Floor 9

We’ve got a full house on Floor 9 this week! Get yourself a warm drink and cozy up to join our holiday party where we play a fun game called “Trends Yule Love.”

Here’s how it works: Each of the Lab team members has picked a virtual gift that points to a specific trend we covered in a Floor 9 episode released this year, and it is up to co-hosts Adam and Scott to guess what trend it is and who the gift is from.

Joined by the entire Lab, with Ryan from our Partnerships team serving as the game MC, banter and laughter abound in this holiday special episode! Listen for a jolly good time with us while brushing up on some of our favorite Floor 9 discussions of the year. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read more about the latest report on holiday shopping from Morning Consult that Richard mentioned. Happy holidays!

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For the last regular episode of 2020, we welcome back an old friend of the Lab, Brent Bushnell, CEO of LA-based micro-amusement park Two Bit Circus. Together with co-hosts Adam and Scott, we talked about how the location-based experience businesses have pivoted online, using virtual events as a new customer channel, new experiments in ticketing and hybrid events, and how out-of-home entertainment will look like in 2021 and beyond.

As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Facebook getting sued for monopoly and three updates on the streaming wars: Warner Bros. releasing all 2021 movies on HBO Max, AT&T selling Crunchyroll to Sony, and Discovery partnering with A+E for its upcoming OTT service.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. You can find Brent at @brentbushnell.

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This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Floor 9 to share her incredible journey as a D2C brand founder. In this wide-ranging conversation, we discuss the challenges and opportunities presented by the pandemic, the importance of storytelling and community-building for D2C brands, and how the overall D2C space is evolving.

As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Maps adding a social feed, the success of Fornite’s Galactus event and Dua Lipa’s virtual concert, the upcoming Disovery+ streaming service, and Hulu’s Watch Party feature.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Check out Jing’s Medium post on what she learned from the process of making Sichuan chili sauce at scale.

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For a second helping of Floor 9, we hope you enjoy this unabridged conversation of our last episode on the future of startups with special guest David Rosenthal, venture investor and co-host of Acquired. Scott talked with David for over an hour, and here you get to hear a lot of interesting parts of our conversation that were left on the cutting room floor last week. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow David at @djrosent and check out his excellent business podcast Acquired. 

Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening!

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For this year’s Thanksgiving special, co-hosts Scott and Adam catch up on two important leftover news items from last week: Wonder Woman 1984 to be released on HBO Max and Apple to reduce their App Store commission cut from 30% to 15%. Together, Adam and Scott break down the various implications these two news stories have on the future of Hollywood and the mobile app ecosystem, respectively. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening!

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This week, we are glad to have seasoned VC investor David Rosenthal join us to discuss the current state and the future of startups, investing, and innovation. Together, Scott and David talked about how the pandemic has changed startup funding, the emerging innovation categories, the merits of buying vs. building, and other key trends in the startup world that all innovation-minded brands should know.  

As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Pay getting a redesign, CVS offering support for Venmo and PayPal at checkout, the launch of Amazon Pharmacy, and Lil Nas X’s virtual concerts in Roblox.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow David at @djrosent and check out his excellent business podcast Acquired. 

Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening!

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This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand safety & brand responsibility in advertising. Click here to read more about our “ten commandments” on media responsibilities, and listen to we discuss everything from potential monetization paths for social platforms to why clients are quick to embrace them.

As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Apple’s new Mac announcements, VF buying street fashion brand Supreme, and Spotify buying podcast ad tech company Megaphone. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review on Apple Podcast!

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Welcome back to another episode of the award-winning Floor 9! This week we welcome Sean Ahearn, Senior Manager of Client Services at the Lab, to chat all about technology’s impact on mental health. From social media and information overload, to Zoom fatigue and digital wellness, we cover the good, the bad, and the unintended consequences of adopting new technologies on our collective psyche. For more on this topic, check out Sean’s article on Re-evaluating Technology’s Impact on Mental Health. 

As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Facebook’s new cloud gaming service, TikTok partnering with Shopify for social commerce, DoorDash teaming up with Oakland restaurant for ghost kitchen, and Giphy and Gucci adding virtual avatars to their apps. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review at Apple Podcast!

If you or someone you know is struggling with mental health issues, please reach out and seek professional help. Here is a list of mental health resources compiled by our parent company.

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This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning to celebrate the holiday, how shopper behavior has changed, to how holiday spending may be shifting, we covered all aspects of holiday shopping, along with insights for what brands can do to prepare for an unprecedented holiday shopping season.

For additional information on holiday shopping from Morning Consult, check out these reports:

• How COVID-19 Is Changing the Holiday Shopping Season
• Holiday Shopping During a Pandemic: Could the Coronavirus Be the Downfall of In-Store Black Friday?
• 2020 Has Upended What Consumers Expect From Brands. What Does That Mean For The Holiday Season?

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. Follow Victoria on Twitter at @victoriasakal and Morning Consult @MorningConsult.

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This week on Floor 9, we welcome back Arielle Garcia, Chief Privacy Officer of UM, along with first-time guest David Mihalek, SVP, Digital Strategy of UM, for a follow-up discussion to the “Data Privacy as a Business Imperative” episode we had with Arielle last month. Together, we dived deep into how brand advertisers and publishers are preparing for the disappearance of cookies as privacy regulations start to roll out. From its impact on ad targeting, to data “cleaning rooms”, to the need for transparency and accountability, we covered a lot of ground in this interesting conversation. 

Before the main conversation, Scott is joined by co-host Adam to recap the highlights of this week’s Apple Event where new 5G-ready iPhones and more were unveiled. For an in-depth analysis of this event, check out our written recap here.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. For more insights on using consumer data for personalization, check out our recent media trial report with MAGNA GLOBAL as reported by AdAge. 

Questions brands, agencies and marketers should be asking to prepare for the cookieless future: 

1. How much of our targeting strategy today is dependent on third-party cookies and what impacts have been experienced by browser or privacy changes such as ITP, CCPA and GDPR?
2. Are we taking a holistic, people-first approach to our data strategy? 
3. Are we exploring strategic 2nd party partnerships that help us scale our audiences? 
4. How can we build deeper consumer relationships by driving meaningful conversations in the channels our consumers engage with? 
5. What is our plan for testing clean-rooms and what are the expected insights my brand can glean from their utilization?
6. Are we exploring alternative targeting and measurement tactics, such as Authenticated Traffic Solutions (LiveRamp), and CAPI – Conversion API (Facebook)?
7. Do we have the right privacy and customer data management infrastructure in place to embed privacy and honor preference across channels and touchpoints?

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