Fitness Business Podcast: Leadership, Innovation, and Profit

Join me as I catch up with our podcast partner, Myzone. Mike Leveque, Group COO of Myzone, gives us the inside scoop on everything new with Myzone. Learn about exciting new products, a new mobile app platform, new app integrations, and more. But first, we talk IHRSA 2022 swag, some surprising data revealed during a recent exercise location study, and Myzone's decision to continue to deliver free live gym classes.

Learn more about Myzone at https://myzone.org

You can also find The Fitness Business Podcast here:

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Looking for new and fresh ideas on how to not only build your online community, but to keep it? Today's episode will answer those questions. Kelly Coulter, Founder and President of Fit Pros Connect, shares her expert advice on how to build your online program and the return you can expect.

Join Sarah Pellegrino as she speaks with Allison Porter from Ecore. You'll hear how Ecore uses reclaimed materials to create unique performance surfaces, how they manufacture in the US and supply globally, and how their incredible team will act as a design resource throughout the entire construction and installation process.

Technology isn't just for the tech geeks, it's for your staff and particularly for your members. With the right software and technology, you will have the tools to know exactly what your members want, as well as what they don't want. This episode will help you run towards technology, not away from it.

Personal Trainers and Group X instructors scurried to virtual fitness studios when COVID-19 hit and gyms closed their doors. They navigated the waters to quickly build an online platform for their faithful followers and clients. Today's podcast, with Sunshinekelly Moore, is filled with insight on how to keep your virtual fitness studio fresh and updated for continued success.

SPECIAL OFFER FOR #FBPFAMILY Confidence on Camera Mini-Course Use the code: fittech (for complimentary entry)

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There's no better way to expand your fitness business brand than to get published. Media outlets are looking for people to tell their story, but they won't chase you. YOU need to go to them and pitch the VALUE that you will bring to their listeners or audience. James Patrick, founder of FITposium, shares advice on how to be successful when pitching yourself to media outlets and podcast hosts.

Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won't stay. I'd say that is a powerful statement. This episode is filled with a lot of powerful information that your business needs to hear.

Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years' IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally!

"If there's something you really want, you have to put that out into the universe. I asked for this opportunity and made it a reality." - Amy Boone Thompson

REGISTER FOR IDEA WORLD CONVENTION LAS VEGAS | JULY 20 – 24, 2022

Could you use a morale booster among your team or staff? Have you thought about conducting a team building exercise? Before you do...listen today's episode for all the do's and don't when planning a team building activity. Our guest today is Matt May. He will set you up for success and make you look like a hero to your team.

Whether you love KPIs or despise them, you have to admit they are a vital measuring tool to your business. Approached with the right attitude, they can explain how to get the success out of your business that you are looking for. Join us today to listen to HR expert Laura Tolhoek's advice on how to introduce KPIs to your team and how to use them to smash growth targets.