Fitness Business Insights with Matt Robinson

One of the key pillars of our education system at Pro-Fit is Coaching. We believe that being a great coach allows a good PT to become an excellent one. With the right skillset, a great coach can communicate, and get results, with someone who previously felt unreachable. In this episode we cover some of the key concepts from Paul's recent education session with our team about coaching models and how to apply them to your Personal training Business.

We discussed how to discover your ideal client in episode 55 of the Pro-Fit Podcast. Now it's time to put that work to good use and go about attracting the right kind of clients to your Personal Training services. 

In this episode we discuss the simple, yet effective, online and offline strategies to build out your business with exactly the type of clients you want to be working with.

Alex Lenkowski is the head of education at Pro-Fit and joins us in this episode to give an overview of the ideal career path of a PT and to highlight some of the key stages in that progression.

Knowing your client avatar is often recommended to business owners. But what does it actually mean? and how do you go about knowing who your ideal clients? That's what this episode covers, as well as how to deep dive in to what those clients want/need.

There are lots of systems need to keep a successful business running, so how do you keep on top of them all? That's what we discuss in this episode.

With more and more of us delivering session remotely, and with no end in sight (yet), I thought it was a good time to highlight some of the little things you can do that make a BIG difference to your Zoom sessions. From simple things with audio, lighting and video - to tips for improving your state and energy levels.

Like many, Jonny Baird started his PT career at a young age. Fast forward 4-5 years and there have been plenty of ups, downs and opportunities to learn along the way. But like many who commit to the process of growing and learning, Jonny has managed to develop himself and his business in to what many would see as a huge 'success' and inspiration.

In this episode we talk about something we believe deserves a little more attention than it probably gets...How to actually distil information from what’s posted on social media. We use an example of a post from Phil Learney to discuss how to look at what the best people do and use their advice properly.

Episode 50 covers one of the four main pillars of the 'Business Health Check' we discussed in episode 49 and delves in to the main parts of understanding the financials aspects of your Fitness Business.

Discover the 4 key areas we look at to determine the health of your Personal Training Business.