Flip the Switch

Google is pledging 300$ Million to help combat Fake News, and Walmart is looking to turn a very important insect into a tiny robot army. It’s time for Zuckerberg to face the music as Facebook catches a ton of heat for allowing access to the private data of millions of users. Our main discussion focuses on the current state of technology as the guys wonder where we headed next after a tough month for the tech giants.

Walmart is expanding it’s grocery delivery service nationwide to compete with Amazon, and site search optimization is about to get a lot more mainstream.  Youtube is trying to combat conspiracy theories by using Wikipedia and it reminds us a lot of our friends over at Facebook. The crypto market is tanking after Google announces they are banning advertising in the space, which prompted a conversation around other industries that have restraints on online advertising.

The guys had the pleasure of interviewing Chief Marketing Technologist Nicole Pereira, a funnel marketing expert. We took a deep dive in to the middle of the funnel or “lead nurturing” section of the sales cycle, and drew out some important information around optimizing the buyer’s journey.

Amazon is using wristbands that zap employees to provoke efficiency, & Yelp is using an offline tactic to have better insight in to their online business. DropBox is issuing a lot of equity to their executives, which reminds us of our good friends over at SnapChat. Our main discussion is with PR Expert Amanda Windsor, as she explained to us the in’s and out’s of trade shows and how they can help businesses grow online.

Fashion is changing, and it’s no surprise that Amazon’s at the forefront.  Snapchat continues to get bashed for their new interface, which they say it here to stay. Netflix continues to dominate, and a lot of it is thanks to Digital Marketing, Our main discussion revolves around ad platforms pushing for better user experience, and how your business needs pay attention to ad blockers. We close the show with a new segment called “a minute with Musk” ...which is about alleged long time listener Elon Musk.

Amazon is Launching a Full Fledged Logistics Company, & Taco Bell’s CEO is pullin a fast one by joining Chipotle. SpaceX is not done launching rockets, and our main discussion revolves around Facebook’s transparency issue and what it means for advertisers. We finish up with cool tech talk.

We round up the 4th Quarter for the top tech companies, and discuss where the titans of industry are headed next. The Dow plunged 1200 points on Monday but the guys explain why you shouldn’t panic. Cryptos start rebounding after an important senate hearing, and Elon Musk is up to somethin’.

The Super Bowl is here and companies are dropping more cash than ever to get their brand on your screen. The guys take a look at Super Bowl internet marketing and discuss how to use your budget on the big game. Apple comes out with a smart home device, and the single largest case of fraud is developing in the cryptoworld. Plus, we name our favorite superbowl commercials!

Amazon Go is open for business, and no humans work there. Toys R Us closes stores and Facebook is finding new ways to gather information from you. Our main discussion is on Instagram’s algorithm updates and best practices to maintain brand engagement. We wrap things up with a discussion on why cryptos are tanking and why you shouldn’t panic.

Apple is allowing customers to make an important decision, and Snap Chat is really starting to piss people off. Facebook throws a curveball and changes what your news feed looks like, and the guys discuss career burnout. We talk inspirational business people and answer a couple questions about internet marketing.