If you're bad or boring, people will switch off. But even if you'regood, you have to get used to not getting 100% attention from youraudience. Technology has not just changed the way you deliver yourmaterial; it's also changed the way audiences engage during apresentation.

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The world is changing to be about community, not authority; villages,not islands; collaboration, not hierarchy.

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Tough economic times present great opportunities for small businessesand entrepreneurs. Sure, the big companies can absorb change betterthan we can, but we're small, nimble and fast - so we can adapt tochange more quickly.

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What would you do if your main marketing method disappeared overnight? Think it could never happen? It probably won't. But thinking aboutbackup plans doesn't make you pessimistic or negative; it's prudentand positive.

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Here's my call to arms to the experts of the world: StartPARTICIPATING in this crisis. If you truly deliver value, now is thetime your clients need you more than ever. So, if anything, this is anopportunity to thrive.

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Many infopreneurs fall in love with their products and services, andforget their market. They create a beautiful, sophisticated,high-quality product; but forget about whether there's a market forit. They create a cure for which there's no known disease!

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Things like blogs, podcasts, newsletters and the like don'tnecessarily bring immediate cash flow. But they are important becausethey lay the foundation for future success.

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In theory there's no difference between theory and practice. But in practice, there is.

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Don't wait until you know how everything is going to turn out. You don't. And you won't. Get started now. This is particularly important on the Internet.

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Don't write a bad book. Don't even write a good book. If you're going to write a book, write a great book. But don't just sit there twiddling your thumbs while you're waiting until you're ready to write A Great Book. You can still write; just do it in other ways.

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