Floor 9

This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy to its impact on the shopper journey, we discuss the resale boom from many aspects. Furthermore, we explore how this trend is challenging some deep-seated ideas of how the fashion and retail industries should operate, and prognosticate how it will evolve beyond these two vectors over the next few years. As always, we cap it off with some actionable brand takeaways.

Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes Roblox’s robust IPO, Disney putting NHL games on ESPN+, and Netflix’s new short-form video feed. 

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If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

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This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News Media Bargaining Code. Together with co-hosts Adam and Scott, they talk about how things went down between the Australian government and Facebook and Google, the implications of their concessions to local publishers and regulators in Australia, and how the fallout of this battle will shape the development of the splinternet.

Before the main conversation, Adam and Scott talked about the top news of the week, which include Google’s decision to stop using third-party cookies, Twitter Spaces arriving on Android, Instagram’s new Live Room feature, and Square launching its own B2B bank services. 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. 

First, following up our discussion last week on Facebook banning users from sharing news from Australian publications, co-hosts Adam and Scott share their thoughts on the latest developments from down under. 

Then, for the main discussion of the week, they analyze the slew of announcements from Spotify’s “Stream On” event on Monday. Listen to find out more about Spotify’s new ad products, its plan to pursue all forms of monetization and own the entire audio space, and if Spotify should be afraid of Clubhouse.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-and-collect, mobile commerce, and retail media networks, as well as where it is heading in 2021, this episode is a must-listen.

But first the news! Co-hosts Adam and Scott discuss the latest news of the week, including:

• Facebook Blocks News In Australia, Diverging With Google On Proposed Law [NYTimes]
• Google Maps Now Lets Users Pay For Parking And Travel Tickets Within The App [Engadget]
• First Apple TV+ AR app launches with ‘For All Mankind’ backstory [9to5Mac]

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 seconds. From Blockchain to Culture Pops, we covered ten obscure territories in our 90-9-1 innovation framework that we use to map the emerging media channels against their respective audience reach and ad product maturity. Ryan from our partnerships team is back again as the referee to track their points and facilitate the game with a hearty side of banters. 

Prior to the friendly rivalry, co-hosts Adam and Scott discuss the latest news of the week, including

• Hyundai and Kia confirm they are no longer in talks with Apple regarding Apple Car production [9to5Mac]
• Unreal Engine debuts MetaHuman Creator for creating realistic digital humans [The Verge]
• TikTok set to unveil a suite of new online shopping tools [WWD]
• Tesla sends bitcoin to record high with $1.5 billion investment [Financial Times]

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. 

If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode. Joined by special guest Brian Morrissey, former president/editor-in-chief at Digiday Media, we discuss the curious rise of Clubhouse, Twitter’s pending copycat product, and the marketing potential of live social audio. 

 Before the main conversation, co-hosts Adam and Scott dish on the latest news, including

• Google shutters in-house game studio for Stadia
• Apple rumored to sign $3.6 billion deal with Kia Motors for Apple Car partnership
• Facebook sold nearly 1.1 million Oculus Quest 2 headsets during Q4 2020

Follow Brian on Twitter @bmorrissey and check out his Substack The Rebooting for insights on building sustainable media businesses. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab.

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This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, we couldn’t pass on the opportunity to talk about the biggest news of the week — the Gamestop stock drama, and how it connects to the two Outlook trends in this episode. Our content manager Richard Yao also chimed in on a whim with his two cents, so please excuse his low-quality audio. We hope you find this episode both topical and insightful. 

Links 

• Read Outlook 2021 in full here on our Medium blog! 
• For an easy-to-understand primer on the whole Gamestop situation, read this piece from Vox.
• Check out the TED talk about the power of online communities that Scott mentioned here.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. 

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This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and culture. In this episode, you’ll hear the first half of the conversation where they break down the first three segments of the report, which includes the overall framework of the forward momentum towards digital transformation, the Anyware Economy enabled by the accelerated shift to remote work, and why we believe gaming is eating the world! 

Come back next week to hear us discuss the remaining two trends from the Outlook. But if you want a preview, you can read Outlook 2021 in full here on our Medium blog!

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab.

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This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Officer & Head of the IPG Media Lab, discussions our partnerships team had with interesting startups such as Standard Cognition, Community, and MarsBot, as well as clips from our virtual CES show floor tour where we discuss the key trends in digital health, smart home, next-gen mobility, and the tech startup space.

If you wish to hear our CES content sessions in full, they are now ready for on-demand replay on this page. (Please note that this page is protected by password. If you work at IPG Mediabrands or work for one of our clients, please reach out to [email protected] with a request for the password.)

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read our recap of the key trends we saw at this CES.

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Welcome back to Floor 9. We are gearing up for the first all-virtual CES, which kicks off next Monday, and we couldn’t be more excited to share what we will see from this biggest tech industry confab with you. In this episode, co-hosts Adam and Scott chat about what they expect to see next week, how different this year’s CES will be, and go through some of the industry trends that marketers should look out for.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read a quick preview of the key trends we are looking out for at CES next week.

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