In today's Q&A, we are covering what sort of disclaimer (aka. terms and conditions) you should be including on your website, products or any other service for your own online business.

Do you have a question you want answered on our podcast?  We would love to help you!

Click here to ask your question!

Resources Mentioned in this Episode:

Our disclaimer - Reminder: We are not legal attorneys

Coaches Choice videos

Seth Godin - popular internet marketer

Have a Question? Ask it here!

Let’s dive into this week’s question!

JOCELYN: Hey y’all, you’re listening to Q&A with S&J.

SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let's get started.

What’s up guys? Welcome back to Q&A with S&J. This is our mini podcast that we come out with twice a week where we answer your questions. If you have any questions about online business, you can send those to us over at FlippedLifestyle.com./QASJ and we have a little form there where you can submit your question. Today’s question comes from Laura Goetz, just spelled Goetz?

JOCELYN: I am not sure. Laura, we are very sorry for butchering your name.

SHANE: I’m going to spell it, G-O-E-T-Z. Okay, Laura G. Laura G. writes:

“What types of disclaimers do you need to include in your websites, emails, and books?”

This is basically what kind of terms and conditions, and Laura, I guess you’re asking about legal liability, how to kind of exclude yourself from that where you make people sign your terms and conditions. We always preface all of these discussions with this simple point…

JOCELYN: With our disclaimer.

SHANE: This is our disclaimer about the disclaimers.

JOCELYN: Our disclaimer is that we are not legal professionals.

SHANE: We are not attorneys. So whatever we tell, take it with a grain of salt. If you really have a niche where you’ve got something with really complicated legal stuff or maybe there is liability involved, please go see a lawyer and don’t rely on what we’re about to tell you. That’s our disclaimer about disclaimers.

JOCELYN: Laura, this is a question that we have had a few times and that we’ve actually had ourselves when we were starting out in online business. It is very tricky to answer because like Shane said, we are not legal professionals. We are not lawyers and we are just kind of doing the best that we can, but what we did is we just went out online and found other websites who were doing similar things, looked at their disclaimers, and sort of modeled ours after theirs. I think that this is probably the best way to go about it.

If you are doing something specialized, maybe it’s like in the health industry, something to do with wellness or something that could maybe be harmful to people like as far as their well-being, you might want to go a step further like Shane was saying and possibly hire someone to help you to write a disclaimer for that.

SHANE: I have a pretty complicated niche in this because I sell football products and my football products are used by coaches and they are used to teach a very physical and violent game, so people can get hurt, people get hurt in football all the time. Kids get hurt. So my legal disclaimers, the same thing, come from the research that I did to other people who sell my stuff.

I went to places like Coaches Choice Video, anybody else that was selling products that were similar to my work where kids were learning drills, practice manuals, playbooks. I went and looked at their terms and conditions and I basically just took those terms and conditions and I kind of changed them around a little bit to fit my company, my need, my titles, and stuff like that, maybe combined a couple from different companies,

In today’s podcast we are bringing you a flipped podcast to help Glen and Annmarie take their business to the next level.

Each month we allow one of our audience members to call in and ask us questions about their online business.   We record the call and then share it with our listeners so everyone can learn from the consulting call!

In today's podcast you will learn:

How Glen and Annmarie moved from a physical course teaching kids to be safe to an online business

Why it doesn't have to be perfect to be put out there - hint: this is one of the biggest obstacles people struggle with

Our biggest tip for overcoming the fear that no one will buy what you create

Should you work together on one project or test out your own? We weigh in

How to let go of control and hire VA's to help your business grow

How much money do you really need coming in before you start outsourcing?

How to figure out which product to make and how to price it for your audience

What we personally determined to be a good threshold to quit our day job

All about our upcoming LIVE event in San Diego from March 28-29 with  Jill & Josh from Screwtheninetofive.com

Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!

Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!

 Links and resources mentioned in today’s show

Flipped Podcast - Apply for your free consulting call

Flip Your Life eCourse

Check out Glen and Annmarie's site ChildSafetyFun

Elementary Librarian

Podcast 3  - How to working with your spouse/significant other and not kill each other

Find a VA on Odesk or with a service like Virtual Staff Finder

OptimizeMyPodcast - our podcast editing and shownotes team

Logonerds - the logo design company I used for CoachXO

I used Donald the Voice from Fiverr to create some voice over work

Podcast 22 and Q&A 17 answer how to price your digital products

Screw the Nine to Five - listen in to their podcast

BONUS: Sign up for our LIVE event in San Diego on March 28 & 29, 2015

Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business.  Help us by sharing the show!

Share on Facebook

Share on Twitter

If you have comments or questions, please be sure to leave them below in the comment section of this post.  See y’all next week!

Can’t Miss Moments

Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.

Can’t listen right now? Read the transcript below!

JOCELYN: Hey y’all, on today’s podcast, we help Glen and Annmarie take their online business to the next level. [spoiler title="Click to View Transcript"]

SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let's get started.

JOCELYN: Hey guys, welcome back to today’s Flipped Lifestyle Podcast. We’re super excited today to have a Flipped Podcast with Glen and Annmarie Evans. We just know that they are going to have some awesome questions. We have worked with Glen and Annmarie several times in the past. They have been students in our Flip Your Life course and we are so very excited to have them all today. Welcome Glen and Annmarie.

GLEN: Thanks so much for having us.

ANNMARIE: Thanks for having us.

SHANE: All right guys, tell us a little bit about what you are trying to do online and just let our audience know kind of what your online business is about.

GLEN: Okay. Well,

In today's Q&A, we are sharing a few of the Facebook marketing strategies that have worked for us so far and how you can apply them to your own online business.

Do you have a question you want answered on our podcast?  We would love to help you!

Click here to ask your question!

Resources Mentioned in this Episode:

Should You Start a Facebook Group? - check out this post

Elementary Librarian

Have a Question? Ask it here!

Let’s dive into this week’s question!

JOCELYN: Hey y’all, you’re listening to Q&A with S&J.

SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let's get started.

JOCELYN: Hey y’all, welcome to today’s Q&A mini podcast. We are answering a question today from Laura Lynn Matthews. Laura Lynn says;

“How do you market on Facebook? I would love to hear some tips for Facebook marketing.”

I want to start this out, Laura Lynn, by saying that we are certainly not Facebook marketing experts by any stretch of the imagination. We have had some success on Facebook and today, we’re going to talk a little bit about what has been working for us as far as Facebook goes.

SHANE: Okay, there’s kind of a general principle when you’re marketing on Facebook or kind of a flow the way things have to work. It’s just the way they’ve set up the system and if you understand how the system works, you can take advantage of it especially if you’re willing to spend money because no matter what anyone says to you, if you find a guru or you find some advertisement that says, “I can make your post reach all of your followers, all of your fans, or get in front of the people you want for free,” that’s just not true anymore. Facebook has created a pay to play marketplace.

The first tip I’ve got is you’ve got to be willing to spend money to make money on Facebook. Jocelyn is going to tell you an example here in a few minutes of how we were trading $5 for $17 or even $5 for $400. That’s the goal on Facebook is to spend money on leads and hopefully those leads mathematically will work out in the sales.

If your product is $200 and you’re getting leads at $5 a lead, you’re trading a $5 bill for two Benjamin Franklins. That’s a pretty good deal. The way Facebook works is you have to go in first and build an audience and you can do that in a number of ways. You can upload your email list into Facebook and target people that are already on it or you can go in and actually pay for people to like your page.

Your ad will show and you can go in and target their interest and it will come up in their newsfeed and maybe they will like your page. Once you’ve built an audience of likes or you’ve already got a custom audience built maybe of your email list that you uploaded, then you pay to reach those people. Once you built an audience, let’s say I’ve got 1,000 people, a normal blog post is probably going on the show to about 20-40, maybe up to 100 of those people. So I’m going to have to pay to target ads at those likes but the good thing is, it’s more expensive to get people on to your audience at first.

It might cost you $1-$2 a person to get them actually to like your page or to get them onto your audience. It’s a lot cheaper to target ads at your like. So once you’ve got them already on your list, it’s going to become less expensive over time to actually send messages to those people but you are going to have to pay to play. That’s kind of how the system works on Facebook. Now we’re going to tell you some specific strategies we’ve used in that system to trade that $5 for that $100.

JOCELYN: The thing that I really love about Facebook right now is that if you target your audience correctly, it is really rock solid. There are tons of people on Facebook, I mean,

In today's Q&A, we are helping you discover more ways to collect emails from your website, other than the usual homepage and side bar tactics.

Do you have a question you want answered on our podcast?  We would love to help you!

Click here to ask your question!

Resources Mentioned in this Episode:

Elementary Librarian

LeadBoxes from LeadPages

AWeber - our email tool of choice

Pinterest - check out our tutorial here

Twitter

Instagram

Facebook

Have a Question? Ask it here!

Let’s dive into this week’s question!

JOCELYN: Hey y’all, you’re listening to Q&A with S&J.

SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let's get started.

What’s up guys? Welcome back to the Q&A with S&J Podcast where we answer your questions about online business. Our question today comes from Bobby Walker and full disclosure here, Bobby Walker is actually my best friend in real life. We talked him into starting his own online business a few months ago and it’s actually doing very well. It actually started making some sales.

He’s making money online and he had a great question the other day. We talk from time to time. He asks us questions and kind of picks our brain a little bit about online business. I thought this was an awesome question that he asked me the other day so we thought we would share it with all of you on the Q&A with S&J.

Bobby writes or asks, he didn’t really write it. He kind of just asked me but Bobby asked'

“Where else can I collect emails on my site besides the sidebar and on the homepage?”

That’s a great point because a lot of people say, you see a lot of the information out there. It kind of is very limited on how to get more emails. All the gurus say, “Put your collection box in your side bar or prominently above the fold,” and that’s kind of all the information that they really give you about how to collect more emails, but Jocelyn and I over our last couple of years have developed a lot of strategies on where you can put your email opt-ins and how you can kind of convince people to give you that email address.

We’re going to go over two or three tips here where we think you should put your email opt-ins and how you can get people to get more likely to give you those emails.

JOCELYN: One thing that I always do especially on my Elementary Librarian site is I actually put email opt-in links inside my blog post content. If I’m talking about something that I give away for free, I might say something like, “I give this away for free to people on my email list. If you have not joined yet, click this link to be a part of the Elementary Librarian email list” and I get a lot of opt-ins that way.

SHANE: What happens is we use lead boxes to create links or to create buttons that people can click. Lead boxes is kind of a tool inside of LeadPages.net where you create sales pages and things like that. What happens is when they click that link, a little pop up box opens up and once people click that link, they are very likely to go ahead and fill out the opt-in because they have like momentum. They’ve already taken action by clicking that link and when it pops up, they can fill it in and it’s in the content that they are consuming so you know they are very interested in that freebie or whatever you’re giving away in that link so you know they are probably going to do that.

I think our lead boxes in those content links when they pop up usually convert at about 80% or 90%. Once they’ve clicked the link, they are going to give you the email.

On that line, another thing that you can do to really work on getting more emails in your opt-ins is don’t just have the boxes there on your page. Don’t let it say, “Join our newsletter” or “Sign up for me free cour...

In today’s podcast we are going to show you how to take action in your online business.

It's a new year and everybody is ready to do something new, but often times you just don't know how to get started. To help relieve the overwhelm and fuel your fire, we're sharing 5 action steps to help you get the ball rolling.

You will also learn:

Why you need to set realistic deadlines and stick to them

How to stop chasing shiny objects and pick a topic

Why accountability is so important

Taking the next step by researching your topic

The simple step that can help make creating your digital product seem less daunting

How to take part in The Flipped Lifestyle challenge

Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!

Listen to what others are saying about Flipped Lifestyle

Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!

 Links and resources mentioned in today’s show

Flip Your Life eCourse

Canva.com - Check out our tutorial for it here

Amazon.com

ScrewTheNinetoFive.com - Jill and Josh Stanton's site

BONUS: Our Keyword Research Video Tutorial

Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business.  Help us by sharing the show!

Share on Facebook

Share on Twitter

If you have comments or questions, please be sure to leave them below in the comment section of this post.  See y’all next week!

Can’t Miss Moments

Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.

Can’t listen right now? Read the transcript below!

JOCELYN: Hey y’all, on today’s podcast, we are going to show you how to take action in your online business. [spoiler title="Click to View Transcript"]

SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let's get started.

JOCELYN: Hi guys. Thanks for joining us for today’s Flipped Lifestyle Podcast. I am here with Shane.

SHANE: Happy new year everybody.

JOCELYN: On a kind of dreary Kentucky winter day.

SHANE: It’s freaking cold. I got the heater on behind me. You’ll probably hear it. I’ve got this little heater that’s sitting literally 3 inches from my leg because it’s so cold in our office right now.

JOCELYN: And I’m wearing my robe. That’s our patented winter uniform here at the Flipped Lifestyle household.

SHANE: You get issued that whenever you become an employee over at Flipped Lifestyle.

JOCELYN: It’s our uniform,

SHANE: Right.

JOCELYN: So today we’re going to be talking a little bit about getting started. It’s a new year and everybody is ready to do something new, to take action, to work on your goals, whatever the case may be, and usually the hardest part about that is just to get started to do something. A lot of times, people never get past that point. When you’re first starting out in online business, really in anything, you can get very, very overwhelmed because there’s a lot of things to do, you might not have time to do them all.

SHANE: You don’t know where to start basically.

JOCELYN: Exactly and it’s just very frustrating, so it maybe your business, your next project, your next product, maybe you’re trying to start a website, whatever the case may be, we are going to give you today five action steps that you can start on today to get the ball rolling on your online business or your next digital product. Before we get into that,