Flip the Switch

Flip the Switch

By Power Digital MarketingBusinessNewsBusiness News
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Flip the Switch episodes

  • Episode 49 - Matt Garrett

    The guys sit down with Matt Garrett - the co/founder and Executive Chairman of TGG Accounting. TGG is not your typical accounting firm - Matt has created a business model that helps struggling businesses avoid bankruptcy and ultimately maintain long term profibility. Matt talks us through his passion and desire to teach business owners the right way to manage their books and their business, through sound accounting practices.

    45 min
  • Episode 48 - Algorithm Update

    Coca Cola makes a move to get into the Java market, Trump heats things up with the Silicon Valley titans, and SurveyMonkey (remember them?) goes public after almost 20 years. For our main topic, we talk about the most recent Google algorithm update, how YOU can tell if your online business has been affected or penalized, and what to do about it. Let’s get into it.

    42 min
  • Episode 47 - Ryan Berman Pt. 2

    Today, we talk with our first ever recurring guest, Mr. Ryan Berman. We touch base about the venture he was just beginning the first time we interviewed him called Sock Problems and discuss how that has scaled and his learnings so far. We also talk about his new book Return on Courage which is available for Amazon Pre-Order. He is also the founder of several other ventures all falling under the Courage Brands umbrella, one of which involves one of our favorite companies, you guessed it...Amazon.

    42 min
  • Episode 46 - Brian Hershman

    The guys sit down with Brian Hershman, the owner and CEO of Indihoops & Top Gun basketball academy. Indihoops has become the one-stop shop for all things AAU as Brian has found a way to provide consumers scores, stats, and player rankings. If you love basketball, you are going to love this episode.

    49 min
  • Episode 45 - CRO Best Practices

    The guys dive into the big three as Apple becomes the 1st trillion dollar company, Facebook takes a big loss, and Amazon continues to become more profitable. Our main topic is about conversion rate optimization - which is the process of making your website better for your customers. We talk data points and quick tricks that have a significant impact on the website’s conversion rate.

    44 min
  • Episode 44 - Nick Barshick

    The guys had a very special guest on as they sat down with Nick Barshick the COO and Co-Founder of Chuze Fitness. Nick talks us through growing up around business owners and how the idea for a gym came to be. Chuze now has over 35 Locations in 3 states with an average of 7,000 members per location - Nick explains how the business has scaled and how culture has played an important role in the gym’s success.  

    33 min
  • Episode 43 - Charlie Ninegar

    We had the pleasure of sitting down with Charlie Ninegar VP of revenue for Spy Optic. We talked about what Charlie’s day to day looks like and how Spy has made some changes over the years to optimize their profitability. From Digital Marketing to strict pricing guidelines, Charlie walks us through the ever-changing landscape of working for a lifestyle brand.

    55 min
  • Episode 42 - Facebook CPM

    Facial Recognition makes its way to the hotel industry as alibaba and marriot team up in China.

    Apple discontinues the 2015 Macbook Pro which marks the end of its most popular model.

    Though Youtube TV has grown in viewership, the video platform struggles to stream the world cup as the feed goes down in crucial moments.

    Greg and Sophia (thats me) join us to discuss Facebook Ads costing more and how to be most efficient with your spend.  We finish with a minute with musk.

    35 min
  • Episode 41 - Entrepreneurial Industries

    Amazonians are upset that Bezos is selling face recognition technology to the police, PayPal invests $120 million to protect your identity, and the Supreme court makes a decision on the new internet state sales tax. Our main topic revolves around the 4 Emerging markets for the entrepreneur in all of us.

    49 min
  • Episode 40 - State of Affairs

    Bird Scooters becomes the fastest company to reach a billion dollar valuation, and ATT is merging with Time Warner. Adobe acquires Magento on top of seeing exceptional growth in revenue -  could they be next 10 Billion Dollar Software company? Our main discussion is about the opportunities and threats surrounding Digital Advertising - and where you should be allocating your ad spend in 2018. We finish with a Minute with Musk - and we think you’re really going to “dig” what Elon is up to now

    41 min

About Flip the Switch

From the publisher's feed

The Bad News: Working in the digital world, we’ve seen first-hand how hard it can be to tie digital in with the rest of the big picture of business operations. Professionals in the digital industry struggle with turning these digital trends, news, and tactics into management decisions because they fail to understand how everything plays together into the bigger scope that executives truly care about.