Firm Up

Asking for what you’re worth got you stumbling at the starting blocks? As we return for episode 4 of Firm Up, Heather and James dig into the science and software behind pricing.

Decades of the latest sales psychology have taught us to fear price transparency. Heather and James chat about their pricing ideals and how to build trust in your services. 

The pair discuss firm-wide pricing and how crucial it is that every member of staff understands and believes in your pricing.. is it fair if you wouldn’t give your Mum that deal? 

This episode covers the gender pay gap, the fear of rejection and transparency and trust in pricing. 

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“Who’s is that mercedes in the car park…it better not be the accountants”

In episode 3, Heather and James reveal the importance of interrogating our core beliefs and paradigms that govern our actions and most importantly our businesses.

  

They talk about our unique psychology towards money and displays of wealth and how these affect accountancy firms specifically. 

Heather’s ultimate accountability for many years has been the operating profit line of GoProposal so she discusses the possibilities of profitability. They debate being a good buyer and enjoying your profit and how to grow your business exponentially by taking up more space. 

Follow GoProposal across socials @goproposal

As we return for episode 2 of Firm Up, Heather and James delve into the true importance of being profitable and storm-proofing businesses to deal with hard times. 

The pair discuss big mistakes and lessons learnt from failure; they teach us how to spot hard times approaching and all about the psychology of money, rejection and transparency. 

Follow GoProposal across socials @goproposal

In the first episode of Firm Up, host Heather and guest, James, discuss focusing on your mindset to empower you to start thinking like a business.

The episode kicks off with discovering the story behind why GoProposal was founded and the lessons and failures that led James to it. 

They also dive into the mission of GoProposal and why they are led by it, how their tech compliments all businesses in the entire accountancy industry; plus find out what Heather and James’ somewhat controversial take on work-life balance is... 

Follow GoProposal across socials, @goproposal

Launching February 2023...