Fitness Business Podcast: Leadership, Innovation, and Profit

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.

During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience online, and we chat about the importance of blogging!

Visit: fitnessbusinesspodcast.comEmail: [email protected]Phone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Sean Bestor is an award-winning copywriter and marketer at LeadPages. He writes blog posts, emails, scripts, ads, webinars, landing pages ... the list goes on and on. He's one of the 69 Top List Building Experts in the nation, and he's written for prominent brands like Best Buy, Target and even the entire city of Minneapolis, Minnesota.

During this weeks show, Sean helps us define some common on-line jargon, 3 key steps for an online campaign, he gives us tips for engaging with our audience online, and we chat about the importance of blogging!

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into the IHRSA Board of Directors.

During today's interview, we discuss the wellness business model, keys to having a great team, how Newtown Athletic Club is contributing to the community and Jim shares his top three tips for career success.

Visit: fitnessbusinesspodcast.comEmail: [email protected]Phone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Jim Worthington is the President and Owner of Newtown Athletic Club and Horsham Athletic Club. He has been in the fitness industry since 1978 and worked in all aspects of club management including sales, marketing, operations, programming and general management. Jim has overseen the growth and development of the Newtown Athletic Club from a 15,000 square foot racquet club on 3 acres to a 250,000 square foot health, wellness and recreation complex. Most recently, in 2015, Jim was inducted into the IHRSA Board of Directors.

During today's interview, we discuss the wellness business model, keys to having a great team, how Newtown Athletic Club is contributing to the community and Jim shares his top three tips for career success.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon.

During the interview, Michelle talks about how our interactions from physical activity constructs our meaning for exercise, what she means by the depletion of will power, the self-determination theory, framing behavior, tips for helping clients stick to exercise, and how gamification can help clients fuel their desire for more exercise.

Visit: fitnessbusinesspodcast.comEmail: [email protected]Phone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Michelle Segar is a motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness.” She is Director of the Sport, Health, and Activity Research and Policy Center at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it became the #1 Exercise & Fitness book on Amazon.

During the interview, Michelle talks about how our interactions from physical activity constructs our meaning for exercise, what she means by the depletion of will power, the self-determination theory, framing behavior, tips for helping clients stick to exercise, and how gamification can help clients fuel their desire for more exercise.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Jodi Rumack is the President & CEO of Personal Training Mentors, and she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own group of clubs.

Since 2005, she has interviewed, hired, trained and managed over 1000 Personal Trainers and Managers – so you can understand why we focus the interview on where to find great people and how to hire them, systems for choosing the right person plus her top tips for training and goal setting. If you have a team, or intend on building a great one, then this is a must listen interview for you.

Visit: fitnessbusinesspodcast.comEmail: [email protected]Phone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Jodi Rumack is the President & CEO of Personal Training Mentors, and she is a guru when it comes to the power of people in your business. During her career, Jodi has been a trainer, club opening specialist, service manager and a senior manager for personal training. She spent 9 years opening clubs, from 10,000-150,000 square feet, as well as managing her own group of clubs.

Since 2005, she has interviewed, hired, trained and managed over 1000 Personal Trainers and Managers – so you can understand why we focus the interview on where to find great people and how to hire them, systems for choosing the right person plus her top tips for training and goal setting. If you have a team, or intend on building a great one, then this is a must listen interview for you.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications.

During today's interview we talk Sales, Sales, Sales!! We ask Casey about key numbers and benchmarks for sales people in our facilities, and necessary skills all MC’s should have. We also talk to script or not to script referrals and Casey gives us her top tips for helping PTs close more sales.

Visit: fitnessbusinesspodcast.comEmail: [email protected]Phone: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Casey Conrad is the President of Communication Consultants, WBS, Inc. They provide top quality sales and communication seminars for professionals in the health and fitness industry worldwide. She is the author of “Selling Fitness: The Complete Guide to Selling Health Club Memberships” and has created 20 other sales, marketing and management books for the industry. She has presented in over 23 countries and is a regularly featured columnist for countless publications.

During today's interview we talk Sales, Sales, Sales!! We ask Casey about key numbers and benchmarks for sales people in our facilities, and necessary skills all MC’s should have. We also talk to script or not to script referrals and Casey gives us her top tips for helping PTs close more sales.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/