Fitness Business Podcast: Leadership, Innovation, and Profit

Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions. In 2001 he was elected to the International Who's Who of Professionals.

During this interview we ask Fred three questions:

• What should be a health club's #1 social media platform?
• What advice would you give listeners to stay abreast of all the tech that’s happening in the industry?
• As a fitness business owner, what would be your 3 MUST DO's around technology?

Also in this weeks show, we hear about The Fitness Business Podcast sponsor, Active Management’s template marketing available to everyone.

Fred Hoffman, M.Ed. is the author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, and is the owner of Fitness Resources, an education and consultancy company. He is the recipient of the 2007 IDEA Fitness Instructor of the Year Award and has over 30 years of experience in the fitness and health industry. A member of the ACE Industry Advisory Panel, Fred’s expertise has taken him to nearly 50 countries on six continents to speak at more than 200 conferences and conventions. In 2001 he was elected to the International Who's Who of Professionals.

During this interview we ask Fred three questions: 

Also in this weeks show, we hear about The Fitness Business Podcast sponsor, Active Management’s template marketing available to everyone.

Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. She's an international trainer and education consultant for Keiser® and JumpSport®, a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored (and that’s just her short bio)!

With over two decades of experience, Krista shares advice, tips and insights into creating an outstanding PT and Group Fitness team, her formula for a winning group exercise experience, and how to grow Personal Training in your club. During this interview we ask her three questions:

• What specific activities can you do to create an outstanding PT and Group Fitness team?
• What should the Group Exercise Jigsaw puzzle look like?
• What would be your 3 top ideas to grow personal training?

Also in this week's show, we hear from Podcast sponsor, REX Roundtables - the most unique opportunity on the planet for you to grow your business.

Krista Popowych is the 2014 IDEA Fitness Instructor of the Year award winner and a two-time Can-Fit-Pro Canadian Fitness Presenter of the Year. She's an international trainer and education consultant for Keiser® and JumpSport®, a TV personality, DVD creator and talent, past program director, published author, professional speaker and Adidas 3-stripe team sponsored (and that’s just her short bio)!

With over two decades of experience, Krista shares advice, tips and insights into creating an outstanding PT and Group Fitness team, her formula for a winning group exercise experience, and how to grow Personal Training in your club. During this interview we ask her three questions:

Also in this week's show, we hear from Podcast sponsor, REX Roundtables - the most unique opportunity on the planet for you to grow your business.

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance.

During this episode, JT talks about:

• Why identifying our customer's learning style is essential for truly connecting with them
• Exactly what it means to be a guest in your client's YOUniverse
• The importance of delivering a seamless, comprehensive and personalized service to our prospects and customers

Also in this episode, our resident podcast expert, Sharon Tousley, tells us about the equipment you need to kick start your very own podcast, and we hear more about one of our sponsors – Visual Fitness Planner and why it's the ultimate way to improve your club's Set-Show-Close percentages.

Visit: ActiveMgmt.com.au

Visit: fitnessbusinesspodcast.com

Email: [email protected]

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

Justin Tamsett is the Managing Director of Active Management. He has managed and owned fitness clubs since 1990, and now travels the globe speaking on topics from business skills to work-life balance. 

During this episode, JT talks about: 

Also in this episode, our resident podcast expert, Sharon Tousley, tells us about the equipment you need to kick start your very own podcast, and we hear more about one of our sponsors – Visual Fitness Planner and why it's the ultimate way to improve your club's Set-Show-Close percentages.

Visit: ActiveMgmt.com.au

Visit: fitnessbusinesspodcast.com

Email: [email protected]

Phone: +61 2 9484 5501

Twitter: @JTActiveMgmt

Steve Jensen is the CEO and founder of Impact Training Corporation and The National Sales Academy. His training programs have been boosting thousands of business profits and countless numbers of directors, owners, managers and sales professional's incomes since 1982. He is a master practitioner and trainer of NLP, a graduate of Tom Hopkins academy of Sales Excellence and a Certified DISC Presenter. His company, Impact Training Corporation, is one of the world's leading sales and communication training and consulting companies.

During this episode, we ask Steve 3 questions:

1. What is the #1 area fitness businesses are consistently strong in sales and where are they consistently weak in sales?
2. What has evolved in the sales process to meet the modern business?
3. What are 3 areas a fitness business needs to fire in, if they want more sales?

Also in this week’s show, we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships.

Visit www.ActiveMgmt.com.auEmail: [email protected]: +61 2 9484 5501Twitter: @JTActiveMgmt

Steve Jensen is the CEO and founder of Impact Training Corporation and The National Sales Academy. His training programs have been boosting thousands of business profits and countless numbers of directors, owners, managers and sales professional's incomes since 1982. He is a master practitioner and trainer of NLP, a graduate of Tom Hopkins academy of Sales Excellence and a Certified DISC Presenter.  His company, Impact Training Corporation, is one of the world's leading sales and communication training and consulting companies.

During this episode, we ask Steve 3 questions:

Also in this week’s show,  we hear more from Tribe Team Training, the complete small group training business system that’s helping clubs make more money without having to sell more memberships. 

Visit www.ActiveMgmt.com.au
Email: [email protected]
Phone: +61 2 9484 5501
Twitter: @JTActiveMgmt

Bill McBride is a health club industry veteran with 30 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, community centers and corporate fitness centers. He owns BMC3 – a health club consulting company and most recently he and partners launched Active Sports Clubs. He is considered a thought leader and heavily involved in moving the health & fitness industry forward.

During this episode, we ask Bill 3 questions:

1. What does the Threat of Substitution mean for a fitness business?
2. What are the characteristics you look for in managers of your clubs?
3. What are 3 critical components to a strategic plan?

Also in this week’s show, we welcome one of our new sponsors – Tribe Team Training who are global leaders in providing Team Training solutions to health and fitness clubs around the world!

Bill McBride is a health club industry veteran with 30 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, community centers and corporate fitness centers.  He owns BMC3 – a health club consulting company and most recently he and partners launched Active Sports Clubs. He is considered a thought leader and heavily involved in moving the health & fitness industry forward.  

During this episode, we ask Bill 3 questions:

Also in this week’s show, we welcome one of our new sponsors – Tribe Team Training who are global leaders in providing Team Training solutions to health and fitness clubs around the world!