Event marketing is changing fast and relying on last year’s playbook is one of the quickest ways to fall behind. Ashley Currin and Jay Schwedelson unpack the most common pitfalls in event marketing, why routine tactics no longer deliver, and how small shifts in email, social, and video strategy can dramatically improve engagement. You’ll hear how to create campaigns that stand out, where to test new ideas, and how to avoid sending the negative signals that quietly hurt registration. They also talk through ways to communicate the value of experimentation to stakeholders, so your team can move faster, try smarter approaches, and make better decisions with real data. If you want your next event cycle to perform better than the last, this conversation gives you the insights and tactics to make it happen. 🔔 Love the podcast? Don’t forget to subscribe and leave a review! 📧 Want to work with us? Find out more at <a href="https://meetcohera.com/" target="_blank" rel="noreferrer noopener">https://meetcohera.com/</a>

Event marketing is changing fast and relying on last year’s playbook is one of the quickest ways to fall behind.Ashley Currin and Jay Schwedelson unpack the most common pitfalls in event marketing, why routine tactics no longer deliver, and how small shifts in email, social, and video strategy can dramatically improve engagement.You’ll hear how to create campaigns that stand out, where to test new ideas, and how to avoid sending the negative signals that quietly hurt registration.They also talk through ways to communicate the value of experimentation to stakeholders, so your team can move faster, try smarter approaches, and make better decisions with real data.If you want your next event cycle to perform better than the last, this conversation gives you the insights and tactics to make it happen.🔔 Love the podcast? Don’t forget to subscribe and leave a review!📧 Want to work with us? Find out more at https://meetcohera.com/

Event marketing is changing fast and relying on last year’s playbook is one of the quickest ways to fall behind. Ashley Currin and Jay Schwedelson unpack the most common pitfalls in event marketing, why routine tactics no longer deliver, and how small shifts in email, social, and video strategy can dramatically improve engagement. You’ll hear how to create campaigns that stand out, where to test new ideas, and how to avoid sending the negative signals that quietly hurt registration. They also talk through ways to communicate the value of experimentation to stakeholders, so your team can move faster, try smarter approaches, and make better decisions with real data. If you want your next event cycle to perform better than the last, this conversation gives you the insights and tactics to make it happen. 🔔 Love the podcast? Don’t forget to subscribe and leave a review! 📧 Want to work with us? Find out more at <a href="https://meetcohera.com/" rel="noopener noreferrer">https://meetcohera.com/</a>

Fix Your Event Marketing in 15 Minutes

Welcome to Event Planner Confessions, a Cohera podcast. Every week, we dive into the candid, unfiltered stories of event professionals navigating the vibrant world of event management. From behind-the-scenes wins to lessons learned the hard way, we explore how creativity, collaboration, and a little chaos come together to create unforgettable experiences. Hosted by the team at Cohera (formerly CSI DMC), we spotlight the people and passions that shape the industry, revealing what really goes on when the lights go up, the guests arrive, and the magic happens. Tune in for insights, laughter, and confessions that celebrate the power of human connection and how events truly have the ability to change the world, one story at a time.  Disclaimer: These confessions and stories have been altered to ensure anonymity and protect the identities of the individuals or entities involved. Any identifying details have been modified. The purpose of sharing these stories is to foster learning, celebrate our profession, and honor our clients and partners across the hospitality industry.

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Welcome to Event Planner Confessions, a Cohera podcast.Every week, we dive into the candid, unfiltered stories of event professionals navigating the vibrant world of event management. From behind-the-scenes wins to lessons learned the hard way, we explore how creativity, collaboration, and a little chaos come together to create unforgettable experiences.Hosted by the team at Cohera (formerly CSI DMC), we spotlight the people and passions that shape the industry, revealing what really goes on when the lights go up, the guests arrive, and the magic happens.Tune in for insights, laughter, and confessions that celebrate the power of human connection and how events truly have the ability to change the world, one story at a time. Disclaimer: These confessions and stories have been altered to ensure anonymity and protect the identities of the individuals or entities involved. Any identifying details have been modified. The purpose of sharing these stories is to foster learning, celebrate our profession, and honor our clients and partners across the hospitality industry.

Welcome to Event Planner Confessions, a Cohera podcast. Every week, we dive into the candid, unfiltered stories of event professionals navigating the vibrant world of event management. From behind-the-scenes wins to lessons learned the hard way, we explore how creativity, collaboration, and a little chaos come together to create unforgettable experiences. Hosted by the team at Cohera (formerly CSI DMC), we spotlight the people and passions that shape the industry, revealing what really goes on when the lights go up, the guests arrive, and the magic happens. Tune in for insights, laughter, and confessions that celebrate the power of human connection and how events truly have the ability to change the world, one story at a time.&nbsp; Disclaimer: These confessions and stories have been altered to ensure anonymity and protect the identities of the individuals or entities involved. Any identifying details have been modified. The purpose of sharing these stories is to foster learning, celebrate our profession, and honor our clients and partners across the hospitality industry.

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Fix Your Event Marketing in 15 Minutes

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