September 08, 2025

Five Reasons Churches Should Still Try to Reach Boomers

23 minutes

In this episode, Thom and Sam dive into five compelling reasons churches should still prioritize reaching Baby Boomers. Despite cultural shifts, Boomers remain a vital part of many communities—and churches. They’re often more open to spiritual conversations, have time and resources to invest in ministry, and bring deep life experience that can benefit younger generations. Boomers still matter, and your church can more effectively reach and disciple them.

Boomer Nones are declining (from 28% to 24% in one year).

Boomers will likely be a significant portion of the church’s volunteer base.

Boomers will likely be higher givers.

Boomers’ life expectancy is close to 90 years old.

Boomers can lead the way in legacy giving.

Source: Ryan Burge, “Religion in 2024: The Plateau Is Real.” Graphs about Religion. Burge uses the data from The Cooperative Election Study, 2008 to 2024.

Resources:

Upward Running

Rooted

Church Growth Services: Get your free campaign capacity analysis!

“Religion in 2024: The Plateau Is Real” by Ryan Burge

Ryan Burge

Church Answers Platinum Membership

FREE Research Report! New Surprising Insights

The Hope Initiative

Episode Sponsors:

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The Rooted experience can help you create a discipleship culture that connects your people and leads to ongoing life change in Jesus. Rooted is…

A proven plan for helping people connect to God, their church, and their purpose

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An approach to discipleship that helps people step out of their comfort zones and experience life-changing rhythms of discipleship

An opportunity to change the culture of your church

Visit experiencerooted.com/churchanswers for free resources to help you learn more, including the What is Rooted? video and a free download of the Rooted experience framework and Rooted Workbook sample.

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By Thom Rainer

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