On this episode of the 'Fitness Business Authority Podcast', Trevor ToeCracker Crook, mentor and copywriter, discusses the importance of customer service, how it can help you gain clients, and how it can turn exciting clients into loyal lifelong members for your fitness business.

What You Will Learn In This Episode:  

• Should you increase your prices as a fitness business owner

• The simple and effective way to make people remember your fitness business 

• What it means to position yourself in the industry 

• How to increase your prices without losing existing clients

• The simple yet commonly overlooked marketing strategy used to boost leads and increase retention

• The importance of customer service and how it can increase client retention for your fitness business

• The power of direct mail when marketing your fitness business

• Social proof and how it can be used to boost leads for your fitness business

• The "little things" you could be doing in your fitness business to give you big results

• How Trevor is helping business owners boost their income

How to Contact Trevor:

Beer Bourbon & Business Facebook Group

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Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Justin Devonshire, fitness business owner, mentor and investor, reveals his unique perspective on the fitness industry and his predictions for 2021 and beyond for fitness. He also reveals his plans, goals, and the strategies he has used to overcome the lockdowns and any future restrictions. 

What You Will Learn In This Episode:  

• How to survive the lockdown as a fitness business owner

• Predictions of the fitness industry for 2021 and beyond

• Justin's main objective during the lockdown for his fitness business

• Understanding your objective as a fitness business owner during the lockdown

• Simple ways Justin is maximising client retention while gyms are closed

• The simple client retention strategy fitness owners often overlook

• How to create plans and systems to overcome an income drop

• Justin's plans for 2021 and his goals for the future

• How you can use the current pandemic to your advantage to grow as a fitness business

• Why now may be the best time to open a fitness studio

• The positives that have come out of the pandemic and how you can use them to your advantage

• Justin's plan and goals to expand and franchise his fitness business over the upcoming years

How to Contact Justin:

Justin's Facebook

JustinDevonshire.com

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Nicky Sehgal and James Bramwell, creators of 'Fitness Business Development Academy', reveals the importance of building strong foundations for your fitness business and the truth about the fitness industry. They also share advice to personal trainers transitioning to fitness business owners. 

What You Will Learn In This Episode:  

• The unspoken truths about the fitness industry

• What it means to be successful in the fitness industry

• The ‘dark side’ of the fitness industry

• The difference between being a personal trainer to being a fitness business owner

• How to build strong foundations needed to create a sustainable fitness business

• What it means to create structure and systems throughout your business to create sustainability

• The power of financial management in your fitness business

• Revealed: What you don’t learn as a personal trainer

• Understanding your goals and building your business around them

• The importance of enjoying the journey

   

• Finding your work-life balance as a fitness business owner

• Why you should focus on the long game instead of quick results

• The ‘must-read book’ for personal trainers transitioning to fitness business owner

How to Contact Nicky & James:

Fitness Business Development Academy

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', A.J Morton, creator of 'Fitpro Mentorship Review', reveals the importance of business mentors for growing your fitness business faster. He also talks about how he is helping fitness professionals to grow and scale their fitness businesses.

What You Will Learn In This Episode:  

• How A.J scaled his business allowing him to spend more time with his family

• The importance of investing in people and how it can help you grow your fitness business

• The simple process to convert a potential client into a loyal, life-long customer

• Why you should give potential clients time and space to sign up with you

• Revealed: How A.J improved his life by scaling his business

• The real reason pressure can turn away potential clients

• Bad reviews: How you can use them to your advantage

• Why mentors should be a priority for business owners

• How living outside of your comfort zone can help you grow as a business and as a person

How to Contact A.J:

Facebook Group: Fitpro Mentorship Review

Facebook Profile

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Pat Rigsby, once college baseball coach, now fitness business owner and fitness business coach and consultant, reveals how he found success in the fitness industry by growing his hybrid fitness business. He also discusses the biggest problems fitness business owners are facing, and how to overcome them.

What You Will Learn In This Episode:  

• Hybrid Gyms: What are they?

• How a hybrid gym can thrive after COVID-19

• Why hybrid gyms are the future of the fitness industry

• The biggest problems fitness business owners face, and how to overcome them

• The importance of technology and how it can be used to improve your services and improve client experience to increase retention

• The importance of culture and building a loyal community for your fitness business

• How building a community in your fitness business can convert clients into loyal, lifelong members

How to Contact Pat:

Patrigsby.com

Facebook

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Alwyn Cosgrove, owner of Results Fitness, reveals the simple but effective ways of evolving your fitness business to boost sales and grow. He also discusses the importance of understanding your business vision and core values to get clarity of your direction.

What You Will Learn In This Episode:  

• The common mistake fitness businesses are making and how to ensure you don't do the same

• The benefits and disadvantages of 1-on-1 and semi-private training

• The benefits and disadvantages of group training

• How gyms and fitness studios are transitioning from offline to online

• The evolution of technology and the effects it has had on gyms

• Results university, what it is and how it can help you grow your fitness business

• The simple but effective way to develop and grow your business

• Why listening to your clients could be the most important thing you could do for your business today

• How to become unstoppable in the fitness industry

• The importance of understanding your business vision and core values to help grow and evolve

How to Contact Alwyn:

Results Fitness University

Alwyn on Facebook

Alwyn on Instagram

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Greg Mikolap, owner of ICON gym in Maidenhead, reveals the effects COVID has had on his fitness business, and how he has adapted and overcome the challenges to grow. Greg also reveals what fitness business owners should be focusing on to retain clients and boost sales.

What You Will Learn In This Episode:  

• How Icon gym successfully transitioned from offline to online 

• The systems icon gym created to become successful during the lockdown

• How to create a personalised fitness product online to boost sales

• The devastating effects COVID had on gym and studio owners, and how Greg overcame the challenges to grow his business

• How Greg built his business back up after losing a third of his members

• Simple ways Greg brought members back to his gym after lockdown

• How COVID has helped improve Icon gym, and how it can help improve your fitness business

• The real reason Greg is calm and relaxed about the future of his fitness business

• How to create loyal clients for your fitness business

• What it means to go above and beyond for your clients, and how it can grow your fitness business

• Creating scarcity: How it can boost sales for your fitness business

• How Icon gym continued to profit every month during lockdown

• The lessons COVID has taught small fitness business, and how to use them to get more clients and grow

• How to increase client retention by understanding what your fitness clients really need

• Gym equipment: is it really that important for attracting and retaining clients?

How to Contact Greg:

ICON Gym

Instagram: ICON Gym

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Ben Davis, owner of 'Fitness Marketing Agency' reveals the systems he is using to acquire new clients, build relationships, and retain existing clients. He also reveals the simple changes fitness professionals can make to boost sales and grow their business.

What You Will Learn In This Episode:  

• How Ben and his team help fitness professionals grow their business and increase their income

• The common barriers preventing people from joining your gym, and how you can knock down those barriers to get more clients

• The power of print and how it can grow your business and maximise lead generation

• Should fitness business still be sending brochures, or are they old fashioned?

• How sending letters to past fitness clients could boost your business

• The power of physical marketing, and how to ask for a client’s address

• How to create a simple system to convert leads into life long clients

• What not to do when transitioning your business online

• Why Joe Wicks was so successful before COVID-19, and how he continues to grow

• The difference between benefits and feature. Which is more important?

• The common reasons why many fitness professionals fail, and how to ensure your business is sustainable

How to Contact Ben:

Fitness Marketing Agency Magazine

Fitness Marketing Agency Website

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Steve Marsden, owner of ‘Steve Marsden Fitness’ and founder of ‘The Scottish Health & Fitness Association’ reveals his goals and why he started SHFA' to make a change to the fitness industry. He also reveals the truth about the fitness industry and how gyms and fitness studios are coming together to make a change.

What You Will Learn In This Episode:  

• What ‘The Scottish Health & Fitness Association’ is doing and how they are helping to improve the fitness industry

• How Steve is giving independent gyms and fitness studios a voice

• The difference between fitness in England to fitness in Scotland

• Why gyms and fitness studios are still closed in Scotland

• The truth about the fitness industry

• Steve’s thoughts on when Scottish gyms will be allowed to open

• Steve’s long term and short term goals to improve the fitness industry, and how you can get involved to make a change

• The state of the Scottish fitness industry and what the future holds

How to Contact Steve:

The Scottish Health & Fitness Association Website

Steve Marsden Fitness

Learn More About Growing and Scaling Your Fitness Business

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

On this episode of the 'Fitness Business Authority Podcast', Martin Rooney, fitness business owner and entrepreneur, reveals what makes a great coach and how to stand out from your competitors. He also shares how to create a sustainable fitness business by creating systems. 

What You Will Learn In This Episode:  

• How to stand out from your competitors

• The 3 factors that make the ultimate fitness coach

• What owning a business actually means 

• What makes a great fitness coach

• The importance of systems in your fitness business

• Why ego destroys so many fitness businesses

• The future of boutique gyms and boot camps

• Why it's important for fitness to stay on track of their own health and fitness

• Martins new book and how you can get your hands on it
• Martins valuable advice for an ageing trainer

 

Learn More About Creating Systems for Your Gym or Fitness Studio

Active Fitness Marketing: Digital Marketing Solutions for Boutique Gyms and Studios

Internet Fitpro: Lead Generating Websites for Personal Trainers and Fitness Businesses

Contact Martin:

www.coachinggreatness.com 

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