Floor 9

Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts Adam and Ryan walk you through the following trends in holiday shopping and recent news from the streaming services:

• Highlights from recent holiday shopping reports from Insider Intelligence and the Deloitte holiday survey;
• The looming recession’s impact on holiday shopping (or the lack thereof);
• Amex’s Small Business Saturday event and how to support SMBs during the holidays;
• News on emerging shopping trends: Amazon partnering with Snapchat for Shoppable AR lenses & Peloton’s new ecommerce widget;
• Latest streaming news on Netflix and Apple adding live sports content, the resulting increase in ad opportunities, and Disney’s broadening ecosystem play

We close out the episode with a quick discussion on the ongoing FTX debacle and a potentially long crypto winter. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast.

As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO of Postie, Paul Tracey, VP of Advisory Services at Matterkind, and Lauren Banks, Brand Marketing Specialist at USPS. Moderated by Ryan Miller, Senior Manager of Partnerships at the Lab, our group of industry insiders dive into the unique capabilities of direct mail as a media channel, dispel some common misconceptions about direct mail among marketers such as addressability and sustainability, and explain how modern direct mail companies (like Postie) have digitally enhanced a century-old marketing channel. If you wish to learn more about how direct mail has become a privacy-first, brand-safe media channel, along with some suggestions on best practices, you won’t want to miss out on this great discussion on Floor 9!

Recommended reading:

• 2022 Holiday Marketing Playbook by Postie
• USPS Educational Portal: https://uspsmailjourney.com
• Logistics and marketing insights from USPS: https://www.uspsdelivers.com/

As always, you can follow the Lab on Twitter @ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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The Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of Partnerships, Ryan is joined by Adam and Katy from our Strategy team to chat about everything Apple unveiled during Wednesday’s “Far Out” event, from the funky Dynamic Island design for the new iPhone 14 Pro to the rugged Apple Watch Ultra with new emergency SOS features, as well as all the brand implications these new products and features will entail. Listen now! 

As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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This week on Floor 9, we’re delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena.

In this episode, we talked about Microsoft’s growing advertising capabilities (many of which were announced at the Microsoft Build 2022 event), the unique ecosystem of services that Microsoft has at its disposal to reach the “Workday Consumer”, and the myriad of ways that brands can take advantage of their ad offers. 

You can follow Jennifer on LinkedIn, or watch her in The Download, a video series that she produces (highly recommend the special episode from Cannes!) In addition, you can also read more about the Workday Consumer, a new commissioned research conducted by Forrester Consulting on behalf of Microsoft Advertising, and read more about the future of work on WorkLab.  

As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding the metaverse as a operating system, Joshua and Adam talk through the various key aspects of this hot-button concept and, more importantly, what it means for brand marketers eager to enter the metaverse.

As always, you can find Adam on Twitter @adamjsimon, and Joshua on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC keynote that Apple gave on Monday. From new lock screen UI design to new Apple Wallet features, they chat about how Apple continued to show commitment to creating seamless user experiences, with a newfound emphasis on customization and shared experiences. Innovation-minded brands know that Apple’s WWDC announcements often offer a sneak peek into the future, and we hope this episode will help you better understand the new features coming soon to millions of consumers.

As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is forecast to exceed $2 billion in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shared with us her insights on how and why brands should consider leveraging podcasts to reach an increasingly mainstream and diverse audience.

You can find Alyssa on LinkedIn and follow her work on Morning Brew for the latest insights on audio ads.

Follow the Lab on Twitter @ipglab and on Medium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major announcements from the latest Google I/O developer event, where the search giant announced several brand-friendly features on visual search, voice assistant, digital wallet, data privacy, and more. In addition to these software updates, Adam and Ryan also talk about Google’s hardware news from the event, including the all-new Pixel Watch and a pair of AR glasses that Google subtly showcased in a demo video (which may or may not be vaporware). Listen now to hear our take on Google’s announcements and their implications for brand marketers. 

You can read an in-depth recap of this event on our Medium site here.

As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and ​​Chris Bruderle, Vice President of Research & Analytics at IAB, about the insights on social commerce from their brilliant annual Brand Disruption report. Together with your host Ryan Miller, we discussed the rise of direct brands and storeless commerce, how social media has become the new TV, the role of micro- and nano-influencers in social commerce, and the best practices for brands to tap into social commerce. If you’re a brand looking to understand how shopper behavior is shifting in the age of social commerce, this episode is a can’t-miss!

You can find Randall on Twitter @r2rothenberg and on LinkedIn, and Chris on LinkedIn. You can find the Lab on Twitter @ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Floor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea Freitas, our VP of Strategy & Innovation, to discuss the 2022 Snap Partner Summit. Listen now to hear our thoughts on the new creator tools and brand-friendly features that the Snapchat parent company announced during its annual media event, in addition to some brand suggestions on how to utilize AR to deliver brand value, today and tomorrow.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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