Fitness Business Podcast: Leadership, Innovation, and Profit

If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show.

What you will learn in this week's show:

• Tips for making the most out of networking opportunities • Resources to grow and improve your leadership skills • Ideas to encourage member interaction in your fitness facility • The importance of creating a content plan for your business

Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days.

Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

If you follow our social media pages, then chances are you will have seen that I have just returned from a whirlwind trip to LA to attend IHRSA 2017. IHRSA is the International Health, Racquet & Sportsclub Association, and each year they hold an annual event in the U.S. which includes over 100 education sessions and 350 exhibitors at the Trade Show.

What you will learn in this week's show:

• Tips for making the most out of networking opportunities
• Resources to grow and improve your leadership skills
• Ideas to encourage member interaction in your fitness facility
• The importance of creating a content plan for your business

Also this week, we are joined by Fitness PR Guru, Lisa Simone Richards, to chat about her upcoming online summit called the Audience Attraction Formula, which teaches health, fitness and wellness entrepreneurs how to get new clients in the next 30 days.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
On Facebook

This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren't already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how!

Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

This week's guest is John Bellamy from Direct MSGing, a direct response communications company. In this show we are talking about LinkedIn. LinkedIn is the world's largest professional network. If you aren’t already using it to grow your database of fitness clients, you're not alone! It's an underutilized platform by the fitness industry, and John tells us why we should be using it and how!

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
On Facebook

This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity.

During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge.

Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

This week's guest is Andrew Watson from the County Sports Partnership Network in the UK. The CSP Network is a nationwide group of 44 County Sports Partnerships (CSPs) which share a common goal of Improving Lives by Growing Grassroots Sport and Physical Activity.

During the interview, Andrew tells us about the specific programs that appeal to a broad range of demographics - groups like corporates, young adults, children and the disabled. He also takes us through the National Workplace Challenge, shares some results they have gotten and gives us tips on how a fitness facility could establish and run their own workplace challenge.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
On Facebook

Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing.

During today's show, you will learn:

• About the type of content a fitness business should be producing to build customer connection
• The most important metric to measure Facebook marketing success
• Scott's recommendations around using Facebook Live and
• 5 things needed for a successful Facebook marketing campaign

Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Scott Rawcliffe is a trainer geek turned social media nerd who is an international presenter and the social media marketing mind behind some of the biggest names in the fitness industry. He specializes in helping fitness professionals grow their business and influence through the power of Facebook marketing.

During today's show, you will learn:

• About the type of content a fitness business should be producing to build customer connection
• The most important metric to measure Facebook marketing success
• Scott's recommendations around using Facebook Live and
• 5 things needed for a successful Facebook marketing campaign

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
On Facebook

Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries.

Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.

During today's show, you will learn:

• The importance of having a clear core purpose and core values for your business
• Why it is so important to understand what truly makes you different as a club. He outlines an exercise to do, before, you do any marketing for your business
• What that means to promise – and deliver - five star customer service

Visit: fitnessbusinesspodcast.com Email: [email protected] Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

Luke Carlson is the founder and CEO of Discover Strength whose personal training facilities are among the highest volume/revenue training facilities in the U.S. Luke is a sought after speaker to businesses and leaders in a variety of industries.

Luke is an ACSM Certified Exercise Physiologist and has a BS Bachelor of Science and MS Master of Science in Kinesiology from the University of Minnesota.

During today's show, you will learn:

• The importance of having a clear core purpose and core values for your business
• Why it is so important to understand what truly makes you different as a club. He outlines an exercise to do, before, you do any marketing for your business
• What that means to promise – and deliver - five star customer service

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
On Facebook