Floor 9

Welcome to Floor 9! We are live from CES 2018 in lovely Las Vegas. Every year that IPG Media Lab ventures to CES to scout out new startups, technologies and trends for the year ahead. The entire team makes an appearance on this episode to discuss everything you need to know about CES. Chad Stoller, Global Chief Innovation Officer of UM Worldwide makes a special guest appearance to talk shop about how the show has developed over the past 20 years. Download and listen now!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Floor 9! In this week’s episode, we look back on the past year, dissecting how the three trends we delineated in our 2017 Outlook at the beginning of the year are holding up while offering our takes how they will continue to play out in 2018. So, grab a glass of eggnog and listen up! This is a holiday special you don’t want to miss.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Floor 9! This week is all about retail, retail, retail. We cut through the media headlines warning of a “retail apocalypse” and break down exactly what is happening to the retail industry. Give this episode a listen if you are curious to hear our take on the future of retail.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Floor 9! This week we geek out about esports and gaming with our friends Taylor and Nate from Twitch. If you have ever wondered why someone would watch another person play a video game or what exactly is professional gaming, this is the episode for you. Download and listen now!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Floor 9! This week we talk about Conversation Interfaces. Chatbots, Alexa, Google Home and Siri are at the forefront of this episode and who better to help us dissect this topic then our special guest, Alexa! She joins the IPG Media Lab team this week to discuss how the very nature of communicating between human and machine is changing. Download and listen now! What We Covered:A definition of Conversational InterfacesDiscussion on where these devices will have an impactRecommendations on how to best activate in the space as a brandAlexa has a most excellent dad joke

Hosted on Acast. See acast.com/privacy for more information.

Overview: Welcome to Floor 9! This week we dive into the trend Camera as Input. Building off last week's episode we discuss the importance of the smartphone’s camera. From AR and selfie culture to defining the next iteration of the branded asset pack, cameras have had a greater impact than one might think. But to what extent? Download and listen to find out! What We Covered: Brief definition of the trend Camera as Input We tally up how many cameras are in circulation Discussion on mobile AR, visual search, 3D assets and moreAngel makes us laughSelf Fatalities Chart: https://www.statista.com/chart/4341/the-most-frequent-causes-of-selfie-fatalities/

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Floor 9! This week we talk about one of our 2017 Outlook trends, Advanced Interfaces. These Advanced Interfaces offer new types of inputs and outputs, dramatically diversifying the user experience as well as the kinds of data we create. But what does all this mean? Give us a listen and find out. Download and listen now!

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Floor9! This week we talk about all the new iPhones and everything else Apple announced at their 2017 iPhone Launch Event.

Hosted on Acast. See acast.com/privacy for more information.