Think your "go with the flow" approach is what makes your business special? Think again. In this eye-opening episode, Gwen Bortner and Tonya Kubo reveal why "winging it" is costing you more than you realize - in time, money, and team morale. Every business runs exactly as it was designed, even if you never consciously designed it. The good news? You don't have to sacrifice creativity or spontaneity to build a more intentional business.

Learn:

• Why flexibility without structure leads to chaos
• How to identify high-impact areas for improvement
• Where to add structure without stifling creativity
• The surprising truth about what customers really want
• Simple steps to break free from operational chaos

Ready to transform your business from reactive to intentional? This episode shows you exactly where to start. Whether you're a creative entrepreneur who fears structure or a seasoned CEO looking to scale, you'll discover how to build the systems your business needs to thrive.

The Business You Really Want is the show for visionary women entrepreneurs who are ready to build sustainable, fulfilling businesses aligned with their values.