Fix the Conversation

Starting from the beginning is always the best place to start. I have found that in my past professional life and with my clients - when it comes to marketing your business, you want to get the website done and a logo package created and sign up with the luxury magazine to show you’re legit ASAP. I did that. I’ll raise my hand there. I’ve had clients who do that too because they felt they needed to show to the world that they mean business with a $10k website, $5k logo design, and $20k ad package. The problem with all of this is that if you’re not super clear on your messaging and specifically WHO you’re messaging to…ya’ll, you’re wasting a crapload of money and time…and you’ll wind up feeling frustrated, overwhelmed and broke quickly.

I’ve already revised my website - like major overhauls - 3 times in a little over 2 years.

Two things you need to consider BEFORE you start working on marketing materials:

1. WHO is your perfect client? Demographics and psychographics
2. WHAT does your perfect client need to hear from you? Really stop to think before you send that email or post on social media, “What does she or he need to hear from me today? What can I share that will make their life easier today?” See the difference? If you’re just posting about your product or service and not sharing information that would be helpful - you’ll lose each and every time.

Check out my website for more information at www.heatherlisle.com. Don't forget to follow me on IG @heather_lisle

> If you’re an up and comer or manage up and comers at your firm, be sure to register for Partner Power Lunch Hour mini-trainings (only 30 minutes!) designed to teach you how to create, connect and cash in on your network. Click HERE to register!

> To learn more about how to communicate with others based on personality type, click HERE to grab my FREE cheatsheet.

>Connect with me on Instagram @heather_lisle or on LinkedIn @heatherlisleco 

>Visit my website at www.heatherlisle.com to learn more about the trainings I offer and how to work with me.

Have you ever taken the Meyers Briggs test? Or the Enneagram? How about the Colors test…or for me, I remember the first time I took the DiSC assessment, I was a Regional Vice President of Resource Development for the American Lung Association. I was at a leadership conference and we spent a half day with a facilitator learning about our behavior styles…and I found it fascinating. It helped me to be able to communicate with my team better and make better decisions with the volunteers and donors I worked with as well.

Fast forward to about 7 years ago, I took the DiSC again when I became Chief of Public Affairs for an elected official. On our leadership team (there were only 7 of us), one of the guys was soooo hard for me to work with, and I struggled. When he took the DiSC and I learned about his style…it was a game changer for our relationship.

About 2 years ago, I became a DiSC facilitator…I believe in this tool so much that I use it with my clients to be able to help them understand how they will best communicate with their perfect clients.

Allow me to help you find your path to communicate better and clearer. Check out my IG @heather_lisle or on my website www.heatherlisle.com to get more information.

Book your 60 minute Messaging & Marketing Strategy Call with me today to go over how the DiSC Assessment can and will help you.

> If you’re an up and comer or manage up and comers at your firm, be sure to register for Partner Power Lunch Hour mini-trainings (only 30 minutes!) designed to teach you how to create, connect and cash in on your network. Click HERE to register!

> To learn more about how to communicate with others based on personality type, click HERE to grab my FREE cheatsheet.

>Connect with me on Instagram @heather_lisle or on LinkedIn @heatherlisleco 

>Visit my website at www.heatherlisle.com to learn more about the trainings I offer and how to work with me.

Spending 23+ years in a corporate setting and transitioning to entrepreneurship wasn’t easy. It wasn’t just the scheduling changes that took place. I came from an environment where I had my calendar booked every 30 minutes, sometimes every 15 minutes with a different meeting…to in charge of my own schedule. But, it was for me - much harder to be by myself working and alone every day with no one to collaborate with much less talk to and bounce ideas.

Finding my people online was HUGE for me to have any success in business…and it’s still hard, but I’ve got my people to share my good and bad days with and they understand because they’re in the same boat.

If you’re looking for external validation from a partner or spouse who isn’t an entrepreneur - you’ll be disappointed all the time. 

My advice: find your people who can be a good support system and learn how to be your own cheerleader. I do that by writing down the days I have AWESOME things happen and will make myself go back and read those great things on the days that I have a crappy day.

Don't forget to follow me on IG @heather_lisle or check out more of what I have to offer to help you make money online at www.heatherlisle.com

> If you’re an up and comer or manage up and comers at your firm, be sure to register for Partner Power Lunch Hour mini-trainings (only 30 minutes!) designed to teach you how to create, connect and cash in on your network. Click HERE to register!

> To learn more about how to communicate with others based on personality type, click HERE to grab my FREE cheatsheet.

>Connect with me on Instagram @heather_lisle or on LinkedIn @heatherlisleco 

>Visit my website at www.heatherlisle.com to learn more about the trainings I offer and how to work with me.

Why a podcast? Why me? Why now? You’ve likely had times in life where you felt called or compelled or whatever that pull in your gut is to do something. I have had that pull for YEARS. 

Why another marketing podcast? Well, because my style of marketing and messaging is different than everyone else out there. I dig into the messaging FIRST before we even start talking about marketing. Why? Because your marketing will suck money and life out of you if you’re not clear on who you’re talking to and what you do different over anyone else.

Why me? Good question. I think it’s a God thing. I’ve always been a performer and super comfortable on stage. I’m a communications major from college too…interviewing and talking has always been easy for me. 

Why now? Another good question. I’ve been talking about having a podcast for a few years. I finally got sick of me telling myself, “Why have you not done this yet?” So, there’s that. I’m ready now. Let’s go.

Let's start the conversation. Feel free to follow me on IG @heather_lisle & DM me to let me know your thoughts!

Check out all I have to offer at www.heatherlisle.com

> If you’re an up and comer or manage up and comers at your firm, be sure to register for Partner Power Lunch Hour mini-trainings (only 30 minutes!) designed to teach you how to create, connect and cash in on your network. Click HERE to register!

> To learn more about how to communicate with others based on personality type, click HERE to grab my FREE cheatsheet.

>Connect with me on Instagram @heather_lisle or on LinkedIn @heatherlisleco 

>Visit my website at www.heatherlisle.com to learn more about the trainings I offer and how to work with me.