Event marketing is changing fast and relying on last year’s playbook is one of the quickest ways to fall behind.

Ashley Currin and Jay Schwedelson unpack the most common pitfalls in event marketing, why routine tactics no longer deliver, and how small shifts in email, social, and video strategy can dramatically improve engagement.

You’ll hear how to create campaigns that stand out, where to test new ideas, and how to avoid sending the negative signals that quietly hurt registration.

They also talk through ways to communicate the value of experimentation to stakeholders, so your team can move faster, try smarter approaches, and make better decisions with real data.

If you want your next event cycle to perform better than the last, this conversation gives you the insights and tactics to make it happen.

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