Flex Your Hustle

When a fantastic business idea is fuelled by an ardent purpose, you have something pretty special. But what do you do when consumers tune out your message? You pivot. 

Join Michelle Lomas as she sits down with Super Rewards founder Pascale Helyar-Moray to talk about a cashback rewards program that is changing people's super. Pascale, a passionate and committed advocate for women equity, founded Super Rewards to address the issues with gender super gap that is increasingly putting more and more women on the streets. Super Rewards  is a cashback rewards program that splits its commissions on referrals with their users and sends the cash right back into your super.  But as she soon found out, consumers simply aren't that interested in super. So how do you grow a product so beneficial to every Australian, when consumers are tapped out to Super messaging? You get clever, as we found out with our chat with Pascale. 

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

What's the best way to get your product seen and trialled? Through trusted recommendations.  But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need? 

Meet Linkby who are merging traditional publisher referrals with performance for more accountable editorial placement. Linkby is a global platform that helps brands generate more editorial coverage across global premium publishing brands, and only pay for conversions. Linkby works with more than 200 publishers across the globe. Some examples of publishers working with Linkby in Australia include Yahoo!, News.com.au, Daily Mail, Australian Community Media, Pedestrian TV, BuzzFeed, Concrete Playground, Urban List, Broadsheet, LadBible, Betoota Advocate, Inside Out, Vogue, ELLE, Marie Claire, and many more.

This episode Michelle Lomas sits down with Adrian Fagerlund, the co-founder of Linky to discuss how Linkby got started, how brands can work with them and what's next. 

Adrian is also offering a deal for Flex Your Hustle listeners - mention the podcast when you chat to Linkby and you will get free creative services from the Linkby team of specialists, they can help with anything from campaign angles, snappy headlines, publisher selection and will also help set campaign parameters that will set the brands up for success. Email [email protected] to get started.

Linkby are just one of the many great publishers available to access through Commission Factory. For more information reach out to the friendly team at Commission Factory here.  

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

It is every brands goal to become a more data-driven organisation, but true organisational change requires a shift in mindset and process, not just the introduction of new products. 

This episode, Michelle Lomas is joined by Ashleigh Gardiner, the Head of Data of meal delivery success-story My Muscle Chef.  A change in mindset in 2018 to move from being a food company using traditional marketing strategy, to being a data-driven customer experience company was the catalyst for My Muscle Chef’s explosive growth. In this episode, Ashleigh Gardiner shares the story of how the organisation was transformed from the ground up, how change to a data-driven organisation requires every person in the organisation to get on board, and how their performance marketing and affiliate marketing has been enhanced through this transformation. 

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

Ever wondered how Lovehoney became the number one sex toy retailer in the country, without paying a single cent in Facebook marketing? 

This week, Michelle Lomas sits down with the highly-awarded and respected Rob Godwin, the Director and Head of Operations at Lovehoney. Lovehoney is a $1.2 Billion global business and one of the fastest-growing sexual wellness retailers in Australia. They ship on average 600,000 orders of sexual wellness products to Aussies around Australia each year. They have won numerous awards for their excellence in retail, voted best online retailer and marketing innovation champion awards at the retail awards - and even the Queen has recognised the retailer not once, but twice! So how did the company scale like that given there are restrictions in some areas on advertising sex toys and sexual health products? Rob tells us the story, and it’s a cracker!

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

See omnystudio.com/listener for privacy information.

Driving performance through content requires a strong understanding of your audience, not just a great product. 

Join us on our very first episode as host Michelle Lomas sits down with Jody Allen, founder and Editor in Chief of publishing powerhouse Stay At Home Mum.  With over 1 Million+ Australian parents heading to the Stay At Home Mum website each month, Stay At Home Mum has firmly established itself among the Australian Mum community as a relatable source of true blue, brilliant and down-to-earth content that says it like it is. But it's Jody's unique understanding of what her audience really care about that has seen her business flourish. In this episode she talks to Michelle about making great content, listening to your audience, and growing a business out of content and affiliate marketing. 

Flex Your Hustle is proudly brought to you by Commission Factory.  If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more. 

Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at [email protected] 

Hosted: Michelle Lomas.
Executive Producer: Josh Butt 
Head of Strategy & Development: Michelle Lomas
Development Producer: Brittany Frappell,
Audio Editor: Justin MCarthur.
Director of Audio Production: Stuart Buckland.

 

See omnystudio.com/listener for privacy information.

We know why you are here. You think some of the ideas out there in modern-day marketing land are a bit flat, a bit dull, and you are looking to hear something different, something original, something with a bit of passion and soul. Well, we have just the group of people for you in this series.

Where creativity used to dominate, it just feels… well… kinda predictable. Ads have lost their jazz, data drives creative and media plans… Google, Facebook, Amazon, Linkedin - rinse and repeat.  It’s time for marketing to get a hustle on .....and that is where the 'Flex Your Hustle' podcast by Commission Factory comes in! 

Hosted by marketing consultant, content expert and General Manager of Ampel Michelle Lomas, 'Flex Your Hustle' will introduce you to amazing marketers that you've probably never heard of. 

Join us each week to be inspired by these success stories who share one thing in common, they did marketing differently.  FLEX YOUR HUSTLE - Brought to you by Commission Factory. 

If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Find out more about what they do here: https://bit.ly/3RNAptk

Thanks to Sophie Metcalfe, Emily Do and Zane McIntyre from Commission Factory

Flex Your Hustle is created and produced by Ampel. Hosted by Michelle Lomas. For more information visit ampel.com.au or email us at [email protected]

See omnystudio.com/listener for privacy information.