Many people go through a certain point in their life when they wanted to step up their career and undergo transition. That is exactly what Josh went through, the owner of PT Toolbox & Southend Personal Trainer Academy. At the age, of 15, he was qualified as a gym instructor and two years after he became a personal trainer.

With years of experience in teaching courses to personal trainers, he always kind of knew that he wouldn’t want to be a personal trainer forever. However, being a personal trainer allowed him to spot gaps in the market and what he could provide so he started to build the PT Toolbox – a one-stop resource for PTs. Besides this tool that he made easily available, he is also running training academies for PTs and aspiring PTs.

On today’s episode, Josh shares his major shift from being a personal trainer to being an owner of multiple businesses. He dives into how personal trainers can gain more clients, improve their technical knowledge and grow their business with PT Toolbox. By the way, we go in depth on how PT’s should take their marketing seriously for their fitness business.

Core values are what guides life and identifying them may be complex if your heart does not synchronize with your head. Having no set of values weakens one’s identity which leads to the feeling of not being good enough. Someone who can help you unravel the mess and get clearer on your core values is Nicola Buckley of StrongHer You.

She is distinguished as the head and heart coach for women. She help her clients understand the mysteries of the brain while also helping them to slow down, find clarity, and get clear on who they are and what they want from their life.

On today’s episode, Nicola throws value bombs that are useful for fitness business owners in discovering their business’ voice and identity. She also, reveals the five layers of self identity and the real concept of authenticity. And lastly, she shares the top reason why she made a career shift and how she handled it smoothly.

For this episode we are going to flip things around a little bit, I(Liam) am going to be the interviewee and Matt my business partner is going to be the interviewer. The way we work as a team is that Matt takes care of the website stuff while I manage the Facebook Ads and lead generation of our clients.

On today’s episode, we talk about Facebook Marketing applied to fitness business owners. I also share the basics from understanding the buyer’s journey and implementing it within your ads up to what happens after posting call to action in the ads. Lastly, I will share some tips on how to grow your business using Facebook ads.

Matt Murphy is not just my business partner in InternetFitPro & Active Fitness Marketing but also a regular guest here in the Fitness Business Authority podcast. Today he is back to share some more tips on how personal trainers and gym owners can sell more and get more people in their classes.

On today’s episode, Matt & I will tell you why the holidays afford you/us/everyone(in business) a great opportunity to sell the destination instead of the journey. We will give you tips on what to consider when you are selling results, and how to figure out the goals of your prospect.

AJ is an online super coach who helps online businesses scale to 6 figures and beyond. He is based in New York, and He runs two companies: Online Super Coach and LifeFuel Fitness which both serve different services yet identical, valuable purpose. From his humble beginnings as a personal trainer, he transitioned online and started helping people build their online businesses.

The greatest accomplishment of his life is being inducted in the Personal Trainer Hall of Fame. At the side of this, he is an author of two best-selling books, a seminar speaker, and a podcast host of Online Super Coach Show.

On today’s episode, AJ talks us through his entrepreneurial voyage thus far. He tosses value bombs that will help you determine your superpower and be an effective, successful entrepreneur. And lastly, he gives bits of knowledge on why copywriting is something worth putting resources into.

Georgette’s been around for decades in the Bootcamp industry. She’s been teaching boot camps for almost 25-30 years. She used to be a Physical Therapy assistant at Penn State yet left to open up her own boot camp and studio. She was in her 40’s when she competed in her FIRST bodybuilding contest.

Not only is she the owner of NutriFitness LLC/Fitness Bootcamp Pros she is also an author and creator of the best selling “Sure Victory Fitness Bootcamp Business in a Box”, the creator of Kettlebell Bootcamp Workouts and the publisher of Done-for-You products and programs for Fit Pros.

On today’s episode, Georgette reveals how she programs her small group trainings, which is a MUST learn for beginners in the industry. With solid experience, she shares the TOP FIVE boot camp workout blunders and how to rectify those. And lastly, she tells about how boot camps have evolved from being a hit to a commodity.

Content Content Content. Content marketing looks like it is going to be the buzzword for 2019. Wouldn't it be great if there was a way for you to create content whilst building up your network without having to stare at the “Blank Screen of Death” would you do it?

That was a trick question, and if your answer wasn’t YES, then you DEFINITELY need to listen to today episode.

Fair warning, this kinda develops into a mini rant session but there is useful content for you to take away and implement.

On today’s episode, Tega will share the reasons why PODCASTING is a great conversion mechanism. When dealing with business in general, he will reveal the common mistakes people are making with Social media. And lastly, he shares some tips on running your business like a pro.

Ben Coomber is the host of one of the top podcasts in the UK for Health & Fitness, the Ben Coomber Radio. He started in the fitness industry as a personal trainer resulting from his personal journey, overcoming obesity and health challenges in his younger years.

It made him face struggles and gave him the key to unlock doors to personal transformation -- weight loss and training. Initially, he started out training himself to be better and then he decided to get some work experience.

He was offered a job by his buddy, and he went to a university to study Sports Performance and Coaching where he coached kids at school and professional athletes and worked part-time at Fitness First as a personal trainer. In  2009, he started his own online coaching company and the rest, as they say, is history

On today’s episode, Ben reveals his personal SECRET sauce on how to be a highly effective and awesome coach and personal trainer. He also chats about the BTN Academy and the courses they offer. And lastly, he gives countless tips on treating your fitness business as a REAL business.

A personal trainer and marketing consultant, Tim Tavender is THE guy you go to if you want to take or grow your fitness business by opening or scaling your own private gym. He manages My PT Gym which helps struggling personal trainers worldwide with how to get the best clients.

Needless to say, Tim’s experience is bourne from running a training business that has 4 locations and 14 trainers.

On today’s episode, Tim talks about a very effective and quick way to get people into your fitness business by not using funnels, yes that is NOT a typo. He gives tips on how to effectively generate leads and keep them on the roll. And lastly, he gives the key to REACTIVATING your past clients.

With a lot of experience in the fitness industry, Emily has worked with entrepreneurs helping them work through their mindset and limiting beliefs around the voice in their head. Having worked different careers, she wound up working with entrepreneurs almost accidentally.

This is a good episode to listen to if you are struggling with “The Voice” is one of the best mindset coaches of entrepreneurs. She primarily works with clients going through stress in their respective fitness businesses focusing on effects of mental health and how to surpass it.

On today’s episode, Emily addresses the effects of imposter syndrome, what causes it, and how to deal with it. She reveals the #1 contributing factor to this mental health illness and how to avoid it. And lastly, she gives tips on how to regulate business-related stress.