Fitness CEO

Your host, Bryce Henson, interviews fitness business strategist Mitch Malandrino. Mitch tells us all things new and innovative for fitness businesses, and the new standard successful fitness brands need to operate at, in order to grow. The entire industry was forced to move online, and if you’re trailing behind, you’re simply missing out. Mitch walks us through his impeccable timing of joining the software industry, the fortunate pain of exponential growth and need of his services, and what’s ahead for software, marketing, retention, and client services. 

If you’re needing to make that jump online, or want to optimize your connection, engagement, and training between you and your clients, you’re going to need to learn more about Trainerize. It’s serviced to trainers, studios, and even massive franchises like ourselves. 

00:53 - Bryce introduces today’s guest Mitch Malandrino, the Strategic Account Manager for Trainerize and Strategic Fitness Advisor for TUT Fitness Group

02:55  - Mitch takes us down his back story and experiences at a young age leading him to Trainerize

10:22 - Bryce asks Mitch, what were the key skills needed to successfully manage people in his newfound role 

12:06  - 1 Big Accomplishment, and 1 Big Challenge that arose for Mitch and his gym

15:16  - The crazy timing that Mitch experienced joining Trainerize, and the switch in his thinking of serving the people who need him the most 

21:18 - Mitch breaks down the functionality behind Trainerize 

23:38 - Who should be using Trainerize?

26:01 - Mitch gives us a peek behind how he serves businesses day to day with Trainerize 

30:04  - The importance of a client's experience with your brand and business

32:04  -  Bryce asks Mitch to drop some insight behind nutritional guidance and program stacking

36:15 - What’re some sneak peeks we can look forward to from Trainerize?

37:56 - Mitch touches on how the next 3-5 years look like from the perspective of Trainerize 

39:44 - Bryce asks Mitch, what has been Trainerize’s key points of success that have made them grow at such a great rate

41:37 - Bryce’s Lightning Round Q&A :

Q: What’re you most passionate about and why?

A: Improving myself every single day, protecting myself as my best asset

Q: What’s a habit that’s been impactful towards your success?

A: My structured morning routine 

Q: What was an obstacle in the way for younger Mitch?

A: My mindset 

Q: Best book recommendation for the FFP listeners?

A: QBQ, Question behind the question by John Miller, Every Conversation Counts by Riaz Meghji, Can’t Hurt Me by David Goggins

Q: Last piece of knowledge to take the next step -

A: Be resilient, be relentless through probably the toughest time for a fitness entrepreneurial career

Connect with Mitch through www.trainerize.com

“ Take that step in change, and be resilient, dig in, be relentless, make mistakes, and if you stay stagnant nothing is going to change, so you have to just put yourself out there. - Mitch Malandrino

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Your host, Bryce Henson, interviews fitness marketing guru Mike Arce, creator of “Loud Rumor.” Mike is a sought-after speaker in the fitness industry with a mission to help fitness studios increase memberships. Loud Rumor is one of the most extensive resources for fitness studio owners and their staff to learn the in’s and out’s of growing their studios from presale and marketing to hitting membership capacity and opening new locations.

Listen along to today’s show to hear how he did it all and how he can help you take your business to its greatest success.  

• 01:09 - Bryce introduces today’s guest Mike Arce, the creator of Loud Rumor.
• 02:40 - Hear Mike’s backstory from being born in New Jersey to his journey through sports and fitness, computers, and an array of odd jobs.
• 5:00 - Learn some pivotal business experience that groomed Mike to become the powerhouse he is today.
• 07:55 - Dive into sales with Bryce and Mike while they talk about how it is the lifeblood of any business.
• 11:15 - Follow along as Bryce’s transitions into Loud Rumor, Mike's fitness marketing company.
• 19:20 - Learn how Mike learned all he knows about SEO.
• 27:02 - Bryce and Mike talk about content creation and what it takes from a  skillset perspective to be a good marketer.
• 38:13 - Mike breaks down how he gets his growth rates for new clients.
• 46:00 - Bryce talks about building your team and recruiting and how important your onboarding process and training is.
• 54:58 - Bryce’s famous lightning round Q&A: Q: What is your zone of genius? A: I’m very clear on what I want. Q: What are you most passionate about in life today? A: Being able to help someone grow far in their business. Q: What was holding you back that you overcame? A: Being around the wrong people. Q: What's the best advice you have received? A: Don’t define anything based on anything outside of you. Q: Book recommendation? A: “The Compound Effect” by Darren Hardy.
• 1:06:25 -  Find and follow Mike on Instagram: @mikearcelive.

“Hang around winners if you want to start winning”

-Mike Arce

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Your host, Bryce Henson, interviews affiliate marketing coach and master offer crafter Steve Larsen, The Capitalist Pig. Steve got his start in 2015 when he bought ClickFunnels and started trading funnels.  In 2017 he created the curriculum for the first 2 Comma Club Coaching programs, which led to him branching out on his own. Just a year later he left to start his own company, Pursuit of Profit, where he has created a game-changing practice.  

Listen along to today’s show to hear how he did it all and how he can help you take your business to its greatest success.  Learn how to make click funnels work for you and the insights you definitely need to know to take your campaigns to the next level. 

• 01:15 - Bryce introduces today’s guest Steve Larsen, affiliate marketing coach and master offer crafter. 
• 02:20 - Steve shares his origin story from being broke in college which led him to learning how to sell stuff which turned into him getting into click funnels. 
• 04:30 - Steve shares about his role in click funnels.
• 08:58 - Bryce asks Steve to talk about the culture of click funnels and what it was like working there.
• 19:26 - Learn about how funnels work and how most people misplace them.
• 22:21 - Hear about different kinds of campaigns and which ones work the best for promoting events.
• 26:10 - Steve talks about his experience with EOS and his business systems.
• 32:36 - Bryce asks Steve what his zone of genius is, listen along to find out what it is.
• 34:35 - Follow along as we transition into the company Pursuit of Profit that Steve launched after leaving click funnels.  
• 40:40 - We get to learn more about how Steve became “The Capitalist Pig.”
• 44:50 - Bryce asks Steve to expand more on social issues and the violation of rights.
• 48:18 - Get the details on Steve’s upcoming event, “Offer Launch.”
• 49:20 - Bryce’s famous Lightning round Q&A. Q: Where do you see marketing going in the next 2-3 years? A: It’s going to be easier and easier for people to know what marketing is. Q: What is one unique value bomb entreprenuers should know about marketing? A: You are not paid to be an expert. Q: Best piece of advice received? A: Whoever you're getting coached from should be getting coached themselves. 
• 1:00:33 -  Steve shares his last piece of parting wisdom, you don’t want to miss it.
• 1:02:33 - You can find Steve at www.capitalismswag.com, snag a free shirt, just pay shipping.

“Campaigns are just sales based attention”

-Steve Larsen

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Your host, Bryce Henson, interviews good friend and successful entrepreneur Brian Underhill on today’s show. Brian is a Professional EOS Implementer, who works with leadership teams for an array of business industries. By working with leadership teams he implements simple and practical tools helping organizations gain clarity and focus for the vision. 

Hear how Brian has created this system, how it has helped FBBC and how it can help you.  Listen along as he breaks down the process, philosophies and how it gets proven results. 

• 00:40 - Bryce introduces today’s show and successful guest Brian Underhill,  certified implementer of EOS (Entrepreneurial Operating System) and co-founder of bio spec which merged into Azzur where he is a Managing Partner. 
• 01:45 - Hear Brian's back story starting from academics and an interest in veterinary school when he caught the entrepreneurial bug and started bio spec back in the early 2000’s.
• 06:35 - Bryce asks Brian to share what the catalyst was for him when he took the leap of faith into EOS.
• 08:36 -  Learn the nuts and bolts of EOS (Entrepreneurial Operating System) from Brian as he breaks it down and how it works in different businesses. 
• 16:45 - Brian shares the foundational concepts of visionary and integrator.
• 23:20 - Bryce talks about the component of accountability charts versus an organizational chart and asks Brian to expand on how this works and its importance.
• 30:00 - Follow along as we drill further into EOS and the day to day components of it. 
• 35:35 - Brian talks about the quarterly meetups and the philosophy for rocks. 
• 45:38 -  Bryce asks Brian to unpack the L10 (Level 10) meetings and why they are so effective. 
• 55:00 - Bryce’s famous lightning round Q&A! Q: What is your zone of genius? A: Passion for entrepreneurism and I’m a teacher at heart. Q: Helpful habit? A: Begin with what you want. Q: Best piece of advice you have received? A: It’s about the experience. 
• 57:48  - You can contact Brian by phone at 909-714-3155 or email him at [email protected].

“You can’t manage people, you manage expectations”

-Brian Underhill

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In today’s episode, your hosts Bryce Henson and Bedros Keuilian discuss personal growth development and what it can do for you as a leader.

Bryce and Bedros share their collective experiences and personal stories on how they have struggled and pushed through to become better mentally, physically, and emotionally.

Follow along they own the personal parts of becoming a great leader, how to derive self-confidence through doing hard things and discipline, and what keeping promises to yourself does for you and your confidence.

Your host Bryce Henson, interviews today’s guest Stuart Brauer, owner of “WTF Gym Talk.” Stuart is a self educated student of strength and conditioning, continually learning and growing.  He is a business consultant, gym owner, and speaker, his company offers social media copywriting services.  

Are you looking for a no nonsense straight shooting approach to your business, lifestyle, and fitness?  Then Stu is definitely your man!  Listen in for key insights into marketing, opening and running a microgym, and all things commercial real estate on today’s show. 

• 01:15 - On today’s episode, Bryce interviews business consultant extraordinaire Stuart Brauer, a 20 year student in the fitness industry, coach, and commercial real estate businessman. 
• 02:30 - Zach takes us back to his high school days and what inspired him to dive into fitness. Get his back story about how he started in crossfit to globo gyms and further on into commercial real estate. 
• 06:45 - Bryce asks Stu to share some of his guerilla style marketing tactics. 
• 08:50 - Hear about where Stu’s ideas come from and how he models some of his strategies. 
• 12:00 - Stuart shares stories of his first years of getting his gym off the ground.
• 15:35 - Bryce asks Stuart how he was able to acquire marketing, business, and leadership skills and the value that they hold in the microgym business. 
• 24:32 -  Learn marketing and real estate insights from Stuart himself. 
• 28:45 - Listen along as we transition into Stuart's consulting business, hear the biggest obstacles and challenges in the fitness industry. 
• 32:12 - Hear about Stuart's zone of genius that has allowed him to coach at such a high level. 
• 34:35 - Bryce asks Stu to talk about how he gets his clients results by being a straight shooter and telling people like it is.
• 36:40 - Stuart provides one unique value bomb that every average micro gym owner should know.   
• 41:25 - Bryce’s famous lightning round Q&A! Q: What's your current passion? A: The concept of operational capacity. Q: What held your younger self back: A:Waited too long to ask for help. Q: Biggest piece of advice received? A: Keep uploading stories, keep storytelling. Q: What is a significant habit you have? A: My google calendar, color coordinated, super organized. Q: Piece of parting wisdom? A: Do what you can’t.
• 51:00 -  You can find Stuart anywhere on the internet, just type in @wtfgymtalk!

“Just Keep Uploading”

-Stuart Bauer

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Your host Bryce Henson, interviews today’s guest Zack Fishman of Fishman PR Firm. Zack is the Director of Innovation at Fishman PR where he runs business development and helps innovate on Grand Openings, Content Marketing, and agency operations. 

Hear about how the Fishman family built one of the most sought after PR firms and how they continue to strive to be the best for their clients. Over the past 25 years, Fishman PR has perfected a proven method of developing PR strategies that drive the right qualified leads to franchise sales teams. There’s more to franchise lead generation PR than simply securing media coverage. 

Get the inside scoop on what a PR firm can do for you and why they are the best support for your local clientele sourcing. 

• 01:05 - Your host Bryce introduces today’s guest, self proclaimed franchising geek and Director of Innovation at Fishman Public Relations, Zack Fishman.
• 01:50 - Zack walks us through his back story and how the Fishman PR firm started.
• 06:01 - Get an overview of the agency and what they do and offer from Zack himself.
• 09:50 - Bryce asks Zack, why should a fitness franchise entrepreneur care about public relations and hire a firm to represent them.
• 12:50 - Join in as we dive into what Fishman PR does for FBBC and how they support the local clientele for grand openings.
• 16:40 -  Zack shares his outlook on why franchising is such a great business model versus mom and pop style businesses. 
• 19:20 - Zack shares his day to day being a director of innovation and what the future of Fishman PR looks like to him.
• 22:10 - Zach shares about his podcast “Franchise Secrets” that he took on the road with his partner Ryan.
• 25:40 - Bryce asks Zack about how Covid impacted his business and how the future of franchising PR looks over the next few years. 
• 30:35 - Bryce Henson's famous lightning round Q&A. Q: Piece of value to know about PR? A: It’s about creating an emotional connection. Q: toughest entrepreneurial issue with Covid? A: When everything shut down and watching his parents have to make really big decisions about their business. Q: Piece of parting wisdom? A: You have to strive to be the greatest that you possibly can be. 
• 44:50 - You can connect with Zack on Linkedin and online at fishmanpr.com. 

“The passion of being able to transform people”

-Zack Fishman

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Your host Bryce Henson, interviews an amazingly successful and motivating guest on today’s show.  Cameron Herold a top business consultant, best-selling author, and speaker. Cameron has built two 100 Million Dollar companies and engineered 1-800-GOT-JUNK?’s growth from $2Million to $106 Million in revenue. Cameron teaches others from his experience and happily shares his expertise with other dynamic business leaders. Listen along to hear how he has done it all and how you can too!

• 01:14 - Your host Bryce Henson introduces today’s guest Cameron Herold, “The Business Growth Guru”.
• 02:45 - Listen along as Cameron shares his back story from being groomed to be an entrepreneur from his dad and grandma, through his journey of building business and engineering 1-800-GOT-JUNK?.
• 04:35 - Hear about Cameron’s zone of genius, helping entrepreneurs  reverse engineer their dreams.
• 05:15 - Learn about Cameron’s process for coaching certain executives. 
• 08:10 - Hear about success stories from sharing your company's vivid vision with everyone. 
• 10:55 - Cameron shares pieces of his most recent book “Free PR”, how to get chased by the media without hiring a PR firm. 
• 13:40 - Bryce and Cameron dive into 1-800-GOT-JUNK? Listen on for how it all started and how it has grown. 
• 23:30 - Shift gears with us to College Pro Painters, hear about how it came to be and some learning lessons on recruiting, interviewing, onboarding, and training.
• 28:10 - Hear about Cameron's experience coaching Elon Musk's brother Kimball Musk.
• 32:55 -  Bryce asks Cameron to share some of his takeaways from the franchise, training, and leadership model.
• 35:55 -  Cameron shares about his role as a coach and launching COO’s while creating the COO Alliance. 
• 40:56 - Bryce’s famous lightning round Q&A: Q: One big value you can share? A: No one cares about perfect, good is good enough! Q: Lowest business moment? A: How I was growing my business quickly and not keeping an eye on the financials. Q: What's your biggest passion today? A: Travel! Q: Book recommendation? A: The Hard Thing About Hard Things” by Ben Horowitz. 
• 47:43 - Learn all about Cameron and the services he offers on his website, www.cameronherold.com.  Follow him on social media, @cameron_herold_cooalliance and on Youtube at COO Alliance.  His books are available on Amazon and audible, “The Miracle Morning for Entrepreneurs”, “Double Double”, “Vivid Vision”, “Meetings Suck” and “Free PR”.

 

“No one cares about perfect, good is good enough”

-Cameron Herold

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Your hosts Bedros Keuilian and Bryce Henson team up on today's show to answer the top 10 questions you asked the franchise advisors.  There are many different factors to consider when thinking about opening up your very own Fit Body Boot Camp.  Have you ever been curious about where, how, and when to open up a gym?  Maybe you're curious about how to staff a gym and what kind of software you would use.  Today your hosts break down the top questions into easy-to-understand tips, tricks, and strategies.  Tune in for a very knowledge-filled episode on building a Fit Body Boot Camp.

• 01:00 - Bryce introduces today’s show along with Bedros where they dive into the top 10 questions most commonly asked from their franchise advisor Max.
• 02:00 - Learn about how long it can take to open a Fit Body Boot Camp and the variables to consider.
• 05:14 - Get the inside on where the best place to open a Fit Body Boot Camp, along with the importance of the demographics.
• 10:35 - Learn about the current expenses involved with opening a FBBC of your own. 
• 12:50 - What about the competition? Hear the different perspectives on approaching competing gyms.
• 16:03 - How to navigate through issues like Covid, hear strategies, and what procedures were implemented.
• 20:07 - Bryce speaks about how many team members and what positions it takes to run a successful FBBC.
• 22:44 - You asked, how do I pick my gym software, hear about Fit Pro Tracker and all of the amazing features it offers.
• 27:00 -Learn how to structure membership, from trials to weekly, and more.
• 28:44 - Listen along for tips for hiring staff and all that FBBC provides to help you through the process.
• 32:06 - Bryce shares how to develop your team members and why this is the core of a positive and effective business.
• 35:24 - Like and subscribe on Youtube and follow your hosts @realbrycehenson and @bedroskeuilian on Instagram.

“Revenue feeds the ego, profits feed the family”

-Bedros Keuilian 

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Your host Bryce Henson interviews Craig Ballantyne on today’s show. Listen in to learn how Craig has built five 7-figure businesses in five different industries, written three books, and mentored thousands of entrepreneurs all over the world. Learn valuable tips and tricks for being a successful entrepreneur in the fitness industry from one of the greats himself. Get the inside scoop on Craig’s 5 high end skill strategies to increase your ability to make more money and grow your business. 00:50 - Your host Bryce, introduces today’s guest Craig Ballantyne, entrepreneur extraordinaire, building multiple businesses in different industries, author of 3 books, gym owner, and mentor to thousands of entrepreneurs all over the world. 1:48 - Craig gives us an inside scoop into his back story from growing up on a farm in Canada with a desire to be a fitness coach and where he went throughout his journey to get to today. 09:10 - Bryce asks Craig to share how he got to know Bedros ​​Keuilian and how they have added value to each other business wise. 16:00 - Shifting gears, Bryce asks Craig to share on coaching in fitness and valuable lessons he has learned along the way. 22:40 - Bryce brings up the theory of the imposter syndrome and asks Crag to share about it and how to overcome it. 25:35 - Craig talks about the power of Masterminds. 29:10 - Craig gives the inside scoop to the 5 high end skills that increase your ability to make more money. 51:54 - Listen along as Craig shares knowledgeable strategies on how to build authority. Bryce’s famous lightning round Q&A! Q: What is the best advice you have received? A: Put your ego aside and ask for help. Q: What is the best habit you have picked up? A: Getting to bed on time. Q: What is your biggest passion? A: Making things easier for people. Q: Book recommendation? A: Tim Grover, “Relentless.” 1:06:20 - Follow Craig on Instragram @realcraigballantyne and learn about his coaching and where to get his books at www.craigballantyne.com . “Success loves speed, delay kills dreams” -Craig Ballanytyne Check out this episode about Subscribe to our latest podcasts here https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww/about