Fitness Business Podcast: Leadership, Innovation, and Profit

Mohit Rajhans, co-founder of Think Start Inc. He has worked with most of Canada's top media organizations, with a focus on major brands. Mohit's strategy and content development work has been featured around the world and he has also spent the last 8 years teaching continuing education at Humber College.

If you're a facility operator who is hesitant to adopt networked fitness solutions – this is just the episode for you! We explore Precor's networked fitness solutions: Preva and Advagym by Sony - and give you a sneak peek as to the types of data you'll be receiving by making them part of your facility. You'll then hear what business decisions you can make with this data and how it affected the bottom line of a Precor customer. Adopting any new form of technology takes staff buy-in, so we dive deep into how to foster that and make your staff your biggest technology advocates. We tie a bow on this conversation with specific ways you can add technology into the sales process and make it truly part of your member journey!

Krishea Holloway started her career with Curves NA, Inc. at the age of 21, opening her first Curves franchise in 1997. Her franchise quickly became one of the most successful Curves franchises! Due to her success Co-Founder, Gary Heavin, asked her to become a mentor to other club owners. She joined the corporate support team in 1999 as a club operations trainer, and has progressively moved up within the company taking on responsibilities as: Sales and Resales Manager, Country Manager for New Zealand and Australia, Director of North America, and most recently, President and CEO of Curves NA, Inc.

Krishea holds a bachelor's degree in accounting from the University of Hawaii. She has been married to her high school sweetheart for over 25 years.

Krishea discusses the highs and lows of rebranding Curves. Being a veteran of the industry, Krishea talks about how she has taken her experience and has applied it to leading a new vision for Curves and the team aroud her.

Adam Sedlack, President of UFC Gyms, is an experienced fitness veteran with a demonstrated history of excelling in the health wellness and fitness industry. Adam, had the honor to be selected by NeV as one of the co-founders of UFC GYM. UFC Gym now is under development in 26 countries around the globe and is known as the world-wide leader in MMA conditioning. Through the growth of UFC Gym, Adam developed an expertise around domestic/international operations and he is highly skilled in Negotiation, Lease Process, Budgeting, Coaching, Marketing, Digital, and overall Operations. Adam also has held the title of Vice President of 24 Hour Fitness.

In this episode, Adam shares how his strong communication skills helped UFC Gyms survive the pandemic. He discusses how important it to have different communication styles to meet the needs of all generations and depending on who is surrounding you to adapt and shift to meet your team's communication preference. Please join me along with Adam, for today's episode.

Brent Darden is IHRSA's interim president and CEO. He earned his master's degree in exercise science from Baylor University and began his career as a front desk attendant and fitness floor instructor at the First Baptist Church of Waco Life Recreation Center. He later was employed in a variety of positions in different fitness operating models including a regional multi-club group, a large independent athletic facility, and a niche group exercise studio.

The medical industry is ready for the fitness industry but is the fitness industry ready to look after who they send to us? This is the question that Bob explores in the Thinking Ahead show.

As a practicing physician, Dr Bob Sallis has worked closely with the Claremont Club in California referring patients for years. He has seen the direct benefit to his patients and also the impact on the staff, other members and the community. The programs were profitable for the business and life changing, so we discuss what they did and why they worked.

As he looks into the future of the fitness industry, he is confident that gyms are a place to improve health but gyms have to be ready for the clientel.

Bo Hanson's career within the sport and the business sector spans over 20 years, delivering leadership, management and coach development. In addition to his own athletic career comprising of four Olympic appearances and including three Olympic medals, Bo has worked for many years with coaches and athletes from over 40 different sports across the globe.

Bo's ability to improve the coaching strategies and performance of his clients has resulted in over 18 national championships, Olympic medals and pro team premierships in the last five years alone. Long-standing working relationships and consistent high-quality feedback from his clients are testimony to his ability to understand, connect, design and deliver exceptional work.

Have you been considering going digital and adding an on-demand and live streaming workout platform to your fitness business? Are you looking to compete with direct to consumer fitness offerings in a hyperlocal fashion? Does the idea of going from health club operator to production company make you sweat? If you answered yes, the December Value Proposition episode is for you. Intelivideo exists to help operators hybridize their fitness offerings and to compete in an ever-changing fitness landscape. We'll dive head first into the three pillars of Intelivideo: Technology, Marketing Success & Services, and Content Strategy.

Ben Ludwig currently serves as the Growth pastor for CrosspointNow network of churches across Kansas, acts as the Subject Matter Expert in Sales for Fitness Revolution, sits on the Advisory Board for the International Strength Training Organization and works in a consultant role with the fastest growing fitness franchise in the world F45 Training as well as working a hand in many start up businesses.

Josh Fox is the founder and CEO of Bottom Line Concepts. He has grown the company over the past decade and is proud to have achieved over 300 Million Dollars in savings and refunds for many different organizations. In the day to day operations, his true strength is building relationships as well as managing employees, vendors and an international sales team. He is hands on in overseeing all aspects of the business from meetings, contracts, negotiations, implementation and follow up. Passionate about various charities, Josh gives back to his community and is also an avid animal rights activist and enthusiast.