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Joe Kovacs has found a niche in which many unwarranted sellers are destroying brand loyalty and brand reputations on marketplaces. He founded, Brand Guarde, which has dedicated the last 3 years to helping companies of all sizes successfully regain control of their distribution and presence on marketplaces like Amazon. We talk about how brands can take control of their distribution, pricing, and processes to reduce bad actors that may harm their pricing models and brand reputation.