Floor 9

On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this topic, you can check out this two-part primer written by Adam.

01:06 - Weekly top news roundup

06:35 - In-depth discussion on the metaverse

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 

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This week on Floor 9, Scott and Adam chat with Griffin Caprio. CEO & co-founder of Dante32, a boutique podcast production agency for brands, to discuss all the latest developments in podcasting. Overall, it seems like the market continues to consolidate and mature as a marketing channel. Together, we dissect the news and how they impact the podcast landscape, Apple’s role in the industry, the value of using podcasts as a marketing tool, and the shifting listener behavior thanks to the pandemic.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

You can find Griffin on Twitter (@gcaprio), email him directly at [email protected] or online at https://www.dante32.com.

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This week, co-hosts Adam and Scott are joined by Christina Adranly from our strategy team to talk about how the four trends in our Outlook 2020 report have been accelerated or re-oriented by all the craziness of the past six months, and what we can expect to develop next. Before that, they discuss some of the hottest news items of the week in tech and marketing.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s bonus episode, co-hosts Adam and Scott chat about the highlights from Apple’s WWDC event this week, and what they mean for brands, which includes App Clips, new privacy features in apps and Safari, digital car keys that you can share via texts, and some subtle new features that are laying the groundwork for Apple’s AR ambitions. Whether you’re an Apple fan or not, you won’t want to miss this fun & lively conversation.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team about the many implications of Microsoft’s sudden decision to shut down its live-streaming site Mixer.

0:54 - Discussion on Microsoft shutting down Mixer

06:03 - Interview with Carolina Arguelles on Snapchat’s latest announcements

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple. 

0:40 — weekly news roundup with co-hosts Scott and Adam

9:50 — a conversation with Kelsey Hunter, Founder & CEO of Paloma

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink. Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing topics such as the new reality for agencies, the heightened need for creative sensibility, and the future of industry events like Cannes and CES. 

1:07 — weekly news roundup with co-hosts Scott and Adam

11:16 — a conversation about Section 230 and what it means for marketers

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

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In this week’s episode, special guests Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) and Alison Pepper (EVP, Government Relations of 4A’s) discuss the issues surrounding Section 230, arguably the most important law for online speech and social media — what it is, its unexpected origin, how it benefit brands and marketers, and why it has been popping up recently in the news.

0:58— weekly news roundup with co-hosts Scott and Adam

10:46 — a conversation about Section 230 and what it means for marketers

Additional resources for more information:

• ITIF - Information Technology & Innovation Foundation - https://itif.org/
• EFF - Electronic Frontier Foundation - https://www.eff.org/
• Professor Eric Goldman, Santa Clara University School of Law - https://blog.ericgoldman.org/

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

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In this week’s episode, co-hosts Adam and Scott interviewed Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared his sharp insights on the current state and the future of the live entertainment industry, and we chatted about everything from drive-in concerts, musicians going live on Instagram, to the new media habits that fans recently picked up. Before the interview, Adam and Scott round up the weekly news and get excited about sports returning.

1:54 — weekly news roundup with Scott and Adam

12:14 — Interview with  Ian Daly, Head of Brand Strategy, Live Nation on the future of live events

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.

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In this week’s episode, Adam and Scott chats with Warren Webster, CEO of Atlas Obscura, all about the current state of the travel industry, how his company is pivoting to virtual experiences, and some predictions for the future of travel.

1:09 — weekly news roundup with Scott and Adam

8:50 — Interview with Warren Webster, CEO of Atlas Obscura: https://www.atlasobscura.com/

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.

Hosted on Acast. See acast.com/privacy for more information.