Firing The Man

Episode 50

This is Part 1 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. We will talk about specific Jungle Scout criteria you should consider and why you should not do them first, the best practices to receive a Fulfillment by Amazon, and the importance of packaging and product listings. 

Let’s jump into the episode and learn with Kiefer how to start your Amazon career!

[00:01 - 06:09] Opening Segment

• Let’s get to know Kiefer Hogge
• Affiliate marketing as a source of income
• His path to Amazon selling

[06:10 - 16:11] 24-Month Timeline 

• We talk about the lessons from our failed ventures  
• Where is Kiefer now in his Amazon journey? 
• Amazon selling is a long game
• Find out why Kiefer realized he “had room to mess up”

[16:12 - 27:19] 3,000 Sales in Top 10 Listings

• Find out David’s Jungle Scout criteria
• Don’t miss our tips to source products that will sell!
  • Start with your specialized knowledge
• Evaluating manufacturers and trading companies

[27:20 - 34:08] 30-Second Reaction 

• We talk about the importance of Amazon packaging
• Kiefer asks about the labeling process
  • Set up your listings
  • Go to Inventory > Manage Inventory
  • Check the box. 
  • Look for a drop-down menu > Print Item Labels
  • Download labels as pdf
  • Send pdf to manufacturer
• We discuss what is a minimum viable product

[34:09 - 39:00] Closing Segment 

• When should you sell?
• Utilizing air and sea shipping 
• Final words

Tweetable Quotes:

“I think in the past, my biggest mistake was I was rushing to just get in and learn versus really starting outright.” - Kiefer Hogge

Resources Mentioned:

• Alibaba
• Jungle Scout
• Fulfillment by Amazon

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Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more. 

WATCH OUT for Part 2 on www.FiringTheMan.com

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Episode 49

In this episode, we will interview Yoni Mazor, Chief Operating Officer and Co-Founder of Getida, a fast-growing cloud-based technology company that provides state-of-the-art reimbursement recovery solutions for Amazon sellers. He will tell us how Getida started and share with us some tips to be successful entrepreneurs in the e-commerce industry.

Let’s jump into the episode and learn more about getting reimbursements from Amazon! 

[00:01 - 06:08] Opening Segment

• We recap the previous episode about the Getida tool
• Get a free $400 of reimbursement. Link below
• We introduce our guest, Yoni Mazor
  • He shares how Getida started 

[06:09 - 16:36] Pay Per Recovery

• Yoni walks us through the process of getting reimbursements
• The 4 easy steps to sign up to Getida
• Getida is free! Find out why

[16:37 - 25:06] Spray and Pray

• Yoni talks about their daily transactions 
• How’s the Getida experience? 
• Don’t get your Amazon account shut down
  • Find out how

[26:07 - 33:41] Professionalism at All Levels

• What’s unique about Getida? 
• Yoni talks about two halves of the Amazon world
• He shares some tips to be successful in e-commerce

[33:42 - 39:05] Closing Segment 

• Yoni’s favorite book
  • Straight from the Gut
• Yoni’s hobbies
  • Playing the piano and the guitar 
  • Riding a bicycle
  • Playing with his kids
  • Traveling
• What sets apart successful entrepreneurs from others?
  • Passion and grit
  • Dreaming big and recognizing reality
• Connect with Yoni. Link below
• Final words

Tweetable Quotes:

“You have to be prudent now more than ever on auditing your account and get that reimbursement.” - Yoni Mazor

“[Getida] is very customizable and it makes an impact. That’s why there’s always a ‘wow!’ factor” - Yoni Mazor

Resources Mentioned:

• How We Got Over $5,000 Back From Amazon
• Refund Genie
• Jack: Straight from the Gut

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Email Yoni at [email protected] or connect with him on LinkedIn and Facebook. Visit https://getida.com/ to learn more. 

Go to Firingtheman.com/GETIDA for a $400 credit when you sign up for GETIDA

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Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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Episode 48


In this episode, we will get to know Getida, a tool that can help Amazon sellers get thousands of reimbursement. Getida takes less than five minutes to set up. Afterwards, you can now enjoy reimbursements you never knew you could have! We’ll discuss how we can leverage this tool...and more in Firing the Man podcast. 

[00:01 - 03:28] Opening Segment

• We introduce our topic for today, getting reimbursements from Amazon
• We talk about how we can explore 30 different ways to get money back from Amazon through the Getida tool
  • Setting up the tool lasts for only five minutes!

[03:29 - 13:33] Thousands of Reimbursement in Less than a Week

• We talk about the differences between Getida and Refund Genie
• We share our experience of using Getida
• Find out how you can get $200 of free reimbursement credit. More info below
  • Offer Code: Firing the Man
• We talk about the other benefits of Getida aside from getting reimbursements
  • Getida can help you on your audits. Find out how. 

[13:34 - 14:28] Closing Segment 

• We have partnered with Getida to give you free reimbursement credits. More info below.
• Final words

Tweetable Quotes:

“What [Getida] does is it goes back and scrubs all of the data and all of the reporting within Amazon to identify areas where you can get refund.” - David Schomer

Resources Mentioned:

• Maximizing e-commerce
• Refund Genie

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Go to www.firingtheman.com/getida and get your money back from Amazon

www.FiringTheMan.com

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Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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Episode 47

In this episode, we will talk about the current events happening in the world of e-commerce. We will discuss probably the most significant news in the e-commerce world today. We will also talk about several news related to Amazon and share our insights about turning a famous video platform into an online shopping center. 

Let’s dive right into this episode and dig into the news articles Ken and I discussed to give you a better view of what’s in store for the e-commerce world. 

[00:01 - 06:25] Tech Giants in Trouble? 

• We talk about the 451-paged report released by the United States House of Representatives on the competitive practices of Facebook, Google, Amazon, and Apple
• We share our thoughts about the issues being thrown at Amazon, specifically on the experience of third-party sellers 
  • David shares a big brother-little brother analogy as he gave his insights about the report

[06:26 - 15:02] Happenings in the Amazon

• David shares his suggestions to make the launching of Amazon Prime Day better next time.
• Ken shares his thoughts on why Prime Day seems to be not a big deal this year because of the COVID-19 pandemic
• We discuss the new feature on the Seller Central mobile app
• David talks about the customer experience being enhanced by the 2020 Extended Holiday Returns Policy
  • The Policy benefits Amazon but not third-party sellers 
• Ken shares his thoughts about Amazon releasing webinars through their Amazon Small Business Academy

[15:03 - 19:50] Shopping on YouTube 

• David talks about how YouTube can be transformed into an online shopping center
  • Ken shares his insights about how tags and meta-descriptions in YouTube videos can increase Google’s revenue
• David shares his thoughts, hoping that YouTube will not lose its authenticity if this plan proceeds
• Final words

Resources Mentioned:

• 12 Accusations in the Damning House Report on Amazon, Apple, Facebook and Google
• Fringe notions on antitrust would destroy small businesses and hurt consumers
• Amazon Prime Day 2020: A full roundup of all the best deals still available — save on Apple AirPods, Adidas, and Roku
• Amazon Seller
• 2020 Extended Holiday Returns Policy
• Amazon Small Business Academy
• Google Plans to Make YouTube a Major Shopping Destination

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Episode 46


In this episode, we will be reviewing the book, “12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur” by Ryan Daniel Moran. Ryan founded Capitalism.com, an online resource to teach entrepreneurs how to build successful businesses and invest the profits. More than 300 of Ryan’s students have now succeeded in building seven-figure companies using his “12 months to one million” methodology. 

Let’s dive right into this review and learn more about building a business from zero to a million. 

[00:01 - 05:02] Opening Segment

• We gave a backgrounder about Ryan Daniel Moran 
• David talks about the core content of the book
  • How many products at what average price and at how many units selling daily can you say you have a million-dollar business?

[05:03 - 13:44] Grind, Growth, Gold

• Ken talks about the highlights of the Grind Stage of building a business
  • Build an audience
• David discusses the Growth Stage of building a business
  • Do a face-to-face outreach to know what your audience wants 
• Ken talks about the Gold Stage of building a business
  • Start experimenting with different types of advertising techniques to see what works for you 
• We share in what stage of growing your business you can start paying yourself

[13:45 - 22:21] Closing Segment 

• We share the parts of the book that we like to wrap up our review
  • Build an audience before launching the product
  • Focus on one thing at a time
  • Learn from successful people
• David talks about how he likes the examples cited in the book and how it is practical for people 
  • Where does your audience hang out? 
• David shares what separates Ryan from other people

Tweetable Quotes:

“You need to make fast, bold decisions when you’re starting out.” - Ken Wilson

“You have to be comfortable with the fact that you won’t get everything right.” - Ken Wilson

“Efficiency should be top of mind in this grind stage.” - David Schomer

Resources Mentioned:

• 12 Months to $1 Million
• Capitalism.com with Ryan Daniel Moran
• The Brand Builder Podcast
• Tribe of Mentors
• Freedom Fast Lane
• The One Percent Podcast
• Scott Voelker

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Connect with Ryan on Linkedin, Facebook, Instagram, Twitter, and YouTube. Check out his personal website. Visit his company online at Capitalism.com and their social media channels: Facebook, LinkedIn, and Instagram.

www.FiringTheMan.com

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Email us --> support@firingtheman.

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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Episode 45

In this episode, we will be interviewing the best selling author of the book Buy Then Build, Walker Deibel. He is also a serial acquisition entrepreneur, M&A advisor, and a successful movie producer. Walker acquired seven companies over ten years and co-founded several startups.

Let’s dive right in and learn how to buy a business without having to have the money that it takes. 

[00:01 - 06:00] Opening Segment

• Walker shares the story about his background and the beginning of his career journey
• Acquiring some of the largest companies in the world was achievable

[06:01 - 14:34] Buy Then Build 

• Walker talks about the inspiration behind the content of his book, Buy Then Build
• Walker talks about the first company he bought in 2008 that gives him the idea to write his book

[15:30 - 25:59] Don’t Start a Business 

• Walker shares his opinion on why he does not recommend starting a business 
• Taking the odds of the startup model and just flip it over

[20:40 - 25:39] Ten Trillion Dollars Tsunami

• Walker talks about the Ten Trillion Dollar Tsunami
• There are ten trillion dollars of business value currently owned by baby boomers that need to change

[25:40 - 30:19] Growth Mindset Vs. Fix Mindset

• Walker talks about Carol Dweck’s mindset traits study
• Walker talks about Positive psychology

[30:20 - 37:15] Successful Acquisition 

• Walker talks about one of the most important pieces of the puzzle during the acquisition process
• Finding capital to buy a company

[37:26 - 45:24] Closing Segment

• Favorite book:
  • Good to Great by Jim Collins
  • The Innovation Stack by Jim McKelvey 
• Hobbies: Reading and writing, Road biking, Film producing  
• Successful e-commerce entrepreneurs vs. people who give up: 
  • Get up early and set aside time to think. 
  • Work hard.
• How to Connect with Walker - links below

Resources Mentioned:

• Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
• Good to Great by Jim Collins
• The Innovation Stack by Jim McKelvey 
• Carol Dweck
• Martin Seligman
• Quiet Light 

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Connect with Walker on Linkedin and Buy and Build Facebook Groups. You can also visit his website at buythenbuild.com.

www.FiringTheMan.com

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Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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Episode 44

In this episode, we will be interviewing the Chief Marketing Officer of ShipBob Inc, Casey Amstrong. He is an expert in marketing, fulfillment, and eCommerce space as a whole. We will talk about ShipBob, an end-to-end fulfillment solution that brings the same 2-day shipping from Amazon to a wider array of businesses

Let’s dive right in and learn more about ShipBob and the current updates in fulfillment during the COVID-19 situation.

[00:01 - 06:59] Opening Segment

• Casey shares the story about his broad background career experience in E-commerce 
• Casey talks about ShipBob story, their mission, location, and how they were started

[07:00 - 14:34] Logistics and Cost-Involve 

• Casey talks about the logistic of how ShipBob works
  • Integrated with all the major carriers and market places
• Casey shares the understanding of the Cost-involve 
• Casey shares about the process to get the details on the pricing etc.

[14:35 - 25:59] Locations and Warehouse Systems

• Casey talks about the locations of ShipBob and the upcoming expanded locations
• Casey shares about their warehouse systems and the two-day experience
• Casey talks about the changes in eCommerce, fulfillment, spot check, and carriers during the COVID-19 situation 

[26:00 - 36:39] Q4 pricing and Packaging 

• Casey talks about the custom packaging process of ShipBob
• Casey shares about the Q4 and ShipBobs’ game plan in the increasing Volume 
• ShipBob on returns handling process and how the spot-check goes 
• Casey talks about the shipping discounts and freight partners 
• ShipBob does not increase any Q4 pricing

[36:40 - 41:12] International shipping and warehouses 

• Casey talks about the gameplans international shipping and warehouse locations of ShipBob
• Lightning Round segment with Casey
  • Favorite book:
    • Sometimes a Great Notion - by Ken Kesey
    • The War of Art - by Steven Pressfield 
  • Hobbies: Going to the beach and other physical activities
  • Successful e-commerce entrepreneurs vs. people who give up: The persistence 
  • How to Connect with Casey - links below

Resources Mentioned:

• ShipBob 
• Sometimes a Great Notion - by Ken Kesey
• The War of Art - by Steven Pressfield 

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Connect with Casey on Linkedin and Twitter. You can also send him an email to [email protected].

www.FiringTheMan.com

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Email us --> support@firingtheman.

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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Episode 43

In this episode, we will be interviewing Cyndi Thomason, the author of the best-selling book, Profit First for Ecommerce Sellers, a Certified Master Profit First Professional. She is also the founder and president of Bookskeep, a U.S.-based accounting, bookkeeping, and advisory firm for eCommerce sellers worldwide. She has a passion for data analysis and process development. She uses that passion for educating her clients and helping them structure their businesses to maximize profits.

Let’s dive right in and learn more about Profit First and how to implement it in our business. 

[00:01 - 04:59] Opening Segment

• Cyndi shares the story about her motivation in writing her best-selling book

[07:35 - 15:14] Profit First for Ecommerce Sellers

• Cyndi talks about Profit First and how to implement it into the existing Ecommerce business
• Parkinson’s law, its history, and how it may apply in our business

[15:15 - 22:40] Finding The Right Strategy in E-commerce for Your Business

• Cyndi shares her opinions on eCommerce’s common strategy, which is to grow and build your business by reinvesting all of your profits back into the business.
• Recommendation to inch forward and go full time in Ecommerce Business

[22:41 - 31:49] The Biggest eCommerce Opportunity in Profit First  During COVID-19 Pandemic

• Cyndi talks about how to make financial statement useful 
  • Check your gross margin and monthly comparison
• The current biggest eCommerce opportunity in terms of Profit first and open space (due to COVID-19 Pandemic)

[31:50 - 47:15] Prevent Procrastination in implementing Profit First

• Cyndi shares the biggest failures and shortfall that she has seen in the E-commerce business
• How to prevent procrastinating in implementing profit first in your business 
• Cyndi talks about coaching and Profit First consulting program in Bookskeep

[43:20 - 46:00]  Top Questions for Vetting a 3PL 

• Lightning Round segment with Michael 
  • Favorite book: The Art of Possibility by Benjamin Zander
  • Hobbies: Gardening
  • Successful e-commerce entrepreneurs vs. people who give up: Resilient to figure it out mindset
  • How to Connect with Cyndi - links below

Resources Mentioned:

• Bookskeep
• Parkinson's Law by C. Northcote Parkinson 
• The Art of Possibility by Benjamin Zander

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Connect with Cyndi on Linkedin and Facebook . or Visit Bookskeep.com for more information about Profit First. 

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Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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Episode 42

This is part 2 of our 3PL series, as we are on the hunt to find a 3PL provider. If you weren’t able to follow this series, please go back and listen to part 1. 

In this episode, we will be interviewing Michael Sene, the director of sales and partnership of Deliverr. Deliverr is a 3PL service specializing in fulfillment like Amazon, eBay, Walmart, Shopify, and Wish. 

Let’s dive right in and learn more about Deliverr and how they may complement our business. 

[00:01 - 04:18] Opening Segment

• Michael talks about his career background
• Michael talks about Deliverr and  his journey in it

[04:19 - 15:47] 3PL Through Deliverr 

• Michael talks about what 3PL really is
• Michale explains the process of sales from the Deliverr perspective
  • Integrate thorough Sellbrite or plugin directly to Deliverr
• Cost involves getting a unit to Deliverr and out into the M-User 
• The only transparent Logistic Provider that list their pricing publicly on the page 
• Fast Badge platforms in Deliverr
• Increase opportunity just by offering fast shipping badges
• The request for the Seller Fulfilled Prime Badge on the merchant program

[15:48 - 24:48] Size and Location of the Warehouse

• 45+ location across the country
• Located based on population density 
• If a seller wants to ship in a large order, how many warehouses will they be sent to?
• Shipping Zone Process
• Michael talks about why Deliverr doesn’t enable returns
• Michael shares about Deliverr’s SLA Process
• Michael talks about the storage fees on Q4 
• Intermediary between FBA

[24:49 - 29:09] Diversifying Risk

• Customers account on partnership eCommerce
• Michael talks about the possibility of International Shipping in Deliverr 
• Michael talks about the steps to get sign up in Deliverr

[29:10 - 34:39] Diversifying Risk

• Main Question in Vetting a 3PL
  • How it supports and handles cancelation from the buyers
• Lightning Round segment with Michael 
  • Favorite book: Factfulness by Anna Rosling Rönnlund, Hans Rosling, and Ola Rosling
  • Hobbies: Hiking, Football
  • Successful e-commerce entrepreneurs vs people who give up: Deep Curiosity
  • How to Connect with Michael - links below

Resources Mentioned:

• Deliverr Fulfillment
• Sellbrite Integration 
• Factfulness by Anna Rosling Rönnlund, Hans Rosling, and Ola Rosling

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Connect with Michael on Linkedin and Facebook . or Email him at [email protected]

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Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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Episode 41

In this episode, we will be interviewing Kevin Sanderson, the Founder of Maximizing Ecommerce Podcast and successful eCommerce brand owner. He is a full-time eCommerce seller who also helps others grow their businesses.

Let’s dive right in and gain some valuable insights to expand your eCommerce business internationally.

[00:01 - 07:11] Creating the Freedom to Reach your Dreams

• We introduce our guest Kevin Sanderson 
• Kevin talks about his career background and journey
• Kevin talks about the diversifying revenue and expanding to the international market

[12:45 - 24:19] Selling Internationally on Amazon

• Kevin shares the story when he began to start selling internationally
  • Understanding amazon and figuring out the hoops to expand to other market places
• Kevin talks about the challenges in selling internationally
  • Conquering the fear of facing something different
  • Understanding the sales and income tax in each state
• Recommendation for international expansion to start
  • Go to Canada first, because it operates similarly to the US
  • Start simple and add more complexity later as time goes on

[24:20 - 36:19] Expanding to Canadian Market 

• Kevin shares about the process and application in Canada
• Kevin talks about the benefit of expanding your market to Canada
  • More Flexibility 
  • 15% more sales just by offering it there
• Inventory tracking
  • Start with smaller amounts of inventory 
• Kevin talks about Listing reviews at the start 
  • Amazon pull all the reviews together with the same Ascent in UPC
• Kevin talks about how the currency exchanges work
  • Repatriate your money with E-commerce global payments (Payoneer)
  • Keep more things in local currency

[36:20 - 47:15] Diversifying risks

• Kevin talks about the risk and consequences of selling internationally
• Kevin shares the story and the aftermath of some mistakes he made
  • The risk is pretty low, as long as you stay in terms of the service
• Kevin talks about the Seller Central Portal and the Software tools
• Lightning Round segment with Kevin
  • Favorite book
  • Hobbies - Workaholism 
  • Successful e-commerce entrepreneurs vs people who give up - Mindset
  • How to Connect with Kevin - links below

Resources Mentioned:

• Scott Voelker 
• Payoneer
• The Compound effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy
• Download Free Checklist  

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Connect with Kevin on Facebook, Twitter, and Instagram . or visit his website at https://maximizingecommerce.com/man to download a free checklist to learn more about international selling. 

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Email us -->

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon

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