Here's something we don't talk about enough when it comes to marketing… 

What does effective marketing look like for your business? 

I know what the web celebs will say.

They'll say, “Marketing works when you're booked out with clients for months on end!” or “When your post goes viral and you grow your following by tens of thousands of people overnight!” Then that is success. 

But is it effective? And who is it effective for? And are you the person it's effective for? 

Today on the pod, I want to give you a process to think about what effective marketing looks like for your specific business. Because, if you don't know what effective marketing looks like, you're never going to know if marketing is really paying off. 

In this episode you'll learn:

• The five steps to work through the question, “What does effective marketing look like to you?” 

• When to quit marketing methods that aren’t working for you.

• How to know if your marketing is actually working. 

• How to determine if your business needs a big audience or strong relationships.