Floor 9

Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help it transform its app into a brand-friendly AR platform. For all brands interested in exploring AR, this episode is a must listen!

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS. 

This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Adam and Scott discussed the new Google Shopping features,  new business-friendly features in Maps and AR, and everything else brands need to know from Google’s latest developer event.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: 

• Tesla removes Bitcoin payment option over energy use concerns [Electrek] 
• TikTok Begins Testing In-App Shopping to Challenge Facebook [Bloomberg]
• TikTok launching jobs service for Gen Z [Axios] 
• Google goes nuclear against Roku by adding YouTube TV to the main YouTube app [The Verge] 
• Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators [TechCrunch]
• MAGNA Minute on the continued growth of podcasting

Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this episode include: 

• Twitter buying Scroll to boost its subscription services [The Verge]
• YouTube rolling out new feature to make its connected TV ads more shoppable [TechCrunch]
• Facebook launching its Nextdoor clone [TechCrunch]
• Boost Mobile’s Unlimited Plus plan now includes free access to K Health’s telemedicine service [The Verge]
• The value of Dogecoin continues its unbelievable surge [NYT]

Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-out of retail technologies in Whole Foods and a hair salon, as well as some update on Sony’s streaming strategies, signaled by its latest deal with Disney. Check here for a recap on this week’s Apple Event.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and social tokens. Chad Stoller, UM’s Global Chief Innovation Officer, also makes a guest appearance in this episode. Listen now to learn about how blockchain is enabling a new paradigm for digital media.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing. 

As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Facebook’s Clubhouse competitor, Clubhouse allowing people to tip creators, and Epic’s further integration of Fortnite and Houseparty. 

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. And here is the Vietnamnese hit meme song that Alan mentioned. 

If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments from a fan-first perspective. If you want to learn more about how brands can leverage NFTs to engage with fans and build communities, this conversation is a must-listen!

As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Spotify joining the social audio wars with the acquisition of Locker Room, as well as the new Godzilla vs. Kong NFTs.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Bros. make moves, Krispy Kreme jumping on the trend of vaccination marketing, and Coke’s vending machine subscription in Japan. They then got into a debate over Tesla’s announcement that it is starting to accept bitcoin as payment, and whether it is a mainstream moment for bitcoin as an alternative currency, or just a marketing stunt for Tesla. Listen now to hear our thoughts!

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about how independent newsletter companies are competing against big news publications, the rise of Substack and personality-driven newsletters, and the recent entrances of Twitter and Facebook into the space.

Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes HBO Max’s upcoming ad-supported tier and Clubhouse’s new accelerator program.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

Hosted on Acast. See acast.com/privacy for more information.