Flip the Focus

This is a story about staying human while solving serious problems, and building a business whose success is measured by the size of the problem it helps solve, not by how long it remains the only company doing it.

In this episode of Flip the Focus, Jen and Producer Nico sit down with Maddi Ingham, co-founder of GreenPay, Australia’s green payment processor, to talk about what happens when you take an ordinary piece of business infrastructure and give it a much bigger purpose.

Maddi’s story begins in management consulting, moves through startup operations, hypergrowth and impact finance, and eventually leads to GreenPay: a full-stack payment processor that donates 50% of its profits to protecting Australian nature. Rather than reinventing how payments work, GreenPay is looking at how an existing, widely used system can become a force for good.

Maddi is not building GreenPay from a place of commercial naivety. She talks about the realities of growth, funding, pricing and competition, and why she hopes GreenPay becomes enough of a threat that larger players are forced to do something significant for the planet too.

This is also a conversation about redefining founder success. Maddi says individual success is not really a thing, and that if another company took GreenPay’s idea and delivered even greater environmental impact, that would be an excellent outcome. It’s a powerful challenge to the scarcity mindset that says there is only room for one winner.

You’ll hear Maddi talk about the gender funding gap, the communities and mentors that helped her find her way into tech, the difference between progress and perfection, and why impact businesses should not be held to an impossible purity test. She also shares how GreenPay is thinking about brand, community and building a company people want to talk about when it is not in the room.

If you love this episode, subscribe, leave a star rating and give us a quick review. It helps more people find the show and supports our mission to share stories from leaders shaping tomorrow’s tech, startups and impact-led innovation: like Brittany Fox, Amy McLennan, Victor Dominello, Cindy Gallop, Ida Tin and more.

What advice would you give younger you if you started over? What would you love to change about your industry? Whose name should we all be shouting? These are the big 3 questions we ask every guest on Flip the Focus. Their answers get real deep, real fast.

Why Brittany Fox stopped waiting for permission and built a funded customer journey mapping tool.

In this episode of Flip the Focus, Jen and Producer Nico sit down with Brittany Fox, founder of Nevam, for a conversation about what happens when a sharp operator stops seeing mess as a nuisance and starts seeing it as a market.

Britt’s story is one of founder conviction: she went from marketing and consulting across huge systems to building a customer journey mapping tool designed to expose the cracks, connect the dots, and turn invisible friction into something businesses can actually act on.

Britt doesn’t just talk about building a product, she talks about building the right thing. After years of watching teams bury insights in spreadsheets, dead emails, PowerPoints, and disconnected tools, she built Nevam to give businesses a shared view of the customer journey, so the work stops stalling in theory and starts moving in reality. It’s a tool for clarity, for alignment, and for finally making the invisible visible.

And what makes this episode land is Brittany herself: A rare, funded female founder in a system that still vastly underfunds women, underestimates operators, and rewards polished noise over actual insight. Brittany is now in a place of real confidence; not the performative kind, but the kind that comes from knowing exactly what she’s solving, why it matters, and how to land funders who back her hard enough to build it her way.

You’ll hear why she chose to sell the house and create room to bet on herself, and how confidence can be built through action, not just mindset. This is a story about momentum, clarity, and the powerful simplicity of knowing that if you want the system to change, sometimes you have to build the thing that the system was missing.

If you love this episode, subscribe, leave a star rating, and give us a quick review. It helps more people find the show and supports our mission to share stories from leaders shaping tomorrow’s tech, startups, and female-founded innovation — like Brittany Fox, Amy McLennan, Victor Dominello, Cindy Gallop, Ida Tin and more.

What advice would you give younger you if you started over? What would you love to change about your industry? Whose name should we all be shouting? These are the big 3 questions we ask every guest on Flip the Focus. Their answers get real deep, real fast.

What is cybernetics, and why does it matter now than ever?

In this episode, Jen and Producer Nico sit down with Dr Amy McLennan, a medical anthropologist and systems thinker at ANU School of Cybernetics, for a conversation about cybernetics, leadership, and why the smartest way to understand technology is to stop treating it like a standalone thing. Cybernetics helps us look at tech feedback loops, relationships, and assumptions that shape what happens next.

Amy explains why tech is really a systems enabler; and why the real work is in understanding the people, intentions, and power dynamics around it. From a speculative factory called Frank, to the egg oversupply during COVID, this episode shows how small examples can reveal big truths about how systems behave when the world changes fast.

You’ll also hear why binary thinking gets us nowhere, why trust needs to be earned, and why the most useful leadership questions are the ones that surface what’s missing, what’s assumed, and what might break when the system is under pressure. For anyone leading teams, shaping culture, or making decisions in a complex environment, this one is a smart place to start.

If you love this episode, subscribe, leave a star rating, and give us a quick review. It helps more people find the show and supports our mission to share stories from leaders shaping tomorrow’s health, tech, and inclusion... like Amy McLennan, Victor Dominello, Cindy Gallop, Ida Tin and more.

Find out more about the books, people, and ideas in this episode

• Frank Makes a Factory by Josh Noble and Simona Dango: A piece of speculative fiction Amy uses to show how systems can be shaped by hidden assumptions.
• Invisible Women: Data Bias in a World Designed for Men by (absolute icon) Caroline Criado Perez: referenced by Jen in the discussion about women being left out of data and design.
• American Sirens by Kevin Hazzard: the book Amy mentions about the Freedom House Ambulance Service and the roots of modern emergency medicine.
• Sir Ken Robinson: Jen's reference (and one of her heroes) in the discussion about education systems, creativity, and industrial style thinking.
• Clue and Ida Tin: Jen mentions them as an example of women’s health tech that is thoughtful about data and privacy. (You can hear Ida Tin in Season One of Flip the Focus, she's incredible.)
• David Ogilvy: Jen references as an example of starting from human insight.
• Watson: Producer Nico mentions this in the AI history discussion as part of the longer arc of machine learning and pattern recognition.

Why staying curious is a skill - and how you can learn it.

In this episode, Jen and Producer Nico sit down with Dr Amy McLennan, a medical anthropologist and systems thinker at ANU School of Cybernetics, for a conversation about AI, health, and why the smartest tech conversations are never as simple as for or against. And it's such a huge one, we've made it into 2 episodes.. so make sure you subscribe and catch both!

Dr Amy breaks down why curiosity is a skill, why asking questions can feel weirdly uncomfortable, and why something as ordinary as eggs can reveal how wildly connected our systems really are. If you’re trying to make sense of the AI wave, the health data gap, or the pressure to have a hot take on everything, this one is a smart place to start.

You’ll hear about the real world stuff that tech headlines love to skip over: a surgical robot that couldn’t fit through the hospital door, the giant blind spots in women’s health data, and why “AI will save us” is just as unhelpful as “AI will ruin everything.”

If you love this episode, subscribe, leave a star rating, and give us a quick review. It helps more people find the show and supports our mission to share stories from leaders shaping tomorrow’s health, tech, and inclusion... like Amy McLennan, Victor Dominello, Cindy Gallop, Ida Tin and more.

Watch us on YouTube Flip the Focus Season 3 Amy McLennan

Find out more about the books, people, and ideas in this episode:

• Frank Makes a Factory by Josh Noble and Simona Dango: A piece of speculative fiction Amy uses to show how systems can be shaped by hidden assumptions.
• Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez: referenced by Jen in the discussion about women being left out of data and design.
• American Sirens by Kevin Hazzard: the book Amy mentions about the Freedom House Ambulance Service and the roots of modern emergency medicine.
• Sir Ken Robinson: Jen's reference (and one of her heroes) in the discussion about education systems, creativity, and industrial style thinking.
• Clue and Ida Tin: Jen mentions them as an example of women’s health tech that is thoughtful about data and privacy. (You can hear Ida Tin in Season One of Flip the Focus, she's incredible.)
• David Ogilvy: Jen references as an example of starting from human insight.
• Watson: Producer Nico mentions this in the AI history discussion as part of the longer arc of machine learning and pattern recognition.

What advice would you give younger you if you got to start over? What would you love to change about your industry? Whose name should we all be shouting? These are the big 3 questions we ask every guest on Flip the Focus. Their answers get real deep, real fast.

Should AI give us the ick - or should we get into it?

In this episode, Jen and Producer Nico sit down with Georgie Healy from In the Blink of AI for a conversation on curiosity and innovation in artificial intelligence.

You'll get personal stories, a heavy metal POV, and pondering how the three of us each relate to AI. From the pressure to either fully embrace AI or completely reject it, to the possibilities it's already unlocking in healthcare, you'll find out what the three of us think is exciting and what’s unsettling. Help us decide - should we be thoughtfully using AI, should it scare us - or is the smartest place to be in the messy middle?

If you love this episode, subscribe, leave a star rating, and give us a quick review. This helps more people find the show and supports our mission to share stories from leaders shaping tomorrow’s health, tech, and inclusion... like Georgie Healy, Victor Dominello, Cindy Gallop, Ida Tin and more. Let’s flip the focus, together.

Watch us on YouTube Flip the Focus Season 3 Georgie Healy

Can AI be trusted to help with mental health? Let’s get into it.

In this episode, host Jen Dobbie sits down with psychologist and founder Marika Conomos for a courageous, forward looking conversation on the intersection of human care and AI in mental health. Marika brings decades of clinical insight and a personal passion for tech, sharing the challenges and wins as she works to build ethical, accessible solutions for one of the toughest healthcare challenges.

Through raw stories and powerful stats, we explore the deep need for timely support, consistent care, and innovative technology. Tech always built and strictly regulated to serve humans first. From heartbreaking wait times to new possibilities for tech supported therapy, Jen and Marika break down what’s working, what isn’t, and why ethical guardrails are non negotiable for tech in care.

If you love this episode, help amplify our voice: subscribe, leave a star rating, and give us a quick review. This helps more people find the show and supports our mission to share stories from leaders shaping tomorrow’s health, tech, and inclusion—like Marika, Victor Dominello, Cindy Gallop, Ida Tin and more. Let’s flip the focus, together.

Flip the Focus Seasons 1 and 2 are made possible by Hotwire Australia.

Mental Health Resources: If this episode raised any issues for you; or you are experiencing poor mental health, you are not alone. Please reach out to your GP, talk to a trusted friend or colleague, or use the following resources.

Telephone Support

Lifeline Australia, 24/7 help at 13 11 14

SANE Helpline: 9-5 weekdays. 1800 18 7263

Online Support and Resources

Suicide Prevention Australia: https://www.suicidepreventionaust.org/

Where does digital trust come into our daily lived experiences? What impact should it have, and where does responsibility lie for getting it right? Let's get into it.

In this episode, Host Jen Dobbie is joined by the Honorable Victor Dominello. Victor is a globally recognised leader in digital government transformation, renowned for his human first approach to tech. Serving 14 years as a NSW politician, including 4 years as State Minister for Customer Service and Digital, he revolutionised public service with initiatives like Service NSW and the Digital Driver’s Licence. His introduction of revolutionary digital services was not without controversy or difficulty. His willingness to address those issues; along with his huge knowledge of, and passion for, the power of tech for good, continue to keep him at the forefront of the digital conversation.

Victor is now Director of the UNSW-UTS Trustworthy Digital Society Hub and Chair of Services Australia Advisory Board, driving ethical digital identity and government innovation strategies.

If you love this episode, subscribe and help amplify our voice by giving us a star rating and review. It'll help others find the show and mean we can carry on sharing stories from awesome people like Victor, Cindy Gallop, Ida Tin and more... Let's flip the focus, together.

Flip the Focus is made possible by Hotwire Australia.