Our first ever Masterclass episode. In this episode I interview Frank Cespedes on all things sales. Frank is a Professor at Harvard Business School and aithor of 6 books on sales. He has taught some of the most innovative tech start-ups.
We talk about how start-ups can:
Attract great sales talent
Build sales models that work
How sales and marketing are evolving
This is a must listen for any founders that are worrying about driving sales.