The owner and head coach of the rolling Sam George Fitness (SGF) in East London, Sam is also UK’s Lift The Bar Personal Trainer of the Year. And if those achievements were not enough, he is also a nutritionist whose core values of being passionate and understanding the needs of his clients allows him to deliver life-changing transformations and results for his clients.

SGF is committed to helping people achieve their fitness goals through their three areas of expertise-- personal training, small group training, and expert coaching.

On today’s episode, Sam talks through how to build your client retention in the fitness business. He shares the importance of having a solid CONNECTION and COMMUNICATION with your clients. And lastly, he shares some juicy updates on Sam George Fitness and how they do so well with their marketing strategy.

Thomas Plummer is literally a legend within the fitness industry. He has been in the field for a long time helping people build better businesses. For most of his career, he has been the go to guy to people aspiring to be a pro in the fitness business and making a decent living from their business. He does consulting and workshops around the world. He is more focused now working with the training gyms and with mainstream guys who want to convert their big boxes to training businesses. He is also the author of 10 books specifically written for fitness business owners aspirants and experts.

On today’s episode, Thomas shares his perspective on the future of the fitness industry and training gyms. He gives us a preview on what a HYBRID training gym is and what makes it exceptional. And lastly, he talks about his new book.

Martin is a sales marketing specialist. He is the owner of The Customer Catcher, a company that helps entrepreneurs catch unlimited qualified prospects, by creating cash pulling copy, irresistible offers, Relentless Revenue generators and satisfied clients paying premium prices.

On today’s episode, Martin shares the ultimate sales marketing strategy he uses to get results for his clients. He reveals the top mistakes business owners are making when it comes to business and marketing, he also tells us how to avoid these mistakes, and if you are making them how to fix them. He also spends some time to highlight the role and the importance of customer testimonials play in your business.

Rob Sayles is a marketing consultant and an agency owner. A veritable dinosaur in the digital marketing world, having been in the industry since 1996, he has witnessed a lot of changes, and seen  A LOT of tactics and strategies come and go. In his agency, he aims to help business owners raise brand awareness and increase revenue.

His agency serves clients like ClickFunnels, SONY, Fujifilm, Sky, Aviva to name a few.

On today’s episode, Rob will share the various marketing systems and automation such as funnels, that you can use to grow your fitness business. He will give us valuable tips and tricks on how to frame your business’ offer to your audience in such a way that it is compelling.

Sukh Sudhi owns and runs a company called Online Fitness Business. They help personal trainers market, sell, and deliver their services online. Majority of his students are somewhere along in the transitional path from full-time trainers in person to getting a few online clients.

Most of his students are using online training to earn a little bit of extra money each month while some are “freedompreneurs” fitness pros training clients online and traveling around the world doing their thing.

On today’s episode, Sukh teaches us how an online personal trainer makes money by actually helping their clients. He also shares how his students actually take every coaching session and how they get clients motivated. And lastly, he reveals the barriers hindering the growth of fitness business industries nowadays.

Matt is becoming a regular feature on the podcast, and rightly so because we are partners, and since we can’t get enough of Matt from the previous episodes, Matt is back to give us more knowledge, this time paying particular attention to restarting your business from scratch.

This is a good one because this question is asked ALOT in business.

On today’s episode, Liam and Matt share how to restart a fitness business from scratch. In addition, Matt shares stories with how he helped clients rebuilt their fitness businesses. And lastly, they talk through how to come up with an effective marketing strategy.

As the saying goes, “No man is an island” and nowhere is that more true than in business. Today you are going to be listening to one of the most reliable business partners one can have, Matt has been a personal trainer for 17 years. A few years back when we met, he was working in gyms, boot camps, and running a personal studio. Along the way, he developed a frustration with web developers and that’s when he ended up starting to build his own website. Before he knew it, his friends in the fitness business field are calling for his help with building their own.

On today’s episode, Matt goes over how you can grow your fitness business using your website. He reveals the TOP mistakes personal trainers make and the steps to strengthening customer engagement.

Seven years ago, Leon started a bootcamp called Summer Fitness Team Training. Big shift occurred when he started to enjoy creating the workout  more than doing it. He sold his bootcamp and moved to Spain to achieve his goal -- to productize his knowledge online.

Liam is now the owner of Unique Bootcamp Workouts, The Workout Design Club Elite, and the author of over 30 fun & extremely far-out bootcamp manuals.

On today’s episode, Leon shares the pivotal peak in his life after selling his trusty boot camp. He imbues the importance of sticking to ONE marketing strategy in doing your fitness business. Also, he introduces the concept of Groupon a way to attract more clients.

When he lost his father at a young age, it turned his life around in  a very unhealthy way -- binging on comforting food. He also became a victim of bullying. These struggles became his catalyst and motivation to prevent people to go through the same brawl he fought hard to overcome.

Fitness coach and now a bestselling author, Ollie Matthews just released his book “One Day Body Upgrade” This book is the blueprint of every busy man to look good, feel great, and reach their full potential. It goes through the “5 Pillars of Health” which he calls the “5 M’s” - madness, money, movement, marriage, and mindset.

On today’s episode, Ollie highlights the significance of being AUTHENTIC in who you are and what you do in the fitness industry. Also, he reveals his #1 motivation for wanting to create impact for people and helping them convert their setbacks to a great comeback.

Jay is from Dublin, Ireland. He is best known as the Head Coach of Impact Strength and Performance (ISP). They have gyms in UK. They have an academy where they train fitness instructors and personal trainers. He has been in this business since 2011 and over the last few years, they have helped personal trainers turn to gym owners.

On today’s episode, Jay tells us the TOP 3 questions to ask yourself before you start your fitness business. He reveals the two issues people face that challenge their growth personally and professionally. And lastly, he lays out why it is important to be a good communicator and why it pays to be authentic.