It was a big weekend at the box office and for industry news. With Five Nights at Freddy's 2 hitting the big screen, Lauren and Matthew take us through the audiences and marketing opportunities for the horror sequel. But our eyes are turned a few weeks from now to the release of Avatar: Fire and Ash. Join us Behind the Screens to see how marketers can not only bridge the gap for the week to come, but build audiences for the end of year titles.

Topics and times:

• Netflix and Warner Bros. deal - 0:39

• How exhibitors can plan ahead - 2:40

• Box office overview, Zootopia 2, Now You See Me, Wicked: For Good - 4:24

• Five Nights at Freddy's 2 box office performance - 6:25

• Five Nights at Freddy's 2 audience analysis - 7:14

• Marketing recommendations to bridge a quiet week until Avatar - 9:16

• Looking ahead; Ella McCay - 12:52

• Ella McCay pre-sales audience and marketing opportunities - 14:20

• Avatar: Fire and Ash pre-sales analysis and audiences - 17:35

• Opportunities for Avatar to lean into - 21:51

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