The Internet landscape has changed when it comes to copyright.Previously, publishers would jealously guard their material, and couldeven send lawyers after you if you copied it without permission. Butnow Web 2.0 sites like YouTube encourage users to copy their material,so they get more exposure and more traffic.

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E-books and special reports can be among your most powerful marketing tools. Many people think they're too hard to write. But they're not!

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Invest in yourself. Don't be afraid to put money, effort and time intoyour own professional development - in your topic area and in businessdevelopment and marketing.

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Tap into the power of using teleseminars to sell your message, yourproducts and yourself.

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Amateurs have more on-line power than ever before. If you still wantto be "The Go To Guy/Gal" in your area of expertise, you'd better beout there, making a contribution. You can bet your life somebody iselse doing it - on your turf, to your clients, in your market.

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Because we're thinkers, it's tempting for us infopreneurs toconstantly be thinking about the next idea, the next article, the nextpiece of intellectual property. But look back at what you've alreadygot - and figure out how to leverage it more effectively.

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On the Internet, the best marketer wins. Not the best infopreneur; thebest marketer. And most infopreneurs are poor marketers - at least,when they're not there in person to do the marketing.

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Put some thought and effort into your newsletter subscription page.Don't just create a Web page with a form and expect hundreds of peopleto sign up. A few will, but the more effort you put into convincingthem to sign up, the more people will sign up. And it really isworthwhile because your newsletter is going to make a lot of money foryou in the long term.

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The second most common question people ask me about teleseminars isabout how to design an effective teleseminar (The most common is abouthow to make the technology work). In particular, many people wouldlike to know the ideal length and the right mix of talking andaudience participation.

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What material do you have that is currently published for only onemedium? Your clients or customers now have new tools to consumematerial in different ways, at different times, and on their ownterms. Are you making it easy for them, or are you getting in the way?

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