Fitness CEO

Fitness CEO

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Fitness CEO episodes

  • 006. A Fitness Entrepreneur with an Ironclad Mindset

    Every successful fitness entrepreneur knows that a positive mindset and belief in their abilities is key to achieving any goal. It's true whether the goal is to get stronger, lose weight, help more clients, make more money, or grow their brand. The more one focuses on positive thoughts and beliefs; the more one can achieve. 

     

    In today's Fitness Franchise Podcast episode, Bryce Henson speaks with Tom Hough, a Fit Body Boot Camp owner, business mentor, and mindset coach. He has personally helped dozens of fitness experts to grow their Fit Body Boot Camp franchise. Along with his wife, Katie, they operate a successful gym with the mission to positively impact their community through their fitness, nutrition, and mindset coaching. 

     

    Tom shares with us how he got started in the fitness industry, how to overcome shiny object syndrome, the concept of great coaching, why you should be client-centric, what to expect in your first six months as a franchise owner, and so much more.

     

    "There are three types of people in the world—folks who watch things happen. There are people that make things happen and people who wonder what the heck just happened. Which one do you want to be in your life?" -Tom Hough

     

    2:14 Tom's journey to fulfilling a dream

    7:00 The importance of consistency and patience in fitness

    9:00 The confidence it takes to lead others and working on yourself first

    10:10 What to expect in your first six months of starting a franchise

    12:05 Negotiating a new lease and not losing your life savings

    14:24 Effective communication and serving people through sales

    15:51 Putting in the reps, stacking wins, and overcoming imposter syndrome

    17:47 Why focusing on the client experience should come first

    19:30 Having a partner to keep you grounded and the importance of growing together

    22:51 Going beyond fitness and changing lives through mindset coaching

    27:20 How to master the fundamentals and avoid shiny object syndrome 

    30:11 Surviving 2020 and pivoting into a virtual workout program

    34:25 The concept of great coaching and the habits of successful gym owners

    39:40 The biggest challenges that you'll face as a gym owner

    49 min
  • 005. An Expert Marketer With a Winning Formula

    Welcome back to the Fitness Franchise Podcast. In today's episode, Bryce Henson interviews Fit Body Boot Camp franchise owner and certified personal fitness trainer Tyler Savoy. Tyler has been a personal fitness trainer with 10+ years and over 15,000 hours of 1-on-1 personal training experience. 

    Since 2013, Tyler has built a highly successful multi-franchise fitness empire. He has an incredible amount of knowledge in marketing strategies and sales tactics and mentors gym owners across the country to grow a successful gym. 

    Tyler discusses the correlation between business growth and personal development, the personal habits of successful entrepreneurs, the best advice he's ever received, how to be a great marketer, the critical skills of successful selling, and so much more.

    "You don't need to know how to execute every tactic, but you need to understand the overall marketing strategy and be a student of sales, influence, and persuasion." -Tyler Savoy

    Here's what you don't want to miss:

    • 3:34 Recognizing the value of fitness and making it a career
    • 7:40 The importance of honing in your marketing and sales skills
    • 8:50 Transitioning from high-performing athletes to a new demographic of dedicated people
    • 10:00 Helping people overcome anxiety and build self-confidence
    • 12:35 The challenges Tyler overcame and lessons learned while growing a franchise 
    • 14:00 How his ego held him back and what he would do different today
    • 16:30 How to run a successful franchise and the mistakes you'll face along the way
    • 18:22 The downside of hiring people out of desperation and spreading yourself too thin 
    • 21:05 Opening your second location and how to stress-test the decision 
    • 26:40 Where to start with marketing and generating leads for your team to create sales
    • 29:30 The importance of adding value at all levels and the skills you need to know
    • 34:37 Tyler's journey to becoming a business coach and connecting with other gym owners
    • 38:14 The signs of a successful gym owner and the importance of mentorship 
    • 41:33 Significant challenges for most gym owners and how to overcome them
    • 43:00 The importance of a plan and how to take massive action to move the needle today

    Connect with us on the socials:

    Instagram https://www.instagram.com/fitnessfranchisepodcast/

    Facebook https://www.facebook.com/fitnessfranchisepodcast/

    LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

    YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

    50 min
  • 004. A College Athlete Turned Fitness Franchise All-Star

    The Fitness Franchise Podcast is back with another fantastic interview. Today, Bryce Henson interviews Barrett Henson, a former college athlete who shares his experience owning a Fit Body Boot Camp franchise.

    His franchise location has consistently made the top 10 for both revenue and community impact. He also serves as a franchise business coach for the Fit Body Boot Camp brand and mentors over 100 franchise owners across the U.S. and Canada. 

    Barrett breaks down why it's so essential to expect greatness from yourself, how to reinforce successful behavior within your coaches and staff, the hidden gem of being a franchise owner, and so much more. 

    "From a business standpoint, I believe you can do a lot more than what you think you can. Starting out, I was the coach, I was the admin, I was the phone person, the sales guy, and the janitor. There were many, many late nights doing a lot of stuff, and I'm so blessed because of it. I literally put in the reps to learn the business inside and out." -Barrett Henson

    Here's what you don't want to miss:

    • 3:59 How the proper coaching and sports can be the backbone of success
    • 7:45 The importance of being a self-motivated person in all aspects of life
    • 11:00 The importance of accountability and learning humility
    • 13:45 Positive behaviors and why you should demand greatness in yourself
    • 15:29 How great leaders and coaches can provide the proper feedback
    • 17:50 Creating an atmosphere of excellence for your employees
    • 19:14 How your unrelated work experience can transition into gym ownership
    • 25:00 Being humble and stepping outside your comfort zone
    • 31:14 Doing the reps to reinforce successful behavior
    • 35:00 Why it's so crucial to learning your business inside and out 
    • 37:30 The hidden gem of being an owner in a fitness gym
    • 39:55 Why you should spend more time developing each coach to reduce the "suck factor"
    • 45:00 How giving back to the community builds culture within your team
    • 54:20 The commonality in successful coaching and the humility to learn more

    Connect with us on the socials:

    Instagram https://www.instagram.com/fitnessfranchisepodcast/

    Facebook https://www.facebook.com/fitnessfranchisepodcast/

    LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

    YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

    1 hr 11 min
  • 003. From 100k in Debt to an 8 Figure Earner

    In today's Fitness Franchise Podcast, Bryce Henson takes a deep dive into the highly successful career of Matt Wilber. Matt opened his first Fit Body Bootcamp franchise in 2013 with 100k in student loan debt, maxed-out credit cards, all while living in his grandmother's basement. 

    He now owns 9 franchise locations with 60 full-time employees, grossed over 28 million dollars in revenue, and is the Vice President of Product and Results for Fit Body Bootcamp.

    However, Matt did not start out a success story. Growing up as a chubby kid, Matt battled with self-esteem and confidence that eventually fueled his desire to learn everything he could about living a healthy lifestyle, training, and nutrition.

    Tune in to hear how Matt dealt with negative influences as a young adult, how asking the right questions led to more success, the secretes to scaling a fitness gym, how to overcome a negative belief in yourself, and so much more. 

    "A lot of people set goals and have the best intentions in the world, but they don't realize how many crap sandwiches they're going to have to eat to achieve those goals. And if you want the goals, you've got to be willing to eat the sandwich." -Matt Wilber 

    Here's what you don't want to miss:

    6:05 Why seeking knowledge beyond formal education is so important

    7:05 How Matt's work ethic prepared him for entrepreneurship 

    11:00 Building out your first gym and running out of money

    13:48 Hiring your first employee and offloading some responsibility

    15:21 Finally giving up control and being able to leverage your time

    17:55 The one thing that separates successful entrepreneurs from failure

    19:00 The skills needed to scale and grow your footprint

    22:55 Painful lessons and what not to do when scaling a gym 

    25:05 How to navigate change and set expectations 

    28:04 The difference between leadership and management 

    31:00 Addressing the needs of your community through charitable work

    35:15 Matt's "zone-of-genius" and teaching others to do the same

    39:00 What you need to know to be a super successful fitness gym

    42:50 The worst thing you can do in life and how Matt navigated 2020

    47:00 One of Matt's lowest points in life and the lessons he learned

    49:30 What drives Matt and his passion for helping others succeed

    53:29 The best advice Matt has ever received and how to view life through a 3D lens

    Connect with us on the socials:

    Instagram https://www.instagram.com/fitnessfranchisepodcast/

    Facebook https://www.facebook.com/fitnessfranchisepodcast/

    LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

    YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

     

    1 hr 1 min
  • 002. 8 Questions to Ask Before Buying a Fitness Franchise

    Are you looking to start a gym and considering a fitness franchise? When you first begin to research, it can be overwhelming. Most fitness entrepreneurs have no idea what questions to ask or how to find a franchisee with a proven success record. 

    Buying into the right brand, products, service, and business model is no small commitment. No matter what fitness concept you’re considering, it’s important to empower yourself to make the right decision. 

    In today’s Fitness Franchise Podcast episode, Bryce Henson and Bedros Keuilian break down eight questions to ask before buying a fitness franchise. 

    We’ll cover the importance of community impact, serving the ideal marketplace, why pre-marketing during the build is essential, tips to motivate your broker to find the right location, the optimal layout for a gym, planning out expenses, strategies to differentiate yourself from the competition, and so much more. 

    “When you out care your competition, then you’ll eventually win. Always take the long game, and your facility will thrive.”  -Bryce Henson

    “Competition becomes irrelevant when value is demonstrated, and differentiation is positioned.” -Bedros Keulian 

    What you don't want to miss:

    • 1:47 #1 How do I know if opening a fitness business is right for me?
    • 4:19 #2 What is the best client demographic?
    • 8:40 #3 How did 2020 impact the fitness industry?
    • 11:58 #4 What is the timeline to open a fitness business?
    • 15:48 #5 What are some strategies for finding a location? 
    • 19:20 #6 How do I create the facility I want?
    • 21:19 #7 What is the most significant expense of running a gym?
    • 25:30 #8 What do I need to know about the competition?

    Connect with us on the socials:

    Instagram https://www.instagram.com/fitnessfranchisepodcast/

    Facebook https://www.facebook.com/fitnessfranchisepodcast/

    LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

    YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

     

    32 min
  • 001. Cashing in the American Dream

    In today's Fitness Franchise Podcast, Bryce Henson interviews Bedros Keuilian, CEO of Fit Body Boot Camp, the world's fastest-growing fitness boot camp franchise. He's a serial entrepreneur, best-selling author, and known as the hidden genius that entrepreneurs and business experts turn to when they want to quickly scale their business, boost sales, and increase profits.

    Bedros shares his story of migrating to America, living on government-supported programs, the idea behind nutritional brands like Trulean, how Fit Body Bootcamp survived 2020, why alignment is so crucial in your business, overcoming severe anxiety, and so much more.

    This rags to riches story is living proof the American Dream is real. 

    “The only limiting factor to impacting growth is the people around you. It's not even money… money is not a limiter. If you're good at what you do, money will come.” 

    -Bedros Keuilian

    Here's what you don't want to miss:

    • 6:00 Taking on pain of others and thriving in adversity
    • 9:30 Learning to be resilient, resourceful, and relentless
    • 11:55 The ideation of Fit Body Bootcamp
    • 15:00 Subleasing the first Fit Body Bootcamp location
    • 16:30 The moment Fit Body Bootcamp began to grow
    • 17:20 Transitioning Fit Body Bootcamp into a franchise model
    • 18:50 The Fitness Body Bootcamp three core values
    • 20:25 Bedros highlights being the CEO of Fit Body Bootcamp
    • 23:25 The most significant detriment to the fitness industry
    • 26:13 The importance of pivoting quickly 
    • 29:40 Launching the Trulean supplement brand 
    • 33:00 Choosing the cleanest nutritional ingredients 
    • 37:33 The importance of creating alignment in your franchise
    • 38:55 The Modern Day Knight Project experience
    • 41:46 What Bedros learned from a significant life event
    • 44:55 How leadership-of-self helped Bedros overcome anxiety
    • 46:00 How neglecting yourself is a downward spiral
    • 49:05 Building a brotherhood through pain and suffering
    • 50:53 Facing the different seasons and phases of life
    • 54:04 The lessons Bedros learned from writing MAN UP
    • 59:09 Bedros shares a personal story from his youth

    Follow us on the Socials:

    Instagram https://www.instagram.com/fitnessfranchisepodcast/

    Facebook https://www.facebook.com/fitnessfranchisepodcast/

    LinkedIn https://www.linkedin.com/company/fitnessfranchisepodcast/about/

    YouTube https://www.youtube.com/channel/UCc2I2-oiey1NjLEwZJdUdww

     

    Connect with Bedros Keuilian:  

    Instagram https://www.instagram.com/bedroskeuilian/

    Facebook https://www.facebook.com/bedroskeuilian/

    Youtube https://www.youtube.com/user/KeuilianInc

    Twitter https://twitter.com/bedroskeuilian

    LinkedIn https://www.linkedin.com/in/bedroskeuilian/

    1 hr 9 min
  • 000. Fitness Franchise Podcast

    Welcome to the inaugural episode 000 of the Fitness Franchise Podcast. If you're a fitness entrepreneur who owns or has the desire to own a massively successful gym, then you've come to the right place. 

    Each week Bryce Henson and co-host Bedros Keuilian, both from Fitness Body Bootcamp, share three decades of combined experience owning and coaching gym owners throughout the world. 

    If you’re not familiar, Fit Body Bootcamp is the world's fastest-growing fitness boot camp franchise. 

    You'll listen to interviews with other fitness entrepreneurs in the trenches who share their strategies for success, fitness business consultants who'll explain the dos and don'ts of the industry, marketing professionals, franchising experts, and so much more. 

    We also discuss client case studies and transformational stories to better understand your dream client and those you can best serve. 

    Our ultimate goal is to inspire fitness entrepreneurs like you to operate, launch, and grow their businesses. 

    Connect with us on the socials

    Instagram

    Facebook

    LinkedIn

    YouTube 

    22 min
  • How One Local Gym is Planning to Keep Patrons Safe And Strong

    Click on this link to watch the video https://www.fox2detroit.com/video/690992 or you can read the video Transcript below:

    Let's talk about gyms because that's been a question for many people because a gym for some people, it gives you peace of mind. It's good for you mentally and physically. It's an important place. They will reopen in the governor's fifth phase of her reopening plan, but it won't be business. As usual.

    Joining us live via Skype is Berkeley Fit Body Boot Camp owner Barrett Henson. Good morning. Hey, good morning, Dena. I'm glad you're with us. I got to keep hitting my ear thing. First of all, let's talk about when do you guys get to reopen and what's the status now?

    You can work out outside, right? Yes. So right now the latest status from the governor. We're able to have groups of up to a hundred outside. So that is something we're certainly looking at, trying to put together. And, we're excited about that. That just means there's a lot of things there's light at the end of the tunnel.

    And when we really look at other States that are bordering us, other fitness centers have been allowed to come back in and we're just getting really excited. Cause there's a lot of good things coming. Okay. So ideally you want, you want your clients to be able to come inside to the gym? what's that going to look like.

    We love to have our clients back in here and certainly it is going to be a little bit different. You know, right now we've, and you can see the screenshot going across. We created a train in place module where, you know, our clients will come in. We'll make sure that they have. Safe, social distance.

    They have their own little box, their territory that they come into, which allows us, our coaches to put them through workouts. We're able to, you know, give them equipment that they might not have at home. And, you know, ultimately be able to give them the motivation, that form correction and the coaching that everybody needs when you do look to, to get into exercise and fitness.

    And we're just really excited about that. You know, we certainly know it's going to be a little bit different, but at the same time, we're also going to be able to, to have a live stream. We're also going to be able to, you know, keep doing full length, video recorded sessions. You know, our big priority is to provide an unbelievable product at the same time, making sure that every one of our clients is doing so in a very safe manner.

    It's so hard because gyms are so essential for physical activity, for health, for mental health, for coming together, and then socialization, all those things that you get from going to the gym. But at the same time, it's a tight spot where you're breathing heavy. There's germs there, people are sweating.

    So there's a lot of challenges, certainly. And you know, it is going to have a little bit of an impact to our training sessions. In terms of the schedule, we're going to have a little bit more time in between. It's going to be a lot more cleaning that we're, you know, we're already doing. But we have fogers we have other, you know, standardization sprayers that after every single session, you know, we're going to make sure that it's you know, surgically clean top to bottom and, you know, I can't really.

    Right. But you know, just kind of looking at how things have happened, you know, and this is just speculation truly is probably about two weeks as optimistic.

    Contact Fit Body Boot Camp Headquarters

    Address:- 5867 Pine Ave, Rancho Santa Margarita, CA 91709

    Phone:- (888) 638-3222

    https://fitbodybootcamp.com

    4 min
  • How One Local Gym is Planning to Keep Patrons Safe And Strong

    Click on this link to watch the video https://www.fox2detroit.com/video/690992 or you can read the video Transcript below:

    Let's talk about gyms because that's been a question for many people because a gym for some people, it gives you peace of mind. It's good for you mentally and physically. It's an important place. They will reopen in the governor's fifth phase of her reopening plan, but it won't be business. As usual.

    Joining us live via Skype is Berkeley Fit Body Boot Camp owner Barrett Henson. Good morning. Hey, good morning, Dena. I'm glad you're with us. I got to keep hitting my ear thing. First of all, let's talk about when do you guys get to reopen and what's the status now?

    You can work out outside, right? Yes. So right now the latest status from the governor. We're able to have groups of up to a hundred outside. So that is something we're certainly looking at, trying to put together. And, we're excited about that. That just means there's a lot of things there's light at the end of the tunnel.

    And when we really look at other States that are bordering us, other fitness centers have been allowed to come back in and we're just getting really excited. Cause there's a lot of good things coming. Okay. So ideally you want, you want your clients to be able to come inside to the gym? what's that going to look like.

    We love to have our clients back in here and certainly it is going to be a little bit different. You know, right now we've, and you can see the screenshot going across. We created a train in place module where, you know, our clients will come in. We'll make sure that they have. Safe, social distance.

    They have their own little box, their territory that they come into, which allows us, our coaches to put them through workouts. We're able to, you know, give them equipment that they might not have at home. And, you know, ultimately be able to give them the motivation, that form correction and the coaching that everybody needs when you do look to, to get into exercise and fitness.

    And we're just really excited about that. You know, we certainly know it's going to be a little bit different, but at the same time, we're also going to be able to, to have a live stream. We're also going to be able to, you know, keep doing full length, video recorded sessions. You know, our big priority is to provide an unbelievable product at the same time, making sure that every one of our clients is doing so in a very safe manner.

    It's so hard because gyms are so essential for physical activity, for health, for mental health, for coming together, and then socialization, all those things that you get from going to the gym. But at the same time, it's a tight spot where you're breathing heavy. There's germs there, people are sweating.

    So there's a lot of challenges, certainly. And you know, it is going to have a little bit of an impact to our training sessions. In terms of the schedule, we're going to have a little bit more time in between. It's going to be a lot more cleaning that we're, you know, we're already doing. But we have fogers we have other, you know, standardization sprayers that after every single session, you know, we're going to make sure that it's you know, surgically clean top to bottom and, you know, I can't really.

    Right. But you know, just kind of looking at how things have happened, you know, and this is just speculation truly is probably about two weeks as optimistic.

    Contact Fit Body Boot Camp Headquarters

    Address:- 5867 Pine Ave, Rancho Santa Margarita, CA 91709

    Phone:- (888) 638-3222

    https://fitbodybootcamp.com

    4 min
  • How 30-minute workouts can propel weight loss

    Can 30-minutes of exercise, per day, be enough to see a significant weight loss? The answer is yes, according to Berkley Fit Body Client, Tash Schurgin, and Berkley Fit Body Boot Camp owner, Barrett Henson.

    Both join The Nine to discuss weight loss, and what you should be eating after a work-out.

    For more information about BFFBC: fitbodybootcamp.com/berkleyfitnessbootcamp.

    Contact Fit Body Boot Camp Headquarters

    Address:- 5867 Pine Ave, Rancho Santa Margarita, CA 91709

    Phone:- (888) 638-3222

    6 min

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