from manual campaigns.

Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. 

Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.   

[00:01 - 08:39] Opening Segment 

• Organizing Amazon PPC campaigns with variations
• Amazon PPC Automatic vs. Manual Campaigns
• Proven ways to make money on Amazon that isn’t through PPC

[08:40 - 17:07] 

• Run Google ads for your Amazon products
• Capturing emails by providing value
• Level up your keywords strategy on Google 
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400

[17:08 - 22:14] Closing Segment 

• Travis talks about the Profitable Pineapple (check out the links below)
• The Fire Round
• Connect with Travis

Quotes 

“Manual campaigns should be the majority of your campaigns, exact match. Campaigns are scale campaigns. Those are what's going to scale your brand in the most efficient way possible.”- Dr. Travis Zigler 

“Do not focus on your email sequence on service, do not focus on selling, focus on serving them and solving their problem. And you will not get spam complaints. And you'll actually grow your sales as a result of that.” - Dr. Travis Zigler 

Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:

Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw

Facebook: https://www.facebook.com/groups/AmazonPPCpros/

                     https://www.facebook.com/drtraviszigler/

LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/

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In a cut-throat competition such as e-commerce, how do you make sure you stand out?

In this episode, we are joined by Dr. Travis Zigler to share how they achieve success despite having big pharmaceutical companies as direct competitors. He talks about ways on how you could mitigate risks and increase profitability organically and by Amazon PPC.

Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. 

Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.   

[00:01 - 06:04] Opening Segment 

•  Travis shares his story about how he and his wife transitioned from the medical field to e-commerce

[06:05 - 19:06] Amazon Strategies for 2022

•  Amazon PPC in 2022: What has changed in the last years?
• Understanding Amazon TACos ( total advertising cost of sale) to increase profitability when building a brand 
• How to boost sales on a tight budget
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400

[19:07 - 30:41] Know Your Numbers

• Conversion Rate vs. Click-Through Rate
• Ways on how to increase your conversion rate
• How to be a key player on Amazon Prime Days

[27:01 - 35:34] Closing Segment 

• Connect with Dr. Travis Zigler and Dr. Jenna Zigler on the link below!

Quotes 

"The key thing is, don't get so obsessed with the revenue number, the top line, get obsessed with the bottom line, that's what really matters in this business. If you're a small seller, when you go to sell your company, the bottom line is what's going to matter." - Dr. Travis Zigler 

Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:

Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw

Facebook: https://www.facebook.com/groups/AmazonPPCpros/

                     https://www.facebook.com/drtraviszigler/

LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/

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Mastering a habit takes a lot of self-discipline and focus. But it is in mastering your habits that you could achieve success.

In this episode, Blaine Oelkers shares what it takes to truly develop a habit without falling back to your usual routine and procrastinating. We can learn from his experience as someone who’s been working from home for 27 years, how he’s able to push himself forward and kept himself motivated regardless of how he’s feeling physically or emotionally.

Blaine is the founder of Selfluence & WYTAYBA (What You Think About You Bring About). Blaine has a degree from Purdue University & Stanford’s Executive program in Entrepreneurship and has been featured as a TEDx speaker. Blaine fired the man over 27 years ago and has been running his own business ever since.

[00:01 - 07:03] Opening Segment 

• Welcoming Blaine to the show
• The two reasons why Blaine fired the man
• How focus is a key to success

[07:04 - 24:54] Master Yourself, Master Your Life

• The What You Think About You Bring About (WYTAYBA) mindset
• What is Guilt Free Hours and how it could bring more meaning to your life
• Discover when people are normally more productive
• The PDF Method (Plan. Delegate. Focus)
• Single-tasking versus multi-tasking versus batch tasking: Which is suitable to complete your tasks?
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400

[24:55 - 36:24] Stay Productive Even When No One is Watching

• Let’s recap the strategies shared by Blaine
• Blaine’s productivity tips after working from home for 27 years
• How to keep yourself disciplined during work from home
• What he learned from the last pages of Think and Grow Rich

[27:01 - 35:34] Closing Segment 

• Build a habit through habit-linking
• The Fire Round
• Connect with Blaine on the links below!

Quotes 

“Do more of what works and less of what doesn't. - Blaine Oelkers

“You want to maximize those freedoms [working from home], but at the same time, you got to put in some controls and some self-discipline to make sure that it's productive.” - Blaine Oelkers

“When you want to start a new habit, what you do is link it to an existing habit. And then serve some kind of urge.” - Blaine Oelkers

Connect with Blaine Oelkers on LinkedIn and check out his masterclass if you’d like to develop that new habit in 21 seconds, or check his TEDx!

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Does your lack of funds get in the way of launching a successful business? 

In this episode, Vance Lee talks about crowdfunding, its advantages, and disadvantages that could help you assess if this is right for you.

Vance co-founded the Playground Theory that helps eCom entrepreneurs grow and transform their brands. Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.

Originally from Canada, now he’s a full-time nomad traveling and living in different countries around the world.

[00:01 - 09:21] Opening Segment

• Vance talks about his e-commerce journey
• The launch of Kickstarter
• Vance shares the story of his failed product launches 

[09:22 - 17:39] Guide to Successful Crowdfunding

• What is Crowdfunding
• How can Kickstarters help with your funding
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400
• What happens when your Amazon Ad Campaign goals are not met?

[17:40 - 27:00] Grow and Scale with Ease

• How to determine a market fit for a product
• Reasons to use crowdfunding
• Want to try Kickstarter? Here are the things you need to prepare to get funded

[27:01 - 35:34] Closing Segment

• Vance talks about Playground Theory
• What crowdfunding is not
• The Fire Round

Quotes

“If I were to be super stubborn about my ideas of how I thought this is going to work, to be able to screen and scale this brand, I probably wouldn't be able to have all these interesting ways to explore if it's going to be more effective, or maybe equally effective, whatever it might be. Just being open-minded to challenging what you know, is going to be super important.” - Vance Lee

Connect with Vance Lee on LinkedIn and check out the Playground Theory if you’d like to learn how to launch and scale your brand.

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If you take your product packaging for granted, you might be surprised how this affects consumers’ purchase decisions and how much money you are leaving on the table.

In this episode, Tom Meyer shares how product packaging could boost your brand awareness, and the timeline and stages of packaging you need to consider.

Tom is an Accounting Manager of Shillington Box Company LLC, a manufacturer of corrugated packaging products located in Saint Louis, Missouri, United States. He focuses on helping customers find low-cost packaging solutions that are reliable, sturdy, and environmentally friendly. He is passionate about finding the common link between buyer and seller and is known for delivering an excellent client experience.

[00:01 - 08:01] Opening Segment

• Let’s get to know Tom Meyer
• Why does Tom always go the extra mile for his clients

[08:02 - 12:35] All About Product Packaging

•  The different types of packaging and what's suitable for your product
• Tom's focus: Corrugated Packaging
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400
• The ideal color combinations for corrugated packaging
• Why is packaging important?

[12:36 - 26:31] Relationship Between Product Packaging and Consumer Buying Behavior

• At what stage should you start planning product packaging?
• The importance and benefits of package testing
• Tom shares stories of how packaging impacted his clients' business

[33:34 - 37:51] Closing Segment

• Need help with your packaging? Visit shillingtonbox.com
• Connect with Tom on the links below
• The Fire Round

Quotes

“Packaging is so important. Because if you have a good idea, you must have the packaging to go along with it. The packaging can identify your product, it can have a lot of necessary information on there. And it can build a brand image for somebody looking for that item down the road.” - Tom Meyer

“Test to make sure that your product gets to the consumer.” - Tom Meyer

“Most importantly, where I see people fail out. Number one is that you can have a great idea. But if you don't sell it, it will never be anything more than a good idea.” - Tom Meyer

Connect with Tom Meyer at shillingtonbox.com or email him at [email protected]

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