Floor 9

Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident expert on online safety, about how companies are taking actions against Russia in response to its invasion of Ukraine. 

Many international companies, including big tech companies, have paused marketing operations in Russia, or pulled out of the market entirely. Adam Simon, UM’s U.S. head of Innovation, talked with Arielle about how brands are thinking about brand safety in response to a devastating world event like this, the brand responsibility of continuing to support quality news and combat misinformation, and why taking a more nuanced approach is crucial in times like this.

You can click here to check out the Human Rights Watch site that Arielle mentioned towards the end of the episode.

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome back to another new episode of Floor 9. This week, co-host Ryan Miller and Adam Simon are back on the mic to share their hot takes on the latest Apple event that took place on Tuesday, including our thoughts on Apple’s content strategy and its MLB content deal, its 5G approach, and its pursuit of faster, better CPU chips with Apple Silicon. In addition, they also talked about some latest news of brands in metaverse and web3, including:

• American Eagle Debuts on Roblox via Role-playing Game Livetopia [Ad Age]
• Gucci Plans Virtual World for Gen Z  in The Sandbox [Vogue Business]
• Rolling Stone Inked Partnership with Meta for A Creator Initiative at Festivals [Variety]
• Coachella To Sell lifetime Festival Passes as NFTs [The Verge]

As a bonus,, Adam also shares his thoughts on the “flight subscription” plans that Alaska Airlines recently announced.

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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Episode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2

Welcome back to Floor 9! In this episode, the Lab’s strategy team will continue to walk you through the remaining two trends in our Outlook 2022 report: The Multiplayer Internet, and The Great Escape. Co-hosts Ryan and Adam will be joined by Richard Yao to chat about things like:

• what our increased sense of online “presence” can unlock new types of digital experiences
• What “time-shifted togetherness” means and why brands can leverage that to enrich their offerings
• the roots behind our increasing need for a mental escape and how brands can help without being tone-deaf
• the role that various vice economies play in enabling our collective need for escapism and the brand opportunities within

If you missed the first part of this conversation on our Outlook trends, please check out the last episode here.

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

Click here to listen and subscribe!

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Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like: 

• what "hyperobjects" are and why they matter to everyone
• why the only common theme of the 2020’s will be entropy and what that means for brands
• how the creator economy and web3 technologies are tipping power balance to the people and connected communities 
• how the relationship between consumer and brand is extending well beyond the point of purchase and unlocking new lifecycles

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

Click here to listen and subscribe!

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The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year’s show floors, including:

• Ben Hone talks about the key cross-category trends from CES - starts at 0:25
• Chelsea Freitas explains how CES vendors are responding to the at-home economy - starts at 14:56
• Adam Simon walks us through the new creator tools and how they impact the future of work - starts at 21:44
• Richard Yao talks about the CES discoveries relevant to entertainment brands - starts at 36:04
• Josh Mallalieu analyzes the future of mobility through what the auto brands brought to CES - starts at 41:33
• Richard jumps on again to explain some of the major smart cities trends - starts at 50:40
• Katy Geisreiter sheds some light on the new trends coming out of the digital health space this year - starts at 57:51
• Chad Stoller, Global Chief Innovation Officer at UM and CES veteran, wraps things up with some of his insights and takeaways - starts at 1:08:29

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

Click here to listen and subscribe!

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Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM’s Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in which we look back on the previous annual Outlook trend reports from the Lab to draft the all-star innovation trends. Competing with each other, Chad, Adam, and Scott pick their favorite Outlook trends from years past in three categories — tech, media, and culture — and discuss why they are still relevant for brands and marketers going into 2022. Listen now to hear their picks!

In addition, this episode also marks the last episode of Scott Elchison’s marvelous tenure as a host of Floor 9. Please join us in bidding Scott a warm farewell and good wishes! 

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing space and changed investor mindset. Before the conversation, you will hear co-hosts Adam and Scott having a lively discussion about the latest news in the world of NFTs, the metaverse, and, funnily enough, Barbados, including:

• Infinite Objects is creating a way for NBA Top Shot collectors to display a “video print” of their NFTs [AgAge]
• AMC, Sony offering NFTs to people who purchase advance Spider-Man tickets [CNBC]
• Adidas has joined the Bored Ape Yacht Club with its own NFTs [Engadget]
• Nike teams up with Roblox to create a virtual world called Nikeland [CNBC]
• Fortnite’s new ‘Party Worlds’ put the focus firmly on socializing [The Verge]
• Barbados to become the first sovereign nation with an embassy in the metaverse [CoinDesk]

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook’s splashy rebranding as Meta, Adam and Scott discuss Facebook motivations behind its newfound metaverse ambitions, why the metaverse adoption may start on the enterprise front, how Microsoft and Apple are positioning themselves for the metaverse, and capping it off with a rough timeline estimate how when we’d be working and socializing in the metaverse.

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what’s the best strategy for brands to engage with TikTok’s vibrant communities, and how brands can identify the right creators to work with. Gabe also recapped the key announcements from the TikTok World event, with an emphasis on its robust suite of creator tools and social commerce solutions.

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. 

As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 are accelerating the arrival of a cookieless future, why there is a need for a set of global privacy control standards at the browser level, and what advertisers can do to bring data privacy out of its own silo and integrate it into the overall consumer experience and relationship. 

If you like what you hear and what to know more about the 2021 UM Innovation Annual, to which Arielle contributed a fantastic piece on consumer privacy and preference settings, you can find the link on our dedicated Teams channel here (open to the IPG Mediabrands family only), or reach out to us on Twitter @ipglab.

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

Hosted on Acast. See acast.com/privacy for more information.