7.Test-Driving a Narrative
7.Test-Driving a Narrative
8.From Narratives to Numbers
8.From Narratives to Numbers
10.Improving and Modifying Your Narrative-The Feedback Loop
10.Improving and Modifying Your Narrative-The Feedback Loop
11.Narrative Alterations-The Real World Intrudes
11.Narrative Alterations-The Real World Intrudes
13.Go Big-The Macro Story
13.Go Big-The Macro Story
14.The Corporate Life Cycle
14.The Corporate Life Cycle
15.The Managerial Challenge
15.The Managerial Challenge
3.The Elements of Storytelling
3.The Elements of Storytelling