Fitness CEO

What does it mean to achieve peak performance? What physical and mental pain would you need to overcome to do so? There's a lot of conditioning the mind and changing perspective on how we view ourselves to develop this mindset. Changing your perspective and healing starts with awareness, dedication, and often finding the right person to guide you through the journey. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Dr. Christopher Stepien, the founder of Barefoot Rehab. Dr. Chris and his team provide a holistic approach involving meditation, anti-inflammatory diet, stress management, fitness, education on psychedelics, and ancestral healing. He shares his story of depression and anxiety, how emotional wounds will hold you back, what it takes to run a thriving wellness practice, and so much more. 

Here's what you don't want to miss:

• 3:50 The importance of sharing your vulnerabilities
• 7:45 Running a CrossFit gym and falling short of expectations 
• 11:00 Why you need an ironclad partnership agreement
• 14:20 Building a business model that works if you work it
• 16:45 The attraction of personal development and self-discipline
• 19:53 Understanding your zone-of-genius and adding value to others
• 22:50 Addressing chronic adhesion pain and improving your life
• 25:47 Psychedelic medicine and their impact on the mind
• 29:30 What it takes to run a thriving wellness practice
• 32:35 Connecting with people who believe in your vision
• 35:27 Finding your true passion and being rebellious 

Connect with Dr. Chris:

Website https://www.barefootrehab.com/

LinkedIn https://www.linkedin.com/in/drchrisstepien/

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Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

What if you woke up tomorrow unafraid of failure? What if someone told you failure is the secret to success? Ask any successful individual, and they're likely to tell you their most significant accomplishments came from failing. Their success came from realizing that failure is not the end. It's simply the beginning of the next attempt. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Fernando Bonato, founder of Double Win Consulting, a marketing agency helping brick and mortar businesses dominate their local market. 

Fernando is also a former business coach who helped take Fit Body from a licensing program to a franchise system, helped successfully open over 150 locations, and managed the Fit Body Mastermind for new franchisees. 

He shares his professional insight into the world of digital marketing, what to look for in a marketing team, why success is on the other side of failure, and so much more. 

"If you want longevity, if you want to market your business for the long haul, for years to come, you have to pace yourself and learn about your audience." -Fernando Bonato

Here's what you don't want to miss:

• 2:45 Immigrating to the US and chasing the American Dream
• 10:00 Developing a franchise model and open new locations
• 15:25 Being a high performer and stepping up as a leader
• 20:39 Outsourcing your marketing team and generating more leads
• 25:25 Finding the right marketing advice and playing the long game
• 28:05 The marketing tactics that work and split testing your ideas
• 31:22 The complexity of digital marketing and hiring a team
• 36:00 Marketing concepts and making sense of the data
• 40:30 The stoic philosophy and searching for timeless wisdom 
• 44:30 Preparing for failure and how action alleviates anxiety
• 48:19 The pitfalls of routine and the power of personal development 

Connect with Fernando

https://2x-win.com/

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Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

Breaking into any industry is never easy, and the fitness industry is no exception. Before you begin your journey, you'll want to identify a market segment, what services you'll offer, and begin to define your target audience by characteristics such as demographics, interests, needs, and location. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Steven Hadley, author, public speaker, franchise owner, and National Director of Fit Body Forever. The Fit Body Forever program is designed for adults 55+ years old and Baby Boomers who want greater health, better physical function, and to stay fit and active for the long haul. 

Steven is constantly evolving and adapting to the needs of franchise owners, their clientele, and the communities they live. He shares his story of bootstrapping his first location, how to differentiate yourself in the marketplace, why a senior clientele is good for business, and so much more.

Here's what you don't want to miss:

• 4:20 Connecting with people and building credibility
• 7:12 Bootstrapping your business and overcoming defeat
• 12:40 How taking action builds momentum and the key to success
• 16:42 How to differentiate yourself from the completion 
• 18:35 The importance of emotional intelligence and self-awareness
• 21:20 Uncovering your blind spots and knowing your strengths
• 26:06 Tapping into a new market and the gratefulness of a senior clientele
• 32:06 Making mistakes with clients and recognizing their needs
• 38:10 Working in your business versus working on your business
• 41:17 Having a positive attitude in times of crisis and chaos

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

In today's Fitness Franchise Podcast, Bryce Henson speaks with Fit Body client Savanna Graham. Savanna is a front-line worker who struggled with balancing her career and fitness until she joined Fit Body Boot Camp in 2018. Fast forward to 2021, and she is now a two-time New Year New You Challenge participant who recently took first place at her home boot camp in Jupiter, Florida. 

Bryce and Savanna discuss the importance of non-scale victories, overcoming the relationship with excuses, the mindset it takes to form habits, and what motivated Savanna to become a Fit Body coach. 

"It took the first challenge to realize it's not just about losing weight. It's also about your lifestyle, maintaining it, and continuing what you've learned." -Savanna Graham

Here's what you don't want to miss:

• 4:20 First responders and the importance of Fitness
• 9:36 Balancing a career with health and Fitness
• 11:35 Finding a reliable outlet for stress
• 13:05 The pros and cons of joining a fitness gym
• 15:10 The personal motivation it takes to get fit
• 18:44 The mindset it takes to change habits
• 20:55 The importance of non-scale victories
• 24:55 Tips and tools for tracking your success
• 27:31 Focusing on personal accountability
• 29:15 How to get back up when knocked down
• 31:45 The journey from client to coach

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

Within the walls of any successful fitness gym, it's the culture that sets the stage for success. As an owner, it's your responsibility to put the right people in place who carry out the values, mindset, behaviors, and beliefs that inspire clients to keep coming back. The bottom line is that culture will make or break your organization and be your greatest competitive advantage if done right. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with CJ Wehrkamp, a Fit Body Boot Camp franchise owner and CAP Coach (Coaching & Profitability), who helps dozens of franchise owners scale their business. 

CJ gives us his insight into building a winning team that shares your vision, the importance of leading yourself before others, employees versus team members, how to follow up with leads, working with family, and so much more. 

"When you're in the moment, you don't really see the learning lessons you could take from a situation. But what I learned is how you lead yourself, and your team is everything." -CJ Wehrkamp

Here's what you don't want to miss:

• 2:40 What it takes to build self-confidence and going with your gut
• 7:12 Lessons learned and how to set your team up for success
• 8:26 How to differentiate an employee from a team member
• 10:25 Starting a new location and facing the many unknowns
• 13:25 Being in the trenches and getting your business off the ground
• 15:05 The importance of leading yourself before leading others
• 18:15 Working on the business versus working in the business
• 20:29 Build a team that genuinely loves showing up every single day
• 24:30 Being above average and why you should be client-centric
• 27:00 How to build a team culture that clients love to experience
• 30:20 The perfect follow up system and increasing client retention 
• 34:10 Re-engaging leads and levering new programs to add value
• 37:08 Evolving your marketing strategy and reaching more leads
• 43:10 Working with family and setting the right expectations
• 48:15 How to deliver an epic amount of energy for your clients 
• 53:00 Making decisions and course-correcting along the way
• 57:07 The importance of vision and the support of your team
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Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

As a business owner, it's your vision and leadership that drives the direction of the ship. However, it means nothing without the dedicated individuals working alongside you. It's ultimately the team that will help you achieve the end goal. If you're able to lead them, your business will rise, but if you fail to acknowledge that the buck stops with you, you will eventually fail. 

In today's Fitness Franchise Podcast, Bryce Henson speaks with Matt Schneider, the Executive Director of Franchise Development of Fit Body Boot Camp and instructor for the Modern Day Knight Project. Matt's journey from a police officer to a US Marshall, SWAT Team member, and eventually a fitness entrepreneur is not one you want to miss. He explains the mindset it takes to be a success, keeping a level head in times of chaos, ineffective leadership, the power of proximity, and so much more.

"Nobody really ever achieves a high level of success by themselves. People can achieve certain amounts of success, but if you want to have real success and real impact, it requires a team." -Matt Schneider

Here’s what you don’t want to miss:

• 7:00 Combining special ops with a strong self-defense community and tactical leadership
• 10:00 The value of persistence and the mindset it takes to achieve your goals
• 14:14 The importance of being intentional with your actions and going beyond your responsibilities
• 16:32 Keeping a level head in times of chaos and making split-second decisions
• 18:52 The importance of a team element and when the ego can be detrimental 
• 21:34 Building self-awareness and overcoming your selfishness
• 26:05 Burning through your working capital and knowing when to pivot 
• 30:27 Ineffective leadership and the proximity of a power
• 33:46 Having the end in mind and opening the next chapter 
• 39:13 Selling a private business and jumping into a franchise
• 41:10 Surrounding yourself with good people and building those connections
• 46:20 Passing on your business experience and elevating new entrepreneurs 
• 53:10 Leveraging your background to help men level up in life

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

Becoming a successful entrepreneur and starting a business is hard. Growing your business into an empire is even more challenging. The dream of being an entrepreneur can quickly come tumbling down when you're facing a lack of funding, lack of knowledge, lack of resources, the lack of customers, a limiting belief, and a whole host of other barriers. The truth is, it's going to take a significant more from you than what you think to break through the inevitable glass ceiling. 

In todays' Fitness Franchise Podcast, Bryce Henson speaks with Erin Alejandrino, the Vice President of Truelean, a Certified Fitness Coach, Executive Director of Fit Body Boot Camp, and Co-founder of the Modern Day Knight Project. 

Erin shares his evolution of becoming an entrepreneur and the hard lessons he's endured over the years. He explains the importance of personal development, how following a model of success is critical, overcoming your toxic head trash, why passion has to fuel your fire, and so much more. 

"You never really know what you're capable of until you get thrown into the deep end."

-Erin Alejandrino

Here's what you don't want to miss:

• 2:20 How purpose and intentionality provides control and clarity to a good life
• 3:33 The dark years of drinking and sabotaging your health
• 4:04 How to be a high-level performer and gravitating towards your passion
• 5:40 How to do more of what you love and why it's so addictive
• 7:40 The importance of a good social network and going all-in on fitness
• 10:00 The evolution of entrepreneurship and your personal development journey
• 12:40 The catalyst for building an empire and thinking outside the box
• 15:24 The skill sets it takes to run a successful business and the hard lessons you'll learn
• 18:55 Having faith and putting yourself in a vulnerable position 
• 20:43 Building an incredible supplement company and life optimization 
• 28:32 Being a fast-moving company and focusing on personal development 
• 31:44 The Modern Day Knight Project and going beyond a surface level
• 36:13 How self-awareness is the foundation for growth and placing yourself under stress
• 40:47 How your baggage can serve you and relate to the suffering of others

Connect with Erin Alejandrino:

Facebook https://www.facebook.com/thefitbeard

Instagram https://www.instagram.com/thefitbeard/

YouTube https://www.youtube.com/channel/UCCgGVfAFrTTZapxNnJxoKqA

LinkedIn https://www.linkedin.com/in/erin-alejandrino-126299133/

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

Want to learn how to monetize your online presence using social media and other digital marketing strategies? On today's Fitness Franchise Podcast, Bryce Henson deep dives with Elisha Lee, an entrepreneur, public speaker, and expert marketer, to find out how she's built a booming online business leveraging the power of digital marketing. 

She is a Certified Nutritional Consultant focused in Holistic Health from the Global College of Natural Medicine. She's the founder of an online health community with thousands of members encouraging people to ask questions and share tips, challenges, victories, or recipes related to a plant-based lifestyle. 

Elisha shares her winning formula to building a Facebook Group, how to leverage TikTok to grow your business, why competition is so essential, the detriment of poor customer service, and so much more. 

"When we don't have competition, we don't have growth. Competition breeds accountability. It's going to make you a better business owner." 

-Elisha Lee

Here's what you don't want to miss:

• 5:00 The importance of digital marketing and leveraging Facebook groups
• 8:32 Creating a customer-centric product and solving clients problems
• 12:05 Who circuit training is for and the benefit of a 30-min workout
• 14:40 The catalyst for growing a Facebook Group and getting to 65k members
• 19:04 How to promote your Facebook Group and use content to add value
• 21:55 Building a brand and design tools to help you save money
• 23:30 Questions to ask your Facebook Group and to build a community everyone enjoys
• 26:20 Offering free content and drawing people to your paid services
• 28:47 Nurturing relationships with customers and using an email newsletter
• 30:55 Digital marketing for new online brands and leveraging TikTok to grow
• 38:50 The essence of leadership and why it's essential to running your business
• 40:09 Listening to your customers and learning what it is they want
• 46:11 The detriment of poor customer service and the lack of competition

Connect with Elisha Lee:

https://www.plantlee.com/

Facebook https://www.facebook.com/eattolivedaily/

Instagram https://www.instagram.com/eattolivedaily/

YouTube https://www.youtube.com/channel/UCId-gc81bcFd0nKQ31fnf3w

LinkedIn https://www.linkedin.com/in/elisha-lee/

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

Leveraging the power of digital marketing is key to getting prospects through your doors. However, it’s what you do with those leads after they opt-in that will make or break you. 

In this episode of the Fitness Franchise Podcast, Bryce Henson and Stevie Favis highlight tips, tactics, and trends in digital marketing. Stevie specializes in online lead generation and is the digital marketing franchise coach for Fit Body Boot Camp. 

Stevie shares insight into different advertising strategies, why you should automate your CRM, the impact of a referral strategy, why following up is key to closing business, and so much more. 

“Marketing isn’t something you should neglect as an owner or someone getting into another field. It’s your lifeblood. Without marketing, you’re not going to grow.” -Stevie Favis

Here's what you don't want to miss:

• 4:00 Finding a passion for digital marketing
• 7:45 Learning the Fit Body Boot Camp brand
• 9:00 Evolving into a well-rounded marketer
• 11:10 The value and importance of marketing
• 13:55 How to stay up to date with marketing trends
• 15:50 How to outsource your digital marketing
• 22:25 Tips and tactics for Facebook Advertising
• 25:30 Automating your CRM follow up
• 27:20 Staying current with Facebook ad changes
• 29:06 Facebook Advertising objectives 101
• 33:00 Understanding your overall marketing strategy
• 36:55 The importance of a team you can trust

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

Visit our website:

https://www.fitnessfranchisepodcast.com/

It's no surprise that Americans are on a slippery slope when it comes to health and wellness. In fact, 40% of Americans are obese. They often struggle to find time to eat good foods and exercise, which we all know is a prerequisite to living a long and healthy life. So, why do obesity rates continue to increase year over year if we all know the solution?

In today's Fitness Franchise Podcast, Bryce Henson gets to the bottom of this question with Dr. Karen Wolfe. She is a wife, mother of three, an Australian physician, entrepreneur, Healthy Lifestyle Coach, author, and international speaker leading the way in health and wellness. 

Bryce and Dr. Karen discuss integrating wellness skills into your fitness coaching, why you should become a trusted source for wellness information, the dangers of intersecting life and business as an entrepreneur, and so much more. 

"I want people to be their own best health advocates and really know what's going on inside their bodies." -Dr. Karen Wolfe

Here's what you don't want to miss:

• 3:00 Dropping out of the Olympics to become a sports medicine physician 
• 4:30 The importance of following what's in your heart
• 5:40 Leading a fit life and understand the mindset of your clients
• 8:54 Why leading a life outdoors creates positive habits
• 11:00 Why passion should drive you and the importance of a mentor
• 14:06 Becoming a fitness entrepreneur and training others to do the same
• 16:33 How to integrating wellness skills into your coaching program 
• 17:22 Your client's struggles and how to empower change
• 19:20 Obesity rates in America and shining light on the real issues
• 23:00 Why building your email list as an entrepreneur is highly valuable 
• 26:44 The dangers of intersecting life and business as an entrepreneur
• 29:35 How burnout often leads to a watershed moment for entrepreneurs 
• 30:20 Creating wellness programs and building momentum 

Connect with us on the socials:

Instagram https://www.instagram.com/fitnessfranchisepodcast/

Facebook https://www.facebook.com/fitnessfranchisepodcast/

LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

Visit our website:

https://www.fitnessfranchisepodcast.com/