Flex Your Hustle

Sometimes in business, we need to pivot fast. If you wait too long, you might lose your chance. But if you move too quickly, are you seeing the whole picture? What makes a founder confidently move when they know their entire business is on the line? 

 

In this special double episode of Flex Your Hustle, Michelle Lomas speaks to Irene Falcone, Founder of Sans Drinks. This is not the typical Flex Your Hustle episode. Michelle caught Irene on the day that she decided to completely uphaul the entire business model she had been spending years building - and within 24 hours, her new direction was announced to the public. Listen as Irene talks to Michelle about her decision-making process, how listening to her customers gives her a leg up to grow her business, and how her obsession with business performance drives her further. 

Irene founded Sans Drinks in 2020 after being frustrated with the low quality, sugar loaded non-alcoholic alternatives that were available in supermarkets and bottle shops. Today, Sans Drinks is Australia’s leading superstore for premium non-alcoholic beer, wine and spirits including Australia’s first physical non-alcoholic bottle shop in Sydney’s Westfield Warringah Mall. Irene is a serial entrepreneur, having launched and sold her previous business Nourished Life for $20Million dollars to ASX listed BWX Limited. Her open and host way of communicating to her customers, and unique approach as the face of her business has generated much applause and fans throughout the years.  

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected]  

Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy & Development: Michelle Lomas
Audio Editor: Carter Quinn

See omnystudio.com/listener for privacy information.

Been thinking about using podcasts as a marketing tactic to scale your business? Ever wondered what a podcast that works as a lead gen or a lead closing tool sounds like?

Well you're in luck -- we've recorded a bonus episode of the Flex Your Hustle podcast that asks "the client" why they made their podcast, Flex Your Hustle. If you hadn't worked it out - Flex Your Hustle podcast is paid for by Commission Factory and the reason it exists is to boost the profile of affiliate marketing, as well as the owners of small, successful businesses that have succeeded with thanks to Commission Factory. 

Zane McIntrye, CEO and Founder of Affiliate marketing company Commission Factory and Michelle Lomas, Ampel GM and host of the 'Flex Your Hustle' podcast  discuss their experience developing the Flex Your Hustle Podcast -- the process around how the podcast was made, the decision-making and what effect an audio channel has had for Commission Factory

The analytics quoted in this episode were accurate as at the first week of August 2022. Share the Flex Your Hustle podcast wherever you get your podcasts, or follow here at Podlink.    

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

Want to know what's next in digital media, affiliate marketing and performance marketing? Well this is the episode for you.

In the season finale of Flex Your Hustle, Michelle Lomas speaks to Gai Le Roy, CEO of IAB Australia. The IAB is is the peak trade association for online advertising in Australia. In their own words, their role is “to support sustainable and diverse investment in digital advertising across all platforms in Australia” The are just the right kind of parent the digital advertising industry needs, and a large part of why that is, is Gai Le Roy. With a background in high-level research and management, Gai has a wealth of experience and knowledge, and we couldn’t have asked for a stronger guest to finish the season with!

To find out more about the IAB, please visit them here: https://iabaustralia.com.au You can also listen to the IAB’s own podcast here: https://iabaustralia.com.au/iab-australia-podcast

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

Pandemics, recession, inflation.... let's face it - anything could happen with the economy next! That's why being prepared is important, and having strategies that can bend and flex as the market does.  

Listen in to this special 'Podinar) as James Taylor from Particular Audience discusses how to keep growing when the marketing around you is in flux.  Particular Audience's serviced AI software increases revenue for online retailers. They connect the right customer to the right product at the right time with 100% anonymous personalisation, and their products include automated product bundling, vector search, recommendations, and smart pricing technologies and incentives. To learn more about Particular Audience, head to the website here: https://particularaudience.com

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

TikTok marketing feel like a mystery to you? Why does some content work so well, while others fail spectacularly?  Well this may be the episode for you. 

This week, Michelle Lomas sits down with Kahrissa Bell, Chief Brand Officer at pre-made cocktail mixer brand Mr. Consistent to talk about successful marketing to the Gen Z audience - when you are Millennial.  They talk about breaking down gender stereotypes, brand collaborations and marketing success in TikTok.  

Founded by Kahrissa's husband Jarrad Bell as well as Michael Sebire and Jeremy Davidson, Mr Consistent was created as a way to get high-quality pre-made cocktail mixers into distribution, mainly to sell to venues to make business through the bar flow fast. To find out more about Mr Consistent, check them out here: https://www.mrconsistent.com.au

 

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas.

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For more information visit ampel.com.au or email us at [email protected]

See omnystudio.com/listener for privacy information.

Looking for a new model to market to influencers that is performance based but fair to all? Meet Stylink. 

Stylink was founded in 2017 and has since become one of the largest end-to-end content monetisation platforms worldwide during the past few years. They are an online affiliate influencer platform that connects online shops and content creators. Stylink is empowering more than 130,000 influencers across Germany, Austria, Switzerland, the UK, Ireland, the Netherlands, Belgium, France, the US, and have recently launched in Australia. Their community has generated more than 14 million shop visits per month and more than 380m EUR (576m AUD) in annual sales.

In this Publisher Spotlight, Michelle Lomas sits down with the COO of Stylink, Michael Elschenbroich to talk about their unique model that drives performance while creating a unique algorithm that rewards influencers fairly for lead generation, and still allows brands to only pay against a sale. 

Stylink are just one of the many great publishers available to access through Commission Factory. For more information reach out to the friendly team at Commission Factory here. 

FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Flex Your Hustle is created and produced by Ampel.

Hosted by Michelle Lomas.

Director of Audio Production Stuart Buckland.

Executive Producer Josh Butt. 

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

For more information visit ampel.com.au or email us at [email protected]

See omnystudio.com/listener for privacy information.

Why are personalised deals are so important? What kind of brand loyalty can it generate? Are consumers becoming more willing to share their data in exchange for tailored experiences?

In this Flex Your Hustle Podinar, the team at Revlifter will examine these questions and more. RevLifter is on a mission to make every eCommerce deal intelligent. Its technology enables brands to make sense of anonymous site visitors by using real-time signals from their journey to deliver hyper-personalised offers, recommendations and messages that have them spending more, more often. Listen in as they discuss how personalisation can drive performance. 

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

 

See omnystudio.com/listener for privacy information.

Does Marketing with purpose really work? And what does it really take to become a true brand for good? 

This week Michelle Lomas sits down with Elliot Midalia, the Co-Managing Director of Boody to discuss just this. Boody is a global powerhouse with sales in over 15 markets worldwide, and Australia's first B-Corp certified underwear brand.  But it has hardly been an overnight success. There is a lot to tell in the Boody story. Why do they call themselves "sustainable changemakers"? Why choose bamboo as the material to make the products with? What made environmental icon Dr Jane Goodall partner with Boody? And does all the hard work to be a truly sustainable brand make a difference in sales. Elliot Midalia joins Michelle in this episode to answer all of that and more!

Curious to know more about Boody and their various initiatives? Visit them at the website here: https://www.boody.com.au

 

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

 

See omnystudio.com/listener for privacy information.

Ever wondered what it takes to create a cult following with a beauty brand? 

In this episode of Flex Your Hustle, Michelle Lomas sits down with Sam Brett, the founder of cult sun care brand Naked Sundays. Sam is the founder of the business and author of two books as well as being an ex-Sunrise (Seven Network) reporter with a high profile within media circles. She developed and launched Naked Sundays in 2021, and very soon after launch its cult following grew. The brand, now stocked in Mecca and Beauty Bay, has seen products sell out online multiple times and has the backing of celebrities and influencers all around the world. Listen to hear Sam's story, why she created the product, and how she has generated such great success in such a short period of time. To learn more about the brand visit the website at https://nakedsundays.com

Use sunscreen as directed, reapply often, stay out of direct sunlight where possible. SPF is only one form of sun protection. Naked Sundays products are TGA compliant.

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

The coupon code is a well-known marketing tool, but it’s had a bad rep in the past. It’s been perceived as not delivering value, eating into profit margins and cheapening brands. But can’t that be true of any marketing channel when not used optimally? 

What if we thought about coupons more creatively? Imagine using coupons to solve a business problem, like reducing your overheads, or enriching your customer experience by unlocking access to new products.

In the first Podinar of the series, the team at Uniqodo share how advertisers can go beyond discounting to use coupons to serve their business goals. Uniqodo are the team that coined the term 'promotions experience'. The combine the performance of advanced promotions with great customer experience to supercharge conversion and engagement, and Uniqodo’s Promotion Experience Platform helps to target the right people in the moments that matter, with incentives that motivate and online experiences that inspire action. Find out more about Uniqodo here: https://www.uniqodo.com

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.