Fitness Business Podcast: Leadership, Innovation, and Profit

Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential communities, and specialty recreational facilities.

During the interview, we chat to Molly about women in leadership roles, the importance of working with a mentor or coach, the role experience plays in long term success, advice for new people starting in the industry, plus Molly shares advice on how to succeed in your company and career.

Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Molly Kemmer is the Regional Director of EXOS MediFit and the Chairperson of IHRSA. Molly has a wealth of experience in the fitness industry and has spent the past three and a half years working with EXOS Medifit, a business that provides fitness center management, design, innovation, and performance solutions. EXOS Medifit works with clients including leading corporations, academic institutions, health systems, elite athletes, sports teams, the U.S. military, community centers, residential communities, and specialty recreational facilities.

During the interview, we chat to Molly about women in leadership roles, the importance of working with a mentor or coach, the role experience plays in long term success, advice for new people starting in the industry, plus Molly shares advice on how to succeed in your company and career.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner.

She’s a West Coast Cycling Master Trainer at Equinox and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles Times. And if all that’s not enough - she just got named the IDEA Fitness Instructor of the Year for 2015!!

During the interview we chat to Amy about her first big break, keys to building a great brand, the importance of social media and what advice she has for others who want to grow their profile and build a fitness empire.

Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Amy Dixon holds multiple fitness certifications and a Bachelor of Science degree in exercise physiology. She's a Master Trainer for FitnessGlo®, Gatorade®, Schwinn® Cycling, BOSU® and Shockwave®, and a spokesperson for Avon’s breast cancer walks and Reebok’s Global Walking Partner.

She’s a West Coast Cycling Master Trainer at Equinox and Director of THE Force at Vimmia. Her many television and media appearances include Oprah’s OWN Show, The Today Show, Women’s Health, Shape and The Los Angeles Times. And if all that’s not enough - she just got named the IDEA Fitness Instructor of the Year for 2015!!

During the interview we chat to Amy about her first big break, keys to building a great brand, the importance of social media and what advice she has for others who want to grow their profile and build a fitness empire.

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.

During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.

During this week's interview we talk to Bill about:

• Common trends from data collected from Under Armor apps
• How they are keeping people engaged with the apps
• How will the digital can work in conjunction with the fitness industry
• How much does Under Armor really know about their customers?

Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.

During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.

During this week's interview we talk to Bill about:

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best.

Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this week's interview, we talk to Chritsine about the campaign that ACAC run each year to support charity, what it's all about, what they have achieved, how it works for the charities and for their business. Then we talk specifically about how others can do something similar, when we ask her:

• Where should our listeners start of they were to run such a campaign?
• What are 3 key factors to make it successful?
• What are 3 things to be aware of as they progress down the road with this campaign?
• What are 3 pieces of advice you would pass on from all your experience?

Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Christine Thalwitz has been immersed in the health and fitness industry for more than 20 years. As Vice President of Marketing at acac Fitness & Wellness Centers, she provides leadership for strategies, tactics and resources that support revenue growth, member acquisition and retention, and delivery of acac's promise to help others live their best.

Christine oversees market research, advertising, promotions, communications, public relations, and media coverage across the company. During this week's interview, we talk to Chritsine about the campaign that ACAC run each year to support charity, what it's all about, what they have achieved, how it works for the charities and for their business. Then we talk specifically about how others can do something similar, when we ask her:

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:

• On-boarding new members into your gym
• How life experiences influence how we exercise
• How consumers love Mystery experiences
• How we can use this consumer trend with our clients and in our gyms

Visit: fitnessbusinesspodcast.comEmail: [email protected]: +61 2 9484 5501Twitter: @fitbizpodcastFacebook: https://www.facebook.com/fitnessbusinesspodcast/

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. During this episode JT talks about:

Visit: fitnessbusinesspodcast.com
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @fitbizpodcast
Facebook: https://www.facebook.com/fitnessbusinesspodcast/