Fitness Business Insights with Matt Robinson

It's that time of year when many people and business owners will take some time to plan for the year ahead and set some goals for themselves. In our world, we may also help our clients do this. So in this episode, we breakdown some of the key parts of effective goal setting and set out on giving you a structure to do this for yourself.

At the time of recording we are about to head in to the biggest Holiday period of the year, Christmas. We thought this was a great opportunity to speak about how we teach trainers to structure their business around holiday periods and how to ensure it doesn't negatively affect your revenue streams.

In Episode 46 of the Pro-Fit Podcast we discuss the 3 areas of; lead generation, service packaging and career development, as a means of making sure you have 3 core strategies for rebuilding, and growing, your Personal Training (or Fitness) business in 2021 and beyond.

After 9 months away we are finally back with the Pro-Fit Podcast and ready to serve the army of Personal Trainers who have listened too, and implemented, our previous content. In this show I introduce my new co-host and outline the structure for things to come in the coming weeks/months. Looking forward to being back!

Episode 44 is a quick update from Matt about the future plans for the Pro-Fit Podcast and the slight change in episode frequency. 

Fed up of trying to figure out how to lose weight? Not sure which diet to try next or which ones actually work?...You're not alone.

Most diets work for most people. Especially if we are talking about weight loss. The problem is that we never get taught WHY these diets work, meaning there's no chance you'll know what to do after you finish the diet or your results stop showing.

In this episode, I discuss the one main principle behind ALL weight loss diets and explain how you can use this principle to plan your own weight loss journey. It's a simple concept and one that won't be new to you. But in a world filled with confusing nutrition and diet advice, it's time to go back to basics and remind ourselves of the basic science of weight loss.

You can catch all the links and show notes over at: https://mattrobinson.blog/043/

To finish off our mini-series of getting started online, I wanted to explain the importance of email marketing in communicating with your current clients and new leads.

81% of small businesses rely on email marketing as their #1 form of new client acquisition and 80% rely on it for client retention. These are big numbers and should have you asking yourself "why aren't I using email for these same purposes?"

For the full show notes please visit: https://mattrobinson.blog/042/

Want to know how to build your own platform and have a place for your fitness business to live online? That's what this episode of the Pro-Fit Podcast tells you exactly how to do.

In Part 2 of this mini-series, I discuss the three different ways you can go about setting yourself up online and describe the way I have built my own platform. I then go on to discuss how to actually set this up and where you can go to find video walk throughs of me setting this up for another Trainer.

To get access to the show notes, links and video walkthroughs, please visit: https://mattrobinson.blog/041/

Are you fed up of jumping from one social platform to another, building an audience and then watching your reach gradually slip away from your fingertips? I know I am.

I believe that we need to start re-thinking the way we represent ourselves online and how we think about doing business online. The current method of constantly jumping on and off the social media merry-go-round isn't working for most and we need to think bigger and longer term.

This episode is Part 1 of a 3-part mini-series on getting yourself set up online (the right way), so that you can attract more business online and maybe use that platform to deliver online personal training services.

To catch the full show notes and links to the next episodes, please visit https://mattrobinson.blog/040/

Are you someone who likes to set New Year's Resolutions? If yes, how well do they usually work for you? Do you find yourself setting the same goals each year?

Believe it or not, only 8% of people who set a New Year's Resolution actually succeed in achieving their goal. In fact, by the end of February, approximately 80% of people have already given up on their resolutions.

So where are we going wrong and what can we do instead. That's exactly what this episode is about and you can catch the full transcript and show notes at https://mattrobinson.blog/039/