Floor 9

In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently covered by the New York Times, we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works!

1:39 — weekly news roundup with Scott and Adam

9:45 — Hamish Kinniburgh (Global Chief Strategy Officer) chats with three UM executives — Josh Bock (EVP, Decision Sciences), Tara Connington (SVP, Analytics), Huw Griffiths (Global Chief Product Officer) — the brains behind “Demand Forecaster” about how it works and how our clients can use it.

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s COVID-19 Special, we link up with two chief strategists from the UM family — Lin Liu from UM China and Mat Maroni from UM APAC — to share their insights on accelerating trends and post-COVID recovery in China and Australia. 

1:30 — weekly news roundup with Scott and Christina

8:59 — Adam interviews Lin and Mat on the pandemic’s impact in APAC

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s COVID-19 Special, we are talking about COVID-19’s impact on ecommerce and multichannel retail with Amy Hufft, Head of Global Brand Marketing and Communications at Shopify. But first, we round up the hottest news this week, including the recent drama between Universal Studios and AMC Theatres over the former breaking the theatrical window.

01:42 — weekly news roundup

05:53 — a breakdown of the Universal / AMC spat over Trolls World Tour

11:36 — Chad Stoller, Global Innovation Officer of UM, interviews Amy Hufft from Shopify on how Shopify is responding to COVID-19 and working with businesses to navigate the new reality

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s COVID-19 special, we are talking about COVID-19’s impact on live content, the increasing consumption of news content, and what marketers can do today to actively engage with audiences looking for live and news content.

01’08 — a UM Roundtable discussion on live content in times of corona, featuring Chelsea Freitas (Partner, Strategy of UM Worldwide), Christina Adranly, our Director of Strategy, and your co-hosts Scott and Adam.

20:30 — Joshua Lowcock (Chief Digital & Global Brand Safety Officer) interviews Joy Robins (Chief Revenue Officer of The Washington Post) on how people are consuming news content and what advertisers can do to connect with readers.

41:38 — Weekly news roundup: the latest on Roblox, Clubhouse and Google Shopping.

Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the fourth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.

For the first interview of the episode, Eileen Kiernan, Global CEO of UM Worldwide, chatted with Norman de Greve, CMO of CVS Health, about how CVS is responding to the global health crisis in the eye of the storm. Together they talked about accelerated trends in retail and healthcare, prompt and necessary pivots in brand messaging and media strategies, and everything CVS is doing to protect its employees and customers. Also, whether CVS will have more TP rolls!

Later in the episode, Casey Hurbis, CMO of Quicken Loans, was interviewed by Scott Russell, U.S. COO of IPG Mediabrands, on how the financial service company is confidently handling the disruption in sports events and media, dealing with the COVID-19 inquiries, and giving back to the city of Detroit.

As usual, we wrap up the episode with some hot takes on the top news stories from this week from co-hosts Adam and Scott. You can find them on Twitter at @adamjsimon & @tippier. DM them your thoughts and feedback.

Covered News: 

• Google and Apple partner on building COVID-19 Contact-Tracing into Android & iOS [9to5Google]
• Sling TV ‘Happy Hour’ offers free primetime viewing of 50-plus live channels [Variety]
• Postmates now delivers essentials from Walgreens, Duane Reade and 7-Eleven [Engadget]
• YouTube launches a free, DIY tool for businesses in need of short video ads [TechCrunch]

Quotes:

“Our hope is that the actions that we take today create meaningful, long-lasting relationships with the customers we help.” — Norman de Greve, CMO of CVS Health

“Media mix modeling right now is probably the most important thing that we could be looking at” — Casey Hurbis, CMO of Quicken Loans

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the third episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape.

In the first half of this episode, co-hosts Scott and Adam are joined by a special guest Elizabeth Firth, SVP, Client Business Partner of UM to talk all about how COVID-19 is changing media behaviors and pushing brands to explore new channels such as “virtual third place”.

Later in the show, special guest interviewer Jon Stimmel, UM’s Chief Investment Officer, who connected with Keith Wachtel, Chief Business Office at the NHL, and Dan Lovinger, EVP Sales and Partnership at NBCUniversal Sports to talk about the current state of sports media, when sports events will resume, and how they have been working with partners and clients to navigate the challenges. 

As usual, we wrap up this episode with Adam and Scott discussing some of the top news stories from this week. Although only one of this week’s news is explicitly related to COVID-19, all of them are influenced by the current pandemic to varying degrees.  

Covered News: 

• Quibi had a launch day outage and gained 300K launch day downloads [TechCrunch]
• Snapchat encourages donations to fight against COVID-19 through new AR lenses [9to5Mac]
• Pinterest adds new ‘Shop’ tabs connected to in-stock inventory, style guides and more [TechCrunch]
• Facebook Gaming launches tournaments for esports amateurs [VentureBeat]

Email: 

• Scott’s Email: [email protected] 
• Adam’s Email: [email protected]

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the second episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. We are all in this together and want to make sure our listeners have the best information possible in order to make the tough decisions every company is facing during these challenging times.

In the first half of this episode, co-hosts Scott is joined by special guests William Margaritis, SVP, Ecommerce of Reprise; Amie Owens, SVP, Head of Shopper Marketing of UM; and Chad Stoller, Global Innovation Officer of UM, to talk all about how COVID-19 is changing shopping behaviors and accelerating ecommerce growth. 

Later in the show, special guest interviewer Hamish Kinniburgh, Global CSO of UM, interviews Ben Jeffries, Founder & CEO of influencer.com, to talk about the state of influencer marketing and what brands need to pay special attention to under the current circumstances.

As usual, we wrap up this episode with Adam and Scott discussing some of the top news stories from this week. Spoiler alert: they are nearly all COVID-19-related.

Covered News: 

• Microsoft Team Is Now Available For Non-Enterprise Users [Tom’s Guide]
• Amazon, Walmart Suspend Marketing Deals With Digital Media Firms [The Information]
• NBA Players Go Head-to-head In First 'NBA 2K Players Tournament' [NBA]
• Spotify Launched A Standalone Music Streaming App For Kids [Variety]
• YouTube Planning To Launch New “Shorts” Format To Counter TikTok [9to5Google]
• Apple Purchases Hyperlocal Weather App Dark Sky [9to5Mac]

Additional Links: 

• Reprise report on Ecommerce [Reprise] 
• Snapchat desktop camera download [Snapchat]

Email: 

• Scott’s Email: [email protected] 
• Adam’s Email: [email protected] 

Hosted on Acast. See acast.com/privacy for more information.

Unpacking the pandemic’s impact on brand safety, media investments, sports media and foot traffic

Welcome back to Floor 9! We are taking a break from our regularly scheduled programming on media futures and turn our attention to the present and the near-term future. Therefore, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. We are all in this together and want to make sure our listeners have the best information possible in order to make the tough decisions every company is facing during these challenging times.

This week Scott and Adam are joined by Jon Stimmel, Chief Investment Officer at UM and Joshua Lowcock, US Chief Digital & Global Brand Safety Officer at UM for a conversation on the current media market, sports being canceled, brand safety and how the larger media industry is responding to COVID-19. 

Later in the show, special guest interviewer Huw Griffiths, UM’s Chief Product Officer sits down with Foursquare’s CEO David Shim to discuss Foursquare's latest report on COVID-19 impact on retail foot traffic.  

In this episode: 

• Jon Stimmel on the state of media investments, how media partners are responding to COVID-19, sports being canceled and the olympics being postponed and investing through a potential recession
• Joshua Lowcock on brand safety, respectful content, consumer sentiment on brands appearing next to COVID-19 content and how the industry is being proactive in their response to COVID-19. Hint, don’t negative keyword target Coronavirus. 
• Foursquare’s CEO, David Shim is interviewed by UM’s Chief Product Officer Huw Griffiths on their recent report about COVID-19 and its impact on retail foot traffic. 
• Actionable takeaways for brands and marketers
• We share our special WFH productivity hacks 
• Warp up with relevant news of the week 

Additional Links: 

• Foursquare Research Report [Foursquare] 
• Scott’s Email: [email protected] 
• Adam’s Email: [email protected] 

Covered News: 

• Tokyo Olympics are postponed: [BBC]
• Apple Product Announcements [The Verge] 
• Hulu added live ABC news [Variety] and extended their free trial to 30 days 
• Sling TV Streaming Package Free for 2 Weeks [Variety]

Hosted on Acast. See acast.com/privacy for more information.

This week, we dived into the first trend in our Outlook 2020 report with special guest, Alban Denoyel, co-founder and CEO of Sketchfab. Together with co-hosts Scott and Adam, the trio dissected how new technologies and creative tools have democratized creativity and given rise to the meme culture, the roles that Sketchfab plays as a 3D content distribution platform, and how brands can correctly tap into this trend to be organically included in online conversations. 

In this episode:

• Slacking off: a new segment where Lab members pick their favorite news items from our hyper-active Slack channels
• Adam — Bytedance, maker of TikTok, introduced a productivity tool
• Alban — Roblox raising $150 million and being valued at $4 billion 
• Scott — People are live streaming while they sleep on TikTok
• How advances in technology have democratized access to creative tools and empowered people to share their creations
• How Sketchfab facilitates the creation and distribution of 3D assets
• How creative formats will evolve as AR and VR adoptions grow
• How brands can tap into this trend of democratized creativity and meme culture 
• Floor 9 Mailbag: submit your questions on Twitter @ipglab
• We laugh about Adam’s mic check  

Additional Links 

• Alban’s Fav 3D Assets on Sketchfab  
• Read more about the Democratized Creativity in our Outlook 2020 trend report

Hosted on Acast. See acast.com/privacy for more information.