Industry-leading partnership to deliver five billion authenticated, branded calls across the top three U.S. wireless carriers in 2024

Just after this month’s MWC, we sat down with James Garvert, who's the Senior Vice President and General Manager of the Communication Solutions Team at TransUnion. We learn about their show announcement regarding branded calling.

Earlier this month, First Orion, Transaction Network Services (TNS), and TransUnion (NYSE: TRU) announced the availability of branded calling with logos across the top three U.S. wireless carriers. The partnership ensures branded calls with rich content are verified with end-to-end authentication, providing a secure method to help prevent call spoofing. With the addition of logo delivery to the portfolio of rich content, the partnership expects a continued increase in secure branded calling adoption before the end of 2024.

In a joint statement at Mobile World Congress, the companies said, “Despite the many digital communication channels available, the phone call is the preferred channel for addressing personal, complex, and high-value business situations. Companies must consider leveraging the benefits of authenticated branded calling to build long-term brand affinity and improve engagement. This becomes even more vital to financial service firms that have experienced a dramatic uptick in fraudulent activity, which can negatively impact their brand and customers.”