Flip the Focus

Can tech automate the mental load? Join Host Jen Dobbie, and Claire Waring, co founder of personal EA service, Gether to find out. "Research shows that 90% of women still carry the weight of scheduling, organising and managing their family. So in a world where most startups, and most tech development is very male led, it just isn't a problem that founders had focused on." With the Women's Economic Equality Taskforce showing that barriers to women fully joining the workforce cost the Australian economy $128 billion, tech like Gether can't come a moment too soon. So let's get into it.

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Flip the Focus is made possible by Hotwire Australia.

What is the tech funding system in Australia, and is it broken for female entrepreneurs? Find out in today's Ep, with Host Jen Dobbie, and Noga Edelstein. Former General Counsel at Yahoo!7, Noga co-founded on-demand home services startup UrbanYou, which scaled rapidly Australia-wide and successfully exited via trade sale. She’s now highly sought after as an investor and advisor, and is a Venture Partner at Black Nova VC, Director of Advisory at Tractor Ventures, Entrepreneur-in-Residence at UTS Startups, and Mentor & Investor at Startmate. She served on the Board of SBE Australia which supports women-led businesses and boasts a proven track record of 85% of alum going on to raise capital. “We’re helping very small numbers of women, and we have not made a dent in the overall system. This is not a women’s issue. This is a systems issue.” Let's get into it.

Did you love this episode? Please subscribe wherever you get your podcasts, and help amplify our voice by giving us a star rating and a review. This'll help others find the show and flip the focus, together!

Flip the Focus is made possible by Hotwire Australia.