Fitness CEO

Your host Bryce Henson interviews young successful entrepreneur AJ Pope, owner of Norwalk Connecticut’s Fit Body Bootcamp facility. AJ has been passionate about running a business from a young age and excelled at school, landing him an internship at Disney World at age 17 where he learned valuable skills that he shares with us today.  Listen in to hear about what it was like working for Disney, the amazing training and customer service values they teach.  Learn what it is like to open a gym at a young age and even during a pandemic on today’s episode.

• 00:50 - Host Bryce introduces today's guest AJ Pope, owner of Norwalk, Connecticut Fit Body Bootcamp.
• 2:00 - AJ shares his background in marketing and how he was able to work for Disney World in Florida before the pandemic after interning at 17 years old. 
• 7:10 - Bryce asks AJ to share what it was like working at Disney, hear about his training and the customer service skills he acquired. 
• 15:30 - AJ shares with us his biggest highlight and challenge from his experience working at Disney. 
• 20:30 - Learn about AJ’s journey into finding  Fit Body Bootcamp and opening his own branch with his Dad. 
• 25:30 - Hear AJ’s experience as an owner of a Fit Body Bootcamp in his first year and how he was able to open a gym during the pandemic.
• 31:40 -  AJ tells us what it is like living in New York and running a gym in Connecticut and the reasons he chose Connecticut to open his facility.
• 34:00 - Learn from a newcomer's point of view business concepts and challenges running a gym with no prior experience. 
• 38:45 - AJ breaks down one of his most exciting programs at the gym, the “New Year New You” challenge.
• 44:15 - Bryce asks AJ to tell us what his zone of genius is that has allowed him to be so successful at such a young age.
• 48:40 - Bryce’s Lightning round Q&A. Q: What was your biggest obstacle as a young kid? A: Feeling like I needed a road map of what you need to do and where you need to go. Q: What is the best advice you have received? A: You can sleep when you're dead.  Q: Book recommendation? A: “Man Up” by Bedros Keuilian. 
• 52:30 - AJ’s parting wisdom, “Do something that makes you happy” and be the best of the best.

“Do something that makes you happy and be the best of the best.”

-AJ Pope

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Your hosts Bryce Henson and Bedros Keuilian, share some of their business knowledge on the topic of hosting live events. Join in today’s discussion on how having multiple types of live events for your employees and clients can boost your retention, results, and referrals.  Hear about the 6 types of events they focus on and what positive outcome they have for clients and team members.  

• 01:00 - Join in today with hosts, Bryce Henson and Bedros Keuilian as they share the importance of having live events.
• 2:00 - Bedros speaks on the difference between having live events independent of group workout events.
• 3:30 - Hear more about Bryce and Bedros' most recent inclusive retreat in Arizona packing 10 hours of content a day.
• 5:15 - Bedros shares about Tim Grover, a trainer of Michael Jordan, one of their biggest speakers at their most recent event. 
• 8:30 - Hear about a Navy Seal who suffered gunshots to the face and reconstructive surgery and how he worked through it. 
• 10:00 - Both speakers' content was on mindset coaching and winning, hear how Bryce breaks this down. 
• 11:33 - Bedros shares more on the value of live events from retreats to backyard bbq’s.
• 14:12 - What more can you do for your clients using live events?
• 16:46 - Learn about some of the charity events they are involved in and how these types of live events can help excel your business. 
• 19:28 - Bedros speaks further on the value and benefit of incorporating these six types of live events: charity, grand opening, client celebrations, challenge celebrations, hikes, and retreats.
• 20:10 -  Bryce shares how big of a marketing opportunity these events are as well, so make sure to have a photographer and/or videographer there to document them as well.  
• 23:10 - Tag and follow @realbrycehenson and @bedroskeuilian

“Proximity is Power”

-Bedros Keuilian

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Your host Bryce Henson interviews fitness expert, Navy Seal Veteran, founder of Conquer, and most famously known for his role in Captain Phillips with Tom Hanks the extraordinary Ray Cash Care. Ray has an intense background in the Navy Seals, CIA, and in the fitness industry along with being featured on both the History and Discovery channels. Learn very knowledgeable tactics and lifestyle ideals that have helped him to grow and continue being the best man he can be. We dive into training experiences, processes, and how fitness strengthens not only oneself but community and relationships.

• 00:45 - Meet today's guest and dear friend, fitness expert, Navy Seal Veteran, founder of Conquer, and most famously known for starring in the feature film Captain Phillips.
• 1:25 - Get to learn about Ray’s life, his childhood, trials and tribulations growing up, and how he got into the Navy Seals
• 5:50 - Hear how Fitness has always been the key to Ray’s success ever since he got started and how it has gotten him through so much.
• 7:24 - Ray walks us through what it was like going through Bud’s (Basic Underwater Demolition) 6 month training course.
• 10:00 - Get a look into Ray’s experience with the Navy Seals in a n underwater submersible.
• 14:50 - After 12 years with the Navy Seals Ray transitioned into Agency work with the CIA as a contractor where he did 40 deployments, hear about his intense experiences.
• 19:45 - Ray shares his 6 forms of growth: physical, emotional, financial, mental, social, and spiritual.
• 22:28 - Bryce asks Ray to share how he trained in the Seals teams and how it has evolved over the years.
• 32:00 - Learn from Ray what the value of in person training and where fitness is going.
• 36:20 - Bryce asks Ray how leading a healthy fit lifestyle has helped his marriage relationship.
• 39:27 - Get the scoop on the Modern Day Knight Project, a 75 hour course where men 21 and over get a chance to live and train with a Navy Seal, an MMA fighter, a marine, and SWAT operator, and Bedros Keuilian.
• 43:15 - Bryce’s Lightning Round Q&A. Q: What is your biggest passion in life? A: Creating better humans. Q: What is the best piece of advice you have received? A: Live life to prove yourself right and not others wrong. Q: Book recommendation? A: “Man Up” by Bedros Keuilian.
• 48:30 - Find Ray on Instagram @raycashcare and on Facebook @frogmindset.     

“Nothing will open or close a door faster in life than a good or bad attitude” Ray Cash Care

Your host Bryce Henson interviews SEO master Rick Porter on today’s show.  Get to know how Rick has built a very successful SEO online reputation branding consultant and marketing business. Dive deep into how he got started, continues to grow, and gets a sneak peek into his plethora of knowledge.  During this show, we get a glimpse into affiliate marketing, SEO ranking, social media platforms, and what to avoid and pay the most attention to. 

• 00:55 - Meet Rick Porter, SEO in online reputation branding consultant and marketing expert. 
• 2:00 - Hear from Rick on how he got his start in sports, fitness, had a military career, and went into personal training and sales. 
• 6:30 - Learn more about how Rick got his start in affiliate marketing and about article marketing. 
• 8:25 - Bedros was one of Rick’s first clients. Listen along for how he got his videos ranking on google and Youtube which led to him getting on Spike TV's “Gym Rescue.”
• 11:40 - Proactive reputation management has so much authority and needs to be closely monitored. Rick leads us through his knowledge as well as teaches us what we need to do when starting off.
• 18:35 - Major piece of knowledge from Rick, learn how to automate syndication for your social sites using ifttt.com and how to set up content syndication.
• 25:00 - Rick speaks on clickbait and how to gain trust with your online clients.
• 31:00 - Bryce asks Rick to share some tips on how to grow your presence from a marketing perspective using email lists.
• 35:55 - Rick dives deeper into affiliate marketing and how it’s great for both buyer and the seller. 
• 42:40 - Learn from Rick what are the biggest things to look for when partnering with a marketing expert.
• 47:45 - Bryce and Rick talk about being aggressive and how the local side of business is the biggest opportunity with SEO. 
• 53:00 - Rick talks about how to get past just owning your own job, and crypto currency.
• 58:40 - Bryce’s lightning round Q&A. Q: What are you most passionate about and why? A: Helping other people!  Q: What was your biggest obstacle in the beginning? A: Being really shy and not outgoing. Q: Book recommendations? A: “Psycho Cybernetics” by Maxwell Maltz.

“The most important thing you can do for your business is proactive reputation management”

Rick Porter

Join in with Bryce Henson as he interviews Fit Body Bootcamp’s very own Diana Keuilian. Learn about her business prowess and many exciting ventures in the fitness world.  From starting out at LA Fitness to running an empire with her husband Bedros Keuilian she has achieved many heights as a creator, writer, and fitness guru.  Find out where she pulls her inspiration from to tackle career and life challenges all while gaining knowledge into how she creates such a successful process. 

• 00:50 - Meet our guest for today, Diana Keuilian the CFO and co-founder of Fit Body Bootcamp, co-founder of Trulean Nutrition, author of “The Recipe Hacker,” and creator of popular recipe site realhealthyrecipes.com 
• 2:20 - Diana tells us her story of how she got started in fitness and met her then assistant manager and now husband Bedros Keuilian
• 5:35 - We learn how Bedros and Diana started one of the first online workout instructionals for their clients to use in the gym.
• 8:38 - Bryce asks Diana to share tips and starting pieces of wisdom for someone just starting out in fitness entrepreneurship.
• 16:00 - Learn how the quicker you can jump from feeling fear to feeling gratitude is the key to mental fortitude.  
• 19:10 - Diana shares how to overcome internal resistance, your own tendency to self-sabotage, and how to identify it. 
• 24:55 - Hear how Diana has tackled some personal struggles and challenges by getting control of inner dialogue.
• 28:35 - Learn about Diana’s love of mythology and where she pulls her inspiration from.
• 33:30 - Diana dives deeper into how going from reaction to response is the biggest thing to master in business and in life.
• 33:56 - Bryce’s lightning round Q&A.  1. What would be your zone of genius: being an integrator and organizing and communicating it well.  2. What would be some foundational habits that have helped in her process: to wake up early and get your workout in so you're set up for the day. 3. What is your top book recommendation: “The Big Leap,” by Gay Hendricks
• 39:36 - Check out Diana’s cookbook “The Recipe Hacker”. Visit her website realhealthyrecipes.com, and follow her on Instagram @fitbodybootcamp and @trueleannutrition.

“Never peak, keep striving”

-Diana Keuilian

Join our passionate host Bryce Henson as he interviews High impact coach, author, international speaker, and host of “Sh*t that you don't learn in college” podcast Zander Fryer.  Learn how sales and leadership is about influencing others and are all very much alike from a very well accomplished life and fitness coach.  Listen in to hear how Zander learned very early on how to live from a place of purpose and not fear and how it has catapulted his career and life.  From Zanders very own mentor he learned that,  “Every moment in life is either on purpose or off purpose. Every moment off purpose is a moment wasted that you can never get back.” 

• 00:45 - Bryce introduces today's guest, author, international speaker, and podcast host: Zander Fryer. 
• 2:36 - Zander shares how a decision to drive after a few beers one college night changed the course of his plan and opportunity to be a leader in the air force.  
• 5:00 - With a degree in engineering and his air force dream off the table, Zander joins the corporate world and becomes very successful by 26.
• 7:35 - Still feeling a void Zander looks to his mentor for guidance which leads him to his real passion which is coaching people. Listen in to see how he made the switch. 
• 17:20 - Learn how Zander chose to make his decisions based on purpose as opposed to fear and how this thought process brought him so much success. 
• 19:40 - The most important part of starting or having a coaching business is knowing how to sell.  Learn why sales skills are so necessary and how Zander obtained his knowledge. 
• 24:00 - Bryce asks Zander to share more on his leap to high impact coaching and on the coaching program they met at. 
• 29:50 - Bryce asks Zander for a snapshot view into his business of High Impact Coaching.
• 34:56 - Zander dives deeper into how sales skills are what a coach needs to acquire to be successful.
• 38:15 - Zander shares the framework of the perfect consultation, how he created a 5 step plan, and the coveted first step: How to approach a conversation and come from the right energy and intention. Listen on for the other 4 steps. 
• 51:50 - Bryce and Zander talk about clients, how to approach taking that sales call and how to create the ideal client. 
• 53:26 - Zander talks about his new podcast: “Sh*t that you don't learn in college”
• 1:00:23 - Bryce’s Lightning round Q&A session.  What is Zanders biggest passion right now: His wife and his podcast. Prior to all of his success what was the big obstacle in Zanders way: He lost his best friend to suicide which was the hardest thing he ever had to deal with and at the same time one of his biggest gifts.  What is the best piece of advice Zander has ever received: “Every moment is either on purpose or off purpose and every moment off purpose is a moment wasted.”
• 1:05:05 - Keep your eyes open for Zander’s new book coming out soon “Sh*t that you don't learn in college”
• 1:06:32 - Check out Zander on Instagram @zanderfryer 

“People who pay, pay attention” - Zander

Join along with host Bryce Henson, as he sits down with Fit Body Boot Camp’s very own marketing expert Lauren Nign, as they dive into all things system management and marketing skills.  Hear how Lauren started out as an athlete growing up and followed her passions and combined them into an amazing career in fitness marketing.  Listen along for some practices and strategies to help you build and grow your business through social media and advertisements. 

Here's what you don't want to miss:

00:56 - Host Bryce Henson introduces today’s guest and good friend      Lauren Nign, a digital marketing consultant who specializes in the health and fitness industry. 

3:25 - Lauren shares how her interest in how the mind works led her to study marketing in college and her love of fitness brought her to want to make a career out of the two together.  This led her to her first job as an intern as a social media/marketer for a gym which got her started in the industry.

7:53 - Lauren shares how she learned to help local level gyms by focusing on their clientele in their city. 

13:00 - Interning at a gym turned into a part time position then a full time position at a sister gym for Lauren.  It is here that she found her flow and process for system management and marketing.  She was able to help the company double their income and open 2 more facilities.

15:41 - Ad spend is really powerful in a local environment. Lauren shares how a decent amount of ad spend between $500 to $1000 for a local monthly budget can significantly grow a business.  

19:40 - Building trust and a relationship are very important attributes to have as a Marketer, clients will respond way better to this than just being sold a pitch.

23:00 - Bryce gets Lauren to share practical Marketing strategies on how to utilize clients personal experiences. 

25:26 - Lauren talks on Pinterest and how it is, “ The Google,” of images and blogs where people go to look up recipes, inspiration, fitness, etc. and this tells a Marketer that interest is there. 

32:00 - Bryce asks Lauren to share where she sees the future of social media in the next 12 months and she explains how we need to look at where the landscape is going. 

37:00 - We learned Lauren’s best practices for business owners on what content to share on social media. Make it personal, share your story, your clients stories, and document the journey.

41:50 - Lauren shares her day to day experiences and practices working with Fit Body Bootcamp.

45:26 - Bryce asks Lauren to share a big knowledge bomb for potential gym business owners.  We learned from her about how to create a “Google My Business'' account and how to use this to show up on Google properly, build reviews, add photos, posts with call to actions. This tells Google and your clients you're active and helps boost your business listing. 

52:19 - Leaders are readers, Fitness Franchise book recommendation by Lauren: Contagious by Jonah Berger Marketing Professor. 

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Building a well-rounded team takes time, patience, and possibly a few hiccups along the way. But it's worth the effort. In the end, it's the overall experience your coaches, managers, and instructors create that keeps your clients coming back. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Jake Stuart, facility leader and head coach at Mission Viejo Fit Body Boot Camp. Jake shares his passion for coaching, the importance of keeping things fun, why coaches are like therapists, and so much more. 

"People that build community, people that are willing to grow, and people willing to receive feedback, I think those are the three main attributes in a good team." -Jake Stewart

Here's what you don't want to miss:

• 2:30 How to leverage your community to build a successful team
• 9:30 How public speaking can help you be a better coach
• 13:08 Why gym owners should provide a fun environment
• 15:15 The importance of getting your clients healthy and emotionally fit
• 19:42 Creating a great team dynamic and knowing your strengths
• 23:30 The three main attributes in a well-rounded team
• 25:30 How to inspire and build retention with your coaches
• 29:20 How to "roll with the punches" and learning from your mistakes
• 31:00 Bryce's Lightning Round

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Anthony Olander, the Founder of Fit Pro Tracker, began developing the software platform in 2016 to solve his wife’s pain points at their gym and stumbled upon a larger community lacking an all-in-one software solution to grow their business. Fast forward to today, Fit Pro Tracker is a leading gym management software system. 

In today’s Fitness Franchise Podcast, Bryce Henson and Anthony break down the benefits of a SaaS system, how it can serve small gym owners, the importance of being agile, and so much more.

Here’s what you don’t want to miss:

• 2:30 The importance of having a hard-charging work ethic
• 6:31 How to build an information technology company
• 10:50 Launching a new fitness gym and overcoming the growing pains
• 15:02 Solving the needs of your gym and the importance of being agile
• 17:17 Fit Pro Tracker and how the software can benefit your gym
• 20:08 Being client-centric and improving on your current systems
• 24:14 What it takes to develop new software and creating the right team
• 27:33 The long-term functionality with Fit Pro Tracker and improving automation
• 29:50 What you should look for in a software partner and the value of Fit Pro Tracker
• 33:42 The challenges of starting a new business and har lessons learned

Connect with Anthony Olander:

LinkedIn https://www.linkedin.com/in/antonioolander/

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Technology has taken over the fitness industry. Whether it’s used to market your gym, hold your members accountable, or to take online payments from clients, it’s pretty much the standard for any health-conscious person looking to get fit. 

In today’s Fitness Franchise Podcast, Bryce Henson speaks with Mark Springer, co-founder of Avatar Nutrition, a total body transformation system that helps you eat for a life you love while gaining total control over your weight and body fat! Mark shares how he bootstrapped Avatar Nutrition, the importance of knowing your numbers in business, how to provide top-tier service to your clients, and so much more. 

“The lessons that hurt the most are the ones you learn the best.” -Mark Springer

Here's what you don't want to miss:

• 3:00 How Mark overcame his childhood obesity
• 8:55 Post-college and getting into the fitness industry
• 12:12 Writing out a business plan and applying what he learned from a book
• 14:40 Bootstrapping a start-up and the hurdles along the way
• 17:20 The importance of an operating agreement and buying out a partner
• 20:00 Working with a CPA and knowing how to allocate money
• 22:47 The power of flex dieting and building a technology platform
• 27:20 The learning curve of an average user and breaking habits
• 30:04 Tracking your diet and eating food that you enjoy
• 35:00 Leveraging your critical thinking skills and returning to first-principles
• 38:02 The two-piece puzzle to fitness and the part you’re missing
• 41:53 Using technology to provide top-tier service to clients
• 45:57 Why you should focus on being a client-centric business

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